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Leveraging the Tools That Fuel E-Commerce Growth
May 25, 2019
E-commerce technologies have been innovating fast. It's no surprise, considering e-commerce in North America grew by 15 percent in 2018, to reach more than $500 billion. Today's e-commerce businesses need to stay ahead of the curve if they want to be the consumer's choice, as convenience and relevance remain king. Companies can stand out by deploying some of the latest technologies.
Flexa Launches Crypto-Based Payment App
May 14, 2019
Flexa has launched a new digital payment network that uses cryptocurrencies to cut processing costs, eliminate fraud and preserve users' privacy. The network uses Flexa's Spedn app to process consumer transactions at cooperating merchants. The new payment platform makes it possible to spend Bitcoin, Ether, Bitcoin Cash and the Gemini dollar at any of the merchants currently accepting payments.
Online Shopping Gets Real: The Rise of Interactive Product Visualization
May 13, 2019
The shopper's desire to touch, feel, see and hear is what interactive product visualization is all about. In a world dominated by digital interfaces, interactive product visualization gives consumers the opportunity to experience, see, and understand products before buying them. Interactive product visualization brings products closer to the people interested in purchasing them.
New Apriva Partnerships Promise Mobile Shopping Innovations
April 24, 2019
Apriva has announced partnerships with AveriGo and Vagabond to offer innovative mobile shopping and payment solutions. Apriva offers an adaptive platform for secure mobile communications and omnichannel payments. Both its new partners are in the vending and F&B service industries. AveriGo offers the Averiware business platform. Vagabond offers technologies for the convenience services industry.
10 Steps to Create a Seamless Omnichannel Business
April 9, 2019
During the last year, longstanding brick-and-mortar retailer chains such as Toys "R" Us, Payless, and Diesel USA have filed for bankruptcy. Failures like these happen despite the fact that U.S. consumer spending currently is high, and the unemployment rate is low. Why is that? We cannot address this topic without first taking a good look at Amazon and the massive power it represents.
Walmart Lets Customers Use Google Assistant to Voice-Order Groceries
April 3, 2019
Walmart has launched a limited beta of Walmart Voice Order, which lets consumers order groceries by voice using Google Assistant. The service can be used with a number of devices: tablets, watches and TV sets running Android 6.0+; smartphones running Android 5.0+; iOS 10.0+ devices; Google Home; and more. "This announcement is huge," said Ray Wang, principal analyst at Constellation Research.
Retail Tech for Millennials
April 2, 2019
It's time to get strategic about winning over Gen Y. Members of the millennial generation were born roughly between 1980 and 2000. They're the largest age cohort in human history, making up about 25 percent of the entire global population. When they're mentioned in headlines, however, the news sounds bad for business: They're broke. They're self-obsessed. They're definitely not buying your stuff.
Apple Wants Its Credit Card in Your Digital Wallet
March 27, 2019
Apple has announced a virtual credit card built into the wallet app on iPhones. Apple Card sports a number of features aimed at helping consumers lead a healthier financial life. "With our hardware, software and services, we think that Apple is uniquely positioned to make the most significant change in the credit card experience in 50 years," said Apple CEO Tim Cook.
Instagram Launches In-App Shopping Experiment
March 20, 2019
Instagram has introduced Checkout on Instagram -- an in-app purchasing tool -- as a closed beta for consumers in the U.S. Among the 20 participating brands are Adidas, Nike, Burberry, Dior, Huda Beauty, Prada and Michael Kors. "Users in the U.S. can buy from a majority of these brands starting today, with all of them coming on board over the coming weeks," said Instagram spokesperson Paige Cohen.
From Virtual to Value: Building Meaningful Experiences With Gamification
March 15, 2019
Amid shifting consumer habits and the digitization of everything, the retail landscape has undergone significant transformations over the past decade, and it continues to evolve as quickly as ever. These transformations bring about a slew of challenges and opportunities for retailers to improve the overall shopping experience. One technique for increasing engagement is gamification.
Is Your Site Mobile Perfect? How to Catch Buyers Who Never Stand Still
March 9, 2019
Mobile search and buying continue to grow as the chosen means for consumers' online shopping, with the market set to reach an estimated $218 billion in 2019. By 2021, it's estimated that 72.9 percent of online purchases will be made on a mobile device. If you factor in the Millennial and Generation Z demographics, virtually all sales soon will be mobile-generated.
Augmented Reality and E-Commerce: Bridging the Physical-Digital Gap
March 8, 2019
I grew up thinking the Mall of America was an unbelievable epicenter of retail commerce. Touted as the biggest mall in the world -- even equipped with an amusement park -- the Minnesota complex boasted stores of all kinds: toys, clothing, furniture, home furnishings. Then this thing called "e-commerce" came along and basically made the Mall of America seem like Main Street in small-town America.
The 3D E-Commerce Revolution
February 22, 2019
We're living in a time when customer expectations change particularly fast, and retailers that can't keep up get left behind. A consumer who enjoys the online shopping experience at an e-store automatically begins to expect the same level of service from every virtual point of sale. Thus, the expectation loop is born, and the only thing for retailers to do is to innovate, innovate and innovate.
Blending Offline and Online Commerce With Advanced Payments Tech
February 19, 2019
Technology by its nature changes the market. The introduction of efficient solutions spurred by technology to meet consumer demand creates new positive effects across an economy. Plenty of industries -- entertainment, transportation, the press and retail, for example -- have experienced changes in business models, delivery methods and competitors, due to the development of new technologies.
US Mobile Phones Flooded With Robocalls
January 31, 2019
Americans received 26.3 billion robocalls on their mobile phones in 2018, according to Hiya. That was 46 percent more than in 2017. Consumers received an average of 10 spam calls per month, Hiya found. The top unwanted call in the U.S. was for the Wangiri, or "one-ring" scam, which grew 250 percent year over year. Seven of the top area codes targeted by spammers were in Texas.
Crypto Support in Samsung Galaxy S10 Could Fall Flat
January 30, 2019
The Samsung Galaxy S10, scheduled for launch on Feb. 20, likely will incorporate a cryptocurrency wallet. "Samsung has a long history of throwing everything it can think of, technology-wise, into its flagship Galaxy S series smartphones," remarked Ken Hyers, research director at Strategy Analytics. Most users aren't fully aware of their Galaxy S phone capabilities, he noted.
Apple Pay's US Expansion Will Fuel Mobile Payment Turf Wars
January 23, 2019
Apple on Tuesday announced more large retailers will accept Apple Pay: Target, Taco Bell, Hy-Vee supermarkets in the Midwest, Speedway convenience stores, and the Jack in the Box fast food chain. With those additions, 74 of the top 100 merchants in the United States, and 65 percent of all retail locations across the country, now support Apple Pay, the company said.
Creating New Customer Experiences: 6 Retail Technology Predictions for 2019
January 8, 2019
As e-commerce has gained serious momentum over the past 10 years, there have been dire predictions about the impending death of brick-and-mortar retail. The narrative has been framed largely as "technology is killing retail," but the reality is not quite so simple. While technology undoubtedly has transformed the retail landscape, it also has been pushing the industry forward.
4 Retail Tech Trends to Watch in 2019
January 3, 2019
Year over year, we see the numbers. In 2017, e-commerce represented 49 percent of all total retail growth, up 16 percent. If this year's $119.99 billion holiday shopping season spend indicates anything, it's that 2018 is projected to be yet another banner year for commerce. Online shopping will hit unprecedented, never-before-seen rates of growth, and it'll be all thanks to technology.
E-Commerce Success Strategies: Think Local, Not Global
December 14, 2018
The borderless promise of e-commerce doesn't mean one size fits all. Your business can have customers from around the globe, but if you want to keep them and grow, it is crucial to understand local shopper preferences and behaviors, and be able to respond to them. Without localization, you won't have an effective go-to-market strategy, and your opportunity for growth will stall.
No Time Like the Present to Get Up to Speed on Sales Tax Laws
December 11, 2018
Americans are used to hearing the refrain, "We pay the sales tax," from mattress sellers and car dealerships during big sales weekends. The phrase, "You pay the sales tax," however, is something we're all going to become a lot more familiar with in the wake of the Supreme Court's ruling in South Dakota v. Wayfair. That's because the Wayfair decision reverses a precedent set in 1967 and upheld in 1992.
Did Marketers Underestimate Their Competition in 2018?
December 5, 2018
There's one competitor we underestimated this year. It's slowly draining the attention of every human on the planet. It plays into almost all human needs -- as they are defined by the Maslow Hierarchy. It's the rectangular status-seeking device in your hands. That's right. It's your smartphone. Maslow's needs start with the basics. Starting at the bottom of the pyramid, we all need food and water.
How to Use a VPN for Safer Online Shopping
December 4, 2018
With the holidays fast approaching, are you looking to buy presents online? The holiday season has become synonymous with online shopping. This isn't really surprising as physical stores usually attract crowds of deal hunters. This often conjures up images of throngs of people waiting in line outside the store, some even camping out. This activity is tolerable for some and even fun for others.
The Unsustainability of Black Friday and Cyber Monday for E-Commerce
November 28, 2018
Black Friday made its debut sometime in the 1960s as the day to help retailers move from the red to the black in profits. The day-after-Thanksgiving shopping extravaganza has grown well beyond its roots since then. Last year, at the peak of Black Friday, shoppers were spending nearly $1 million per minute. However, the origins of Black Friday were pre-Internet.
Black Friday Deal Sprawl Grows
November 13, 2018
Although retailers are slating some outstanding deals for Black Friday, the shine of the once-feverish shopping day has diminished, as product discounts have started to appear earlier and earlier in the holiday season. Discounts formerly found exclusively on Black Friday -- and on its online equivalent, Cyber Monday -- gradually have migrated to earlier in the fall.
6 Ways Retailers Can Hold Their Own in the Microbrand Revolution
November 8, 2018
The holiday shopping season is kicking off! It is only a matter of time before carols and bright lights greet us in malls and shopping centers. One popular item on many of this year's wish lists is the Velvet Lip Kit. To fulfill this particular wish, givers can skip the crowds and the checkout lines. They can skip the retail stores all together, at least for this one item, by ordering it through Kylie Jenner's direct-to-consumer online channel.
Mobile Phone Security: All You Need to Know
November 6, 2018
We rely on our phones to process and store reams of personal digital data. Our digital activities -- from checking bank balances to paying for a product with a tap of the screen, to sending friends and family messages over social media, to accessing work emails remotely -- have turned our phones into a goldmine of personal information. How secure is your mobile device?
The Resurrection of SoLoMo for Today's Brick-and-Click Shoppers
November 2, 2018
In the last decade or so, the inability or unwillingness to adapt has caused many businesses to succumb to a newer, more innovative company, or one that has re-thought how to do business in the digital age. For example, people who can remember browsing the aisles of Borders likely understand the irony of one of Amazon's first moves into the brick-and-mortar realm: book stores.
Resellers, It's Not Too Late - Here's How to Get a New Marketplace Up and Running for the Holidays
October 26, 2018
With the holidays approaching, many resellers may think it's too late to set up or expand their marketplaces to take advantage of the holiday rush. That is not the case. If you leverage the right technology, you can accelerate the process of setting up your marketplace from weeks to hours, and never have to hold any inventory. For social influencers, e-commerce success can have an amplified effect.
Black Friday/Cyber Monday Is Coming - and It's Only the Beginning
October 19, 2018
Are you a retailer trying to get ready for the 2018 holiday season? Well, I'm afraid I can't help you. Just kidding. Sort of. I could just sit here and share yet another checklist to remind you of all the standard e-commerce table stakes you need to master. However, what I really want to do is help you get ready for Cyber Monday 2019 -- and beyond.
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Is "too much screen time" really a problem?
Yes -- smartphone addiction is ruining relationships.
Yes -- but primarily due to parents' failure to regulate kids' use.
Possibly -- long-term effects on health are not yet known.
Not really -- lack of self-discipline and good judgement are the problems.
No -- angst over "screen time" is just the latest overreaction to technology.
No -- what matters is the quality of content, not the time spent viewing it.