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Thinking Different at Salesforce Connections
June 18, 2019
Salesforce has a genius way of putting people at ease and opening their minds before any of the company's representatives say a word about product. People who study neuropsychology point to the importance of ensuring that the audience's prefrontal cortexes are wide open and ready to transact ideas. Over the years Salesforce has opened minds by discussing philanthropy and it has worked brilliantly.
Walmart Ups the Ante in Grocery Delivery Competition
June 18, 2019
Walmart has a new weapon in the grocery delivery wars. Online shoppers can subscribe to a $98-per-year "Delivery Unlimited" plan that aims to siphon customers from Amazon's Whole Foods and Target's home delivery programs. Online grocery shopping is growing steadily as a key revenue generator and customer draw. The food division was critical in boosting Walmart's e-commerce performance in Q1.
The New Era of E-Commerce Personalization
June 17, 2019
A personalized shopping experience gives e-commerce sites an edge, and businesses increasingly have been seeking ways to welcome their customers. "Every business should make their customers feel like they are the most important customer in the world," said Rob Maille, head of strategy and customer experience at CommerceCX. "To do that you need to know and anticipate their wants and needs."
Retailers' Most Common Cloud Mistakes and How to Avoid Them
June 15, 2019
It's easy to understand why so many retail organizations have moved their infrastructure to the cloud. Cloud-based architecture allows provisioning nearly infinite compute instances on-demand in minutes. There is no need for upfront licensing or infrastructure costs, meaning a faster ROI can usually be realized. Best of all are the unmatched agility and scalability of the cloud.
Can Brands Protect Privacy While Personalizing?
June 14, 2019
I sometimes think personalization is the best thing that happened to humankind in terms of marketing. As a consumer, I love getting suggestions on what to buy, especially when it's exactly what I need. Sometimes I feel as though I'm under constant surveillance, however, so I turn on my ad blockers, I surf in private mode, and I report ads that are not relevant to me.
Are You Gish-Galloping Your Business Toward Disruption?
June 13, 2019
Recent events have led to many people learning about a long-understood rhetorical tactic called "Gish galloping." Named after creationist Duane Gish, it means confronting an opponent with a rapid-fire series of arguments -- including half-truths, misrepresentations and outright lies. Confronted with such a BS barrage, the opponent may try to refute each assertion, which is a losing proposition.
Internet's Crowds Stunting Its Growth: Trends Report
June 13, 2019
More than half the world's population -- 3.8 billion people -- have access to the Internet and that may not be a good thing for business, according to digital savant Mary Meeker's Internet Trends 2019 report. Global Internet user growth has slowed to 6 percent year over year, down from 7 percent, noted the Bond Capital general partner. The Asia-Pacific region leads in both users and potential.
Fraud Siphons Billions of Ad Cash Into Digital Hole
June 11, 2019
Fraudsters have been stealing online advertisers blind -- to the tune of $23 billion, based on a report from Cheq. Indirect economic and social costs might increase the total to $30 billion. Marketers have been wasting billions of dollars on digital ads that never reach buyers' eyes. Up to 30 percent of ads are impacted by fraud that affects 21 trillion online ads each year.
Salesforce and Tableau in Merger
June 10, 2019
Salesforce has announced an all-stock deal to acquire analytics powerhouse Tableau Software. Salesforce will pay 1.103 of its shares for one Tableau share. The deal is expected to finalize by the end of October, about a month before Dreamforce. A number of questions arise from this deal. For instance, why do it at all? Why keep the companies separate, and what will their relationship be like?
The 5 Most Pressing Problems With Drone Delivery
June 10, 2019
Amazon plans to begin drone deliveries within the next several months. The drones have become far more capable, safer, and less noisy, but there are five other problems that will need to be addressed before this delivery method reaches its full potential. Now, don't get me wrong. I'm looking forward to drone delivery. Still, there are several things that will need to be addressed.
For Brands the Future Is Facebook
June 7, 2019
Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the Facebook family of apps. It includes a whole new world of opportunities.
7 Critical Skills for Running an E-Commerce Business
June 5, 2019
There are many benefits to running an e-commerce business, whether you operate purely online or not. Online transactions allow you to expand your reach and service more customers. However, there are challenges to conducting business online. Here are some specific skills that e-commerce business owners need to develop in order to be successful.
Stripe Offers SMBs Chargeback Fraud Relief
June 4, 2019
Payment processing company Stripe has launched Chargeback Protection, a machine learning-based system to limit the impact of fraudulent credit card transactions on merchants. A chargeback is a demand by a credit card provider for a retailer to make good on a fraudulent or disputed transaction by repaying the full purchase amount plus a chargeback fee.
The Importance of Strong Domain Security to Brand Value
June 3, 2019
Building and sustaining a brand has gotten more challenging. The global marketplace, empowered by the Internet, has delivered a raft of opportunities to businesses, but it also has opened the door for challenges. These challenges include increased competition as the result of a wider market, and increased possibilities for brand abuse. Added to that mix is the ever-present cyberthreat.
Leveraging Live Video Streaming, the Great Democratizer
June 1, 2019
When live streaming first started to roll out across multiple social media platforms, it remained pretty unclear how this new technology would interface with Internet users. More often a source for friends to include one another on events they're missing out on, frequent uses of live video streaming felt experimental in nature. What was it all about?
The Cannabis Rush: Where There's Smoke, There's E-Commerce
May 31, 2019
The budding online cannabis industry has a long way to go before it delivers bumper crops. The market for both recreational and medicinal cannabis has been plowed and pre-seeded by the previous underground market and the impetus of state laws legalizing its use. Still, the cannabis industry is almost invisible online, cloaked as it is in a broad ad and search engine blackout.
Amazon to Edge Out Small Wholesalers
May 30, 2019
Amazon has been reworking relationships with several of its long-time wholesale suppliers in a bid to cut costs, according to a report. The plan is to buy from larger companies instead of smaller businesses. Thousands of small suppliers that sell less than $10 million annually on Amazon's platform would lose bulk orders, while big brands like Procter & Gamble and Lego would benefit.
Getting Chatty With Chatbots
May 28, 2019
Chatbots are an important part of the e-commerce shopping experience. They answer questions, provide information, and help customers along in their buying journey. Though they may never replace human beings entirely, they are central to many e-commerce-related interactions. Because they can be everpresent, chatbots are vital for keeping customers and potential customers engaged with a brand.
Leveraging the Tools That Fuel E-Commerce Growth
May 25, 2019
E-commerce technologies have been innovating fast. It's no surprise, considering e-commerce in North America grew by 15 percent in 2018, to reach more than $500 billion. Today's e-commerce businesses need to stay ahead of the curve if they want to be the consumer's choice, as convenience and relevance remain king. Companies can stand out by deploying some of the latest technologies.
Where CEOs Go Wrong With Brand ID
May 24, 2019
Brand ID is key to every company's success and growth. Why then do so many senior executives at so many different companies screw it up? When you come up with a winning brand ID, it's OK to build on it and to change it for the better, but not for the worse. Customers buy from you based on your brand ID. If that changes, then customers may change their buying habits as well.
Better Customer Satisfaction Through AI-Enabled CRM
May 22, 2019
You don't have to be entrenched in the tech world to have heard the term, "artificial intelligence," but what is artificial intelligence, or AI, as it's commonly known? Simply put, AI is the simulation of human intelligence processes performed by machines or computer systems. Nowadays, AI is being used to carry out many jobs previously held by humans, but there's no need to panic.
EU's Counterattack on Junk News May Help Protect Elections
May 22, 2019
Government efforts to minimize the effects of junk and fake news circulating on social media ahead of this week's EU parliamentary elections may have succeeded, suggest results of a study conducted by Oxford University's Computational Propaganda Project. The European Commission undertook targeted actions to counter junk news last year.
Omnichannel Retail: Big Data Is Nice, Fast Data Is Necessary
May 18, 2019
Any retailer that wants to be competitive knows it must offer a seamless omnichannel experience to its customers. However, many retailers aren't aware that the key to powering that customer experience is IT system performance. Why? Omnichannel retailers must process, analyze and use huge amounts of data for a multitude of equally important functions.
Walmart Enters High-Stakes Next-Day Delivery Game
May 15, 2019
Walmart has announced free one-day delivery for 220,000 of its most-frequently purchased items. The service will be available first in Phoenix and Las Vegas, because "these locations are major metro markets served by our fulfillment center in Southern California ... where we expect strong customer adoption of our NextDay delivery offering," a Walmart spokesperson said.
Online Shopping Gets Real: The Rise of Interactive Product Visualization
May 13, 2019
The shopper's desire to touch, feel, see and hear is what interactive product visualization is all about. In a world dominated by digital interfaces, interactive product visualization gives consumers the opportunity to experience, see, and understand products before buying them. Interactive product visualization brings products closer to the people interested in purchasing them.
Amazon Touts Small Biz Success on Its Platform
May 8, 2019
Third-party gross physical merchandise sales on Amazon, made primarily by SMBs, accounted for more than half the units sold in the company's stores and totaled more than $160 billion in 2018, according to Amazon's 2019 SMB Impact Report. SMBs selling on Amazon created about 1.6 million jobs worldwide, up from 900,000 in 2017. Amazon gave startups more than $500 million in AWS credits in 2018.
Einstein Analytics for Financial Services
May 7, 2019
It's not that Salesforce has introduced more artificial intelligence apps for its Einstein analytics tool set -- this time for financial services -- that's important. It's that the clear trend now emerging is that you can't really have an industry market solution-set without analytics tuned to the vertical. There are at least two ways to do analytics.
4 Advanced Ways Brands Use Data to Increase Online Sales
May 6, 2019
Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points. They have a constant stream of visitors to help them optimize every image, ad and product description.
Small Biz Reaps Major Benefits With Oracle Autonomous Database
May 4, 2019
Drop Tank is a small company in footprint -- it started with only 22 people -- but it has an outsized mission: to provide loyalty and discount programs to thousands of gasoline retailers. It has been decades since gas stations offered incentives to purchase their products. Last time, in the 1960s, retailers routinely would offer silverware, glassware and china with fill-ups.
The Critical Role of Artificial Intelligence in Payments Tech
May 2, 2019
Long an obsession of science fiction writers, "artificial intelligence" in the modern era of fast-paced technological innovation is a term that is as ubiquitous as it is nebulous. For the payments technology industry, however, the term describes advanced analytical technology that has an outsized potential to improve the payments ecosystem for banks, payments processors, merchants and consumers.
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How important is a candidate's knowledge of technology in winning your vote?
Extremely -- technology is at the center of most of the world's big problems and solutions.
Very -- a candidate who doesn't understand technology can't relate to young people.
Somewhat -- a general understanding is sufficient.
Not very -- choosing good advisers is more important than direct knowledge.
Not at all -- technology is often a distraction from more important issues.