INSIGHTS

The CRM Oligopoly

As markets mature, they trend toward oligopoly or even outright monopoly. There isn't much difference, because an oligopoly has several members instead of just one. Examples include electric power generation, an oligopoly made up of vertically integrated monopolies in most areas, and the airline ind...

In the competitive world of information technology, vendors must be alert to major changes within the potential customer base. In the federal IT market, the U.S. government increasingly has been using its status as the world's single largest IT customer to acquire products and services at competitiv...

INSIGHTS

Sugar’s New Shot Clock

SugarCRM has agreed to acquisition by Accel-KKR, a leading technology-focused private equity firm. Although the announcement calls the deal "a significant investment," what typically happens when private equity moves in is that venture capital moves out. Private equity likes to own everything and th...

Versium has announced a partnership with LiveRamp, an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The partnership will let companies perform online targeting of offline business professional data that ...

Sonobi and LiveRamp have partnered to help marketers improve targeting of potential customers. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp's identity resolution system. "Sonobi has a forecasting and planning engin...

INSIGHTS

Did Salesforce Need to Buy Datorama?

Salesforce has inked a deal to acquire the marketing analytics company Datorama. The acquisition will give Marketing Cloud a power boost by expanding data integration and intelligence, according to Salesforce. The newly acquired tech will give marketers the ability to unlock insights across channels...

T-Mobile and Sprint have embarked on the road to a merger, creating some consternation among competitors. One concern that the combined company would have too much power as a mobile virtual network operator -- possibly controlling as much as 40 percent of the MVNO marketplace. The question is, shoul...

Salesforce has announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities. Marketers can view consumer insights from both Marketing Cloud and Analytics 360 in a single journey analytics dashboard to better analyze cross-cha...

Microsoft made a big splash at the Electronic Entertainment Expo in Los Angeles with its announcement of more than 50 games for its Xbox One gaming console. Among the games unveiled by the company were 18 designed to run exclusively on Xbox, including Forza Horizon 4, Halo Infinite, Gears 5, Session...

Microsoft sent tremors through the open source world last week, when it announced that it would acquire the popular developer platform GitHub for $7.5 billion in company stock. The acquisition is expected to close by the end of the calendar year. GitHub, one of the world's largest computer code repo...

Fitbit and Google have announced a new partnership on healthcare. Fitbit will develop consumer and enterprise health solutions that will use Google's new Cloud Healthcare API. Fitbit also will move to the Google Cloud Platform to innovate and advance its products and services. Most Google Cloud prod...

Vendors have a better shot at closing deals for large-scale B2B software purchases when they are upfront and honest about the quality of their products, a new study suggests. There is a bit of a trust gap between what is promised in negotiations for these deals and what actually is provided, indicat...

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