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Results 1-2 of 2 for Khanchana Navakiran, Nishith Gupta
ANALYSIS

Strategies for Smooth Social CRM Implementation, Part 2
  • By Khanchana Navakiran, Nishith Gupta & Khushbu Bhalla
  • Sep 19, 2011
  • E-Commerce Times
  • 1040 Words

Strategies for Smooth Social CRM Implementation, Part 1 ...

ANALYSIS

Strategies for Smooth Social CRM Implementation, Part 1
  • By Khanchana Navakiran, Nishith Gupta & Khushbu Bhalla
  • Sep 9, 2011
  • CRM Buyer
  • 446 Words

Customers' buying behaviors and businesses' engagement models are shifting. Traditional is out, next-gen is in. Today it is the customer who influences and forces the evolution of business models. Cloud-based Internet peer networks drive the buying decisions for large segments of customers. Enterprises will inevitably need to adopt mobility and social media platforms to keep up with the next generation...

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