Shopping on social media platforms is growing at a torrid pace -- three times faster than traditional e-commerce platforms. Most of that growth will be driven by Gen Z and millennial shoppers, reported Accenture, which defines social commerce as shopping on a social media platform where a person's e...

Social media giant Facebook has a new name -- Meta. "From now on, we're going to be the metaverse first, not Facebook first," CEO Mark Zuckerberg said at the company's Connect 2021 conference when announcing the corporate name change. The new name reflects his view for the company's vision of the me...

Trust in sources that we depend on for business and personal decisions is critical. A platform that aggregates opinion and news should be held to the highest standard of trust and honesty. Last week we heard that Facebook's moderating system XCheck gives special privileges to some celebrities and po...

YouTube has taken a backseat to TikTok when it comes to average engagement with Android users, according to a report from a mobile market watcher. During the 11-month period between August 2020 and June 2021, TikTok's Android app has surpassed YouTube in the United States in the average monthly time...

For e-commerce businesses that are seriously considering a new source for brand awareness and customer acquisition, TikTok can be an unbeatable advertising investment, according to Dariya Smailova senior digital media buyer manager at Vendo. The platform allows e-commerce brands to remain visible an...

Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend. New research by Smartly.io, a social advertising automation platform for creative and per...

Twitter is adding some new powerful features to its repertoire that users will be able to access for a price. The new premium offering, called Twitter Blue, will allow users to "undo" tweets, as well as create collections of their favorite tweets, according to independent researcher Jane Manchun Won...

A rich cache of data on some 533 million Facebook users was posted to a hacker forum over the weekend and is available to download for practically free. In a statement provided to TechNewsWorld by Facebook, the company said it is confident the posted information is old data that originated from a we...

A new social media platform called Swell is based on voice messaging. According to its developers, Swell is the first social platform to focus exclusively on asynchronous audio conversations, where audio clips up to five minutes in length can be posted to the site. Any Swell member can host a conver...

For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust. Moreover, because it streamlines the sales process by allowing people to discover your brand and make purchases ...

The Federal Trade Commission seeks to obtain information on how many users certain social media companies have, how active the users are, what the companies know about them, how they got that information, and what steps the companies take to continue to engage users. The FTC also is gathering inform...

Libra, the digital currency announced by Facebook last year, is getting a new name. Libra will now be Diem. The new name will reenforce the currency project's independence, according to a statement released by the Libra Association, which is also changing its name. From now on it will be the Diem As...

Spotlight, a new short video service launched by Snap on Monday, is set to take on the leaders in the space. Moreover, it has pledged to prime the creative engines of Snapchatters making videos by divvying up a daily pool of US$1 million for the day's best content. Many Snapchatters will earn each d...

A social media platform that bills itself as a "non-biased, free speech" alternative to outfits like Twitter and Facebook has seen a surge in interest in its mobile app over the last week that culminated Sunday in it becoming the top free app at the Apple App Store. According to Fox Business, the Pa...

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