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Salesforce Industries Summit
CRM's COVID Opportunity
September 30, 2020
Many of the workarounds that have kept old systems running have reached the end of the line. If people are already working in their cars, the gym or the bathroom, it's hard to see how things get any better without replacing systems. That requires a different approach for the customer. The old adage of "if it ain't broke, don't fix it," doesn't really apply any more.
Virtual Travel Marketing's Cure for Wanderlust
September 25, 2020
While many people have been stuck at home during the pandemic, virtual travel marketing has emerged to help fill the void felt by those who yearn for faraway places. The E-Commerce Times caught up with some virtual travel experts to discover how they're using various technologies to give folks the opportunity to explore the world without leaving their homes.
What's Old Is New Again
September 24, 2020
A raft of new technologies that impact CRM are about to be announced, but even without the latest announcements due now through October, there's a realization that we're coming full circle. Oracle is making hardware sexy again, using it to drive new business models and to push its CX version of CRM; and Salesforce is tackling a kind of mass customization of its CRM product line.
Cybersecurity Conundrum: Who's Responsible for Securing IoT Networks?
September 24, 2020
Surely spurred by the work-from-home necessities of 2020, people have connected a multitude of non-business devices to their corporate networks, making it progressively difficult to implement cybersecurity because every device is a potential weak point. So, who will ultimately be responsible for cybersecurity of an IoT network?
Cloud Gaming Revenues to Soar to $12B by 2025
September 22, 2020
According to gaming experts, 2021 is shaping up to be a big year for cloud gaming. When markets grow, it can be at the expense of others in the market. That won't be the case for cloud gaming, at least for the next five years. A proliferation of cloud gaming services will be launched next year, which is projected to brighten the sector's revenue picture.
7 Steps to Restoring Trust in Business Telephone Calls
September 18, 2020
Robocalls, spam and call spoofing have all but destroyed Americans' trust in telephone calls -- to the point that many individuals have essentially stopped answering the phone. Here are seven steps that organizations can take to combat erroneous call blocking and increase answer rates. These measures will help businesses optimize contact operations, increase call performance, and protect and promote their brands by restoring trust in calls.
How to Protect Mobile Apps Against Sneaker Bots
September 16, 2020
Automated purchasing bots, also known as "sneaker bots," "click bots," "Instacart bots" and other names, are ruining the online shopping and gig economy experience for both consumers and workers. These bots can cause considerable damage to a mobile business' reputation and bottom line. There are a number of measures that e-tailers should take a to protect their mobile apps from sneaker bots.
Tech Job Market Hot for the Near Future
September 15, 2020
Computer systems design and related services added 13,000 jobs, according to the U.S. Department of Labor's August jobs report. IT employment in July was up by more than 203,000 positions since the COVID-19 outbreak; and there were more than 235,000 job postings by U.S. employers, according to the Computing Technology Industry Association.
TikTok Enlists Oracle to Evade Trump's Executive Order
September 14, 2020
A proposal to avoid the banning of the popular social media app TikTok was submitted to the U.S. Treasury Department over the weekend. The plan submitted by ByteDance, which owns TikTok, calls for the company to enlist Oracle as a "trusted technology provider" in order to address national security concerns raised about the video-sharing software by the Trump administration.
A Unique Moment in Time for E-Commerce
September 14, 2020
E-commerce is experiencing rapid growth with no sign of slowing down. Retailers and brands are finding that the new normal in retail and e-tail marketing is much like trying to hit a moving target. They have to take a refined aim and build in some lead time. This marketing strategy requires businesses to adjust their digital infrastructure and tactics. Otherwise, they will miss the target as consumers prepare for their holiday marketing and ad campaigns.
US E-Commerce Companies in the Dark on European Privacy Rules
September 11, 2020
The U.S. Commerce Department is attempting to negotiate an agreement that would help thousands of U.S. companies comply with policies designed to protect the personal privacy of European citizens. Until the issues are resolved, U.S. companies will be operating in a twilight zone over how to ensure the privacy of personal data they collect and process electronically from European sources.
How to Tailor an Optimal Q4 Retail Strategy
September 10, 2020
This year, with all of the uncertainty surrounding the global pandemic, many consumer markets are faced with the fear of steep declines of in-person shopping, thus leading to a potential downtick in sales. This may seem daunting, but it should also serve as ample inspiration to develop a Q4 retail strategy well in advance. Here are a few of the top strategies to adopt as we look ahead to this year's holiday shopping season.
How Customer Conversations Can Create Personalization in E-Commerce
September 8, 2020
Ask anyone in the e-commerce space and they'll tell you: it's a numbers game. The numbers we rely on every day offer insights into every aspect of our competitive industry, from the click-through success of advertising campaigns to the conversion rates of specifically placed "Buy Now" buttons. Yet in this world of quantitative analytics, we're losing something: the human element.
Applying AI to Bring a 'Better You' to Video Meetings
September 7, 2020
The fact is that people tend to judge us by our appearance. For a lot of folks on video calls, that appearance has degraded sharply this year. Wrinkled clothing, no makeup, partial beards, hair on men down to their shoulders, and work locations that are sloppy, dingy and dark. These all have become everyday experiences on video calls. A few vendors recently showcased new tech to address how we look and sound in online meetings.
Consumers Buying In to Digital Wallets
September 4, 2020
The recent rise in digital wallet adoption shows a marked contrast with slow growth in digital wallet use in the U.S. prior to the pandemic. As more consumers become comfortable using digital wallets -- and possibly begin to prefer them -- it's not a stretch to conclude that many will embrace these shopping habits permanently, causing acceptance rates to continue to grow.
Reported Data Breaches Decline in H1 2020
September 3, 2020
Data breaches were rampant in 2019, occurring at an unprecedented pace. However, the first half of this year has seen a reduction in the number of reported events. Reported being the operative word. In all, more than 15 billion records were exposed in nearly 7,100 data breaches last year. This year however, the number of publicly reported data breaches has decreased.
Most Tech and Finance Firms Delaying Office Returns Into 2021
September 2, 2020
Tech and finance professionals are joining the ranks of workers in other industries by delaying their return to in-person office work. According to thousands of employees and managers polled about their companies' plans regarding working from home, many U.S. employers have postponed return-to-office plans until as late as the third quarter of next year.
Amazon Vendors: Look at Direct Fulfillment Right Now
September 2, 2020
Amazon recently confirmed that it is facing fulfillment center capacity limitations. This is one reason why its Direct Fulfillment program that allows vendors to ship directly from their warehouses to their customers, is going to become increasingly prevalent. Amazon sellers should prepare to adopt Direct Fulfillment immediately. But why is this the perfect moment, and how can its benefits be maximized during the remainder of 2020?
Open Source Best Practices for Corporate IT
September 1, 2020
Since its early inception open source has been embraced by technologists the world over. Let's examine five ways that Fortune 1000 and Global 2000 enterprises can take advantage of open source software to provide technology solutions to the enterprise -- and best practices for corporate IT to consider when adopting open source for their business needs.
Software Piracy Spreading With the Virus
September 1, 2020
Software piracy involves much more than businesses and consumers using illegal copies of computer programs. What lurks within the pirated copies is often rogue code -- malware -- that can be just as deadly to computers and users' finances. Software companies are reporting that piracy has increased 20 to 30 percent due to COVID-19.
CRM is Failing: It's Time to Transition to CXM
September 1, 2020
Centralizing all tools and customer-effecting services into one system delivers great efficiencies for businesses. However, enabling customers to have the same experience in real time is the difference between a CRM and CXM. CRM Buyer pursued the potential transition process -- and the impact of both CRM and CXM products -- in a conversation with Thryv VP Ryan Cantor.
How Chatbots Improve Employee Productivity in the 'New Normal'
August 31, 2020
Coronavirus has ushered upon us an era of isolation and curtailed face-to-face operations in favor of virtual interactions. The service of demand and delivery has shifted mainly to digital channels. While this trend was visible in the pre-COVID world, the pandemic has accelerated digital-first engagement. Here are six ways to improve employee productivity and streamline business operations in the new normal.
Best Practices to Improve the E-Commerce Checkout Process
August 28, 2020
To deliver exceptional customer experiences at-scale, retailers need to have their finger on the pulse of changing consumer expectations. Modern consumers expect checkout to be seamless and safe, no matter the digital channel or their geographic location. Let's look at best practices that retailers are using to revamp their checkout experience.
Cash Crunch Could Stymie Municipalities' Switch to EVs
August 28, 2020
Municipalities throughout the United States have been switching from diesel- and natural gas-powered vehicles to electric vehicles, to cut costs and reduce damage to the environment. However, funds are drying up as governments grapple with falling income due to lower taxes and business activity, along with increased costs to deal with the pandemic.
ROI on Salesforce
August 27, 2020
Deep in its DNA, Salesforce has always focused on a bigger picture. Its commitment to community issues is best expressed in the company's philanthropic orientation. At the same time, Salesforce has always had the customer at the heart of what it does -- and that transcends its customer relationships to include its customers' customers.
Holiday Shopping Forecast: Less Spending, More Empathy
August 24, 2020
The 2020 holiday shopping forecast and consumer spending patterns well into next year will be marked by a pullback in spending, an increase in consumer expectations for brand behavior, and a focus on supporting small businesses. Marketers are advised to focus on brand values and trustworthiness to combat the continuing challenges retailers face in courting consumers across all generations.
How Wing Is Plowing the Field for Drone Delivery
August 24, 2020
One of the enormous changes coming to us that has accelerated significantly of late is drone delivery, which promises to provide more speedy fulfillment of online orders. First for small items like meals and medicines, and eventually for larger items -- and even people. Still, drone delivery has some challenges to overcome.
Summer Stats Show a Frenzy of Sales and a Flurry of Fraud
August 21, 2020
Despite the struggles the pandemic imposes on the economy, consumer activity gives both retailers and e-tailers hope for continued growth as the recovery persists. Though fraud continues to escalate as criminals take advantage of card-not-present payment methods, including buy online pick-up in store (BOPIS), or click-and-collect.
Retailers to Consumers: Let's Get 'Phygital'
August 20, 2020
The pandemic has exposed one fundamental, seemingly contradictory reality: people like to shop online, but they also crave in-person experiences. This era has also made clear that there's an answer to this conundrum: to provide shopping experiences that combine both physical and digital elements. Also known as "phygital" experiences, these strive to give customers the best of both the online and in-person worlds.
Health and Fitness App Exercises AI for Competitive Advantage
August 20, 2020
In-person workout sessions these days might seem like a thing of the past, while solitary workouts at home replace gym visits as an ongoing result of the pandemic. The use of artificial intelligence is not yet a common feature in fitness apps, but it is a main component in a popular India-based app now focused on growing users in the U.S. and Canada.
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Salesforce Industries Summit
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