Marketing

Quantifying an opportunity to gain the ability to forecast and call a revenue number is largely the sales team's responsibility. But often, those forecasts are flawed

Gen Zers do not balk at paying more for sustainable products or from brands that share their social and political views. But without providing convenient payment methods, retailers are conducting a losing proposition

VENDOR WATCH

Zoho Consolidates Marketing Functions

Zoho Marketing Plus is an attempt to bring things back into focus so that SMBs can do the same things in marketing that larger companies do with more labor. You might call this the second democratization of information

EXPERT ADVICE

4 Tips To Attract a Younger Customer Base

Attracting and engaging with a younger target audience is no longer optional; it is an essential marketing goal. The big question is: how to do it? Marketers and online retailers who have found useful answers to that question shared their insights with the E-Commerce Times

The marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data about their preferences, behaviors, and purchases. A relatively new variation of this concept is di...

Technical and logistical problems stretching across multiple industries gives both shoppers and retailers reason to double efforts to avoid being hacked this year. Two factors top the list: runaway inflation and increased cyberattacks. Both are stretching spending capacity and digital safety to thei...

Marketing and business communications company R.R. Donnelley & Sons has released a study which reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped and underestimated by marketers. The research uncovers significant differen...

For years, affiliate marketers, social media companies, online marketplace platforms, and search engines alike have enjoyed the seemingly ubiquitous tax-free landscape from their digital activities afforded to them by the United States' Internet Tax Freedom Act of 1998. However, that could all be ch...

The term "social commerce" is the trend du jour for marketers, yet there's confusion in many circles about what that really means. Some people equate social commerce with capital-I "Influencer" marketing. Others think of social commerce as the process of marketers reaching consumers directly via soc...

Intuit on Monday announced an agreement to acquire Mailchimp, a global customer engagement and marketing platform for small and mid-market businesses, for $12 billion in cash and stock advances. The purchase could be the linchpin that thrusts the mostly financial software company into solving more f...

Are you looking for a way to reinvent the traditional vendor marketplace? Consider adding composable commerce to your bag of tricks. This marketing approach enables businesses to bring to their brands a distinct method to continuously optimize their customers' experiences

From an initial expression of interest, to a purchase, to receiving ongoing support and ultimately buying again, customers take a variety of journeys as they interact with brands. The more a company considers and plans for the paths its customers will follow, the more likely it is that the business ...

Podcasts provide advertisers with microtargeted pitches that engage listeners more effectively than other outlets, according to Maury Rogow, CEO and creative director of Hollywood's Rip Media Group. The most effective podcast advertising is delivered by the host. While this makes many marketers unea...

Everyone loves a deal, and e-commerce shoppers are no different. Coupons, discounts, and other offers can draw in new customers and build loyalty with existing ones. In fact, according to recent survey by Vericast, 83 percent of consumers bought at least one item in the last six months -- and 62 per...

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