CRM Buyer https://www.crmbuyer.com?rss=1 News and Information for CRM System Purchasers Fri, 15 May 2026 12:00:40 +0000 en hourly 1 Who or What Just Bought That? AI Agents Are Rewriting Digital Identity https://www.crmbuyer.com/story/who-or-what-just-bought-that-ai-agents-are-rewriting-digital-identity-177643.html?rss=1 https://www.crmbuyer.com/story/who-or-what-just-bought-that-ai-agents-are-rewriting-digital-identity-177643.html#respond Fri, 15 May 2026 12:00:40 +0000 https://www.crmbuyer.com/?p=177643 online purchase system verifying whether a transaction is being initiated by a human user or an AI agentAs AI agents take on larger roles in online commerce, businesses are rethinking how they verify identity, detect fraud, and determine who is making a purchase. The post Who or What Just Bought That? AI Agents Are Rewriting Digital Identity appeared first on CRM Buyer.]]> online purchase system verifying whether a transaction is being initiated by a human user or an AI agentAs AI agents take on larger roles in online commerce, businesses are rethinking how they verify identity, detect fraud, and determine who is making a purchase. The post Who or What Just Bought That? AI Agents Are Rewriting Digital Identity appeared first on CRM Buyer.]]> https://www.crmbuyer.com/story/who-or-what-just-bought-that-ai-agents-are-rewriting-digital-identity-177643.html/feed?rss=1 0 Digital Ads Still Struggle to Measure Offline Sales https://www.crmbuyer.com/story/digital-ads-still-struggle-to-measure-offline-sales-177641.html?rss=1 https://www.crmbuyer.com/story/digital-ads-still-struggle-to-measure-offline-sales-177641.html#respond Mon, 11 May 2026 13:00:04 +0000 https://www.crmbuyer.com/?p=177641 marketer analyzing how digital ads translate into offline salesDigital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap. The post Digital Ads Still Struggle to Measure Offline Sales appeared first on CRM Buyer.]]> marketer analyzing how digital ads translate into offline salesDigital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap. The post Digital Ads Still Struggle to Measure Offline Sales appeared first on CRM Buyer.]]> https://www.crmbuyer.com/story/digital-ads-still-struggle-to-measure-offline-sales-177641.html/feed?rss=1 0 Revenue Tech Stack Sprawl Slows AI Adoption https://www.crmbuyer.com/story/revenue-tech-stack-sprawl-slows-ai-adoption-177637.html?rss=1 https://www.crmbuyer.com/story/revenue-tech-stack-sprawl-slows-ai-adoption-177637.html#respond Thu, 30 Apr 2026 13:00:22 +0000 https://www.crmbuyer.com/?p=177637 Fragmented enterprise data systems with multiple dashboards connected by network lines in a server environmentRevenue teams are investing in AI-driven workflows, but fragmented systems are forcing harder decisions about integration, data, and long-term strategy. The post Revenue Tech Stack Sprawl Slows AI Adoption appeared first on CRM Buyer.]]> Fragmented enterprise data systems with multiple dashboards connected by network lines in a server environmentRevenue teams are investing in AI-driven workflows, but fragmented systems are forcing harder decisions about integration, data, and long-term strategy. The post Revenue Tech Stack Sprawl Slows AI Adoption appeared first on CRM Buyer.]]> https://www.crmbuyer.com/story/revenue-tech-stack-sprawl-slows-ai-adoption-177637.html/feed?rss=1 0 Procurement AI Hits Trust Wall as Workforce Readiness Falls Behind https://www.crmbuyer.com/story/procurement-ai-hits-trust-wall-as-workforce-readiness-falls-behind-180290.html?rss=1 https://www.crmbuyer.com/story/procurement-ai-hits-trust-wall-as-workforce-readiness-falls-behind-180290.html#respond Wed, 22 Apr 2026 13:00:59 +0000 https://www.technewsworld.com/?p=180290 Business professionals reviewing enterprise software on a desktop while discussing procurement decisionsEnterprise AI adoption is accelerating, but trust gaps are slowing progress. Procurement is emerging as a key test case, where orchestration drives efficiency while workforce readiness lags behind. The post Procurement AI Hits Trust Wall as Workforce Readiness Falls Behind appeared first on CRM Buyer.]]> Business professionals reviewing enterprise software on a desktop while discussing procurement decisionsEnterprise AI adoption is accelerating, but trust gaps are slowing progress. Procurement is emerging as a key test case, where orchestration drives efficiency while workforce readiness lags behind. The post Procurement AI Hits Trust Wall as Workforce Readiness Falls Behind appeared first on CRM Buyer.]]> https://www.crmbuyer.com/story/procurement-ai-hits-trust-wall-as-workforce-readiness-falls-behind-180290.html/feed?rss=1 0 As Annual Reviews Fall Short, Companies Rethink the Process https://www.crmbuyer.com/story/as-annual-reviews-fall-short-companies-rethink-the-process-177626.html?rss=1 https://www.crmbuyer.com/story/as-annual-reviews-fall-short-companies-rethink-the-process-177626.html#respond Mon, 20 Apr 2026 13:00:26 +0000 https://www.crmbuyer.com/?p=177626 Manager and employee reviewing performance data together on a tablet during a one-on-one meetingCompanies are replacing once-a-year employee performance reviews with continuous feedback models that help managers address issues earlier, improve retention, and boost productivity. The post As Annual Reviews Fall Short, Companies Rethink the Process appeared first on CRM Buyer.]]> Manager and employee reviewing performance data together on a tablet during a one-on-one meetingCompanies are replacing once-a-year employee performance reviews with continuous feedback models that help managers address issues earlier, improve retention, and boost productivity. The post As Annual Reviews Fall Short, Companies Rethink the Process appeared first on CRM Buyer.]]> https://www.crmbuyer.com/story/as-annual-reviews-fall-short-companies-rethink-the-process-177626.html/feed?rss=1 0 The Hard Truths About PR Most Companies Ignore https://www.crmbuyer.com/story/the-hard-truths-about-pr-most-companies-ignore-177622.html?rss=1 https://www.crmbuyer.com/story/the-hard-truths-about-pr-most-companies-ignore-177622.html#respond Mon, 13 Apr 2026 13:00:46 +0000 https://www.crmbuyer.com/?p=177622 business meeting brainstorming new ideasMany businesses still treat public relations as a shortcut to instant visibility, but success depends on aligning expectations with execution — and proving how PR drives measurable results. The post The Hard Truths About PR Most Companies Ignore appeared first on CRM Buyer.]]> business meeting brainstorming new ideasMany businesses still treat public relations as a shortcut to instant visibility, but success depends on aligning expectations with execution — and proving how PR drives measurable results. The post The Hard Truths About PR Most Companies Ignore appeared first on CRM Buyer.]]> https://www.crmbuyer.com/story/the-hard-truths-about-pr-most-companies-ignore-177622.html/feed?rss=1 0 AI in Customer Service: Efficiency Gains, Workflows Still Fractured https://www.crmbuyer.com/story/ai-in-customer-service-efficiency-gains-workflows-still-fractured-177618.html?rss=1 https://www.crmbuyer.com/story/ai-in-customer-service-efficiency-gains-workflows-still-fractured-177618.html#respond Tue, 31 Mar 2026 12:00:56 +0000 https://www.crmbuyer.com/?p=177618 Customer service agent working across multiple dashboards and systems on dual monitorsAI is helping customer service teams work faster, but poor coordination between systems is preventing those gains from reducing workloads. The post AI in Customer Service: Efficiency Gains, Workflows Still Fractured appeared first on CRM Buyer.]]> Customer service agent working across multiple dashboards and systems on dual monitorsAI is helping customer service teams work faster, but poor coordination between systems is preventing those gains from reducing workloads. The post AI in Customer Service: Efficiency Gains, Workflows Still Fractured appeared first on CRM Buyer.]]> https://www.crmbuyer.com/story/ai-in-customer-service-efficiency-gains-workflows-still-fractured-177618.html/feed?rss=1 0 Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents https://www.crmbuyer.com/story/enterprises-are-trading-press-one-for-crm-native-ai-agents-177614.html?rss=1 https://www.crmbuyer.com/story/enterprises-are-trading-press-one-for-crm-native-ai-agents-177614.html#respond Thu, 26 Mar 2026 13:00:46 +0000 https://www.crmbuyer.com/?p=177614 Smartphone displaying AI voice waveform with digital interface elements in a business meeting settingThe shift from IVR to CRM-native AI agents is turning enterprise phone calls into programmable workflows that automate outreach, capture data, and streamline follow-up. The post Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents appeared first on CRM Buyer.]]> Smartphone displaying AI voice waveform with digital interface elements in a business meeting settingThe shift from IVR to CRM-native AI agents is turning enterprise phone calls into programmable workflows that automate outreach, capture data, and streamline follow-up. The post Enterprises Are Trading ‘Press One’ for CRM-Native AI Agents appeared first on CRM Buyer.]]> https://www.crmbuyer.com/story/enterprises-are-trading-press-one-for-crm-native-ai-agents-177614.html/feed?rss=1 0 AI Is Forcing Companies to Rethink Employee Experience https://www.crmbuyer.com/story/ai-is-forcing-companies-to-rethink-employee-experience-177608.html?rss=1 https://www.crmbuyer.com/story/ai-is-forcing-companies-to-rethink-employee-experience-177608.html#respond Thu, 12 Mar 2026 13:00:06 +0000 https://www.crmbuyer.com/?p=177608 Overwhelmed office worker surrounded by multiple workplace software dashboards and notifications illustrating digital workplace overloadEmployees often spend as much time navigating workplace software as doing their jobs. In this Q&A, Unily Principal Kaz Hassan explains how AI could help companies reset employee experience. The post AI Is Forcing Companies to Rethink Employee Experience appeared first on CRM Buyer.]]> Overwhelmed office worker surrounded by multiple workplace software dashboards and notifications illustrating digital workplace overloadEmployees often spend as much time navigating workplace software as doing their jobs. In this Q&A, Unily Principal Kaz Hassan explains how AI could help companies reset employee experience. The post AI Is Forcing Companies to Rethink Employee Experience appeared first on CRM Buyer.]]> https://www.crmbuyer.com/story/ai-is-forcing-companies-to-rethink-employee-experience-177608.html/feed?rss=1 0 CIQ Collapses the Gap Between AI Training and CRM https://www.crmbuyer.com/story/ciq-collapses-the-gap-between-ai-training-and-crm-177603.html?rss=1 https://www.crmbuyer.com/story/ciq-collapses-the-gap-between-ai-training-and-crm-177603.html#respond Mon, 02 Mar 2026 14:00:47 +0000 https://www.crmbuyer.com/?p=177603 data center systems engineerCIQ’s Fuzzball Service Endpoints connects AI training and CRM deployment in a portable Linux workflow designed to maintain performance and data control. The post CIQ Collapses the Gap Between AI Training and CRM appeared first on CRM Buyer.]]> data center systems engineerCIQ’s Fuzzball Service Endpoints connects AI training and CRM deployment in a portable Linux workflow designed to maintain performance and data control. The post CIQ Collapses the Gap Between AI Training and CRM appeared first on CRM Buyer.]]> https://www.crmbuyer.com/story/ciq-collapses-the-gap-between-ai-training-and-crm-177603.html/feed?rss=1 0