Showcase Your Business as a Thought Leader » Publish Your Blog, Videos and Events on ALL EC » Save 25% Now
Welcome Guest | Sign In
CRMBuyer.com
NICE inContact February 12 webinar
Could Ads Become Potent Weapons Against Streaming Piracy?
January 24, 2020
Though it no longer grabs many headlines, video piracy remains a major issue for pay-TV services, according to consumer research firm Parks Associates. If just 10 percent of pay-TV subscribers should discontinue paying for services by 2023, the loss in revenue to operators could approach $6 billion, according to the firm's report, "Video Piracy: Ecosystem, Risks, and Impact."
Televerde's Michelle Cirocco: 'Invest in Disempowered Populations'
January 20, 2020
The prison workforce development program run by Televerde delivers significant economic and cultural value, concludes a study recently conducted at Arizona State University's Seidman Research Institute. Televerde trains and employs incarcerated women, and it offers many of them employment when they leave prison. Televerde CSRO Michelle Cirocco spoke about the study and about the long-term benefits of Televerde's program.
The Million Dollar Hidden Opportunity for E-Commerce SMBs
January 18, 2020
Every successful, long-term business has a common denominator in training as it relates to online sales customer contacts. Notice I said "long-term." A great product or unique marketing effort can fall short when a customer contacts an employee who is ill-equipped to respond. Some 72 percent of online shoppers will return up to 10 percent of their purchases, according to the UPS Pulse study.
Business/Customer Sweet Spots: ECT News Roundtable, Episode 2
January 16, 2020
If you're a small business owner or a key member of an enterprise executive team, you want your firm to succeed. If you're a customer, you want to be treated well. Those goals are not diametrically opposed, but very often it seems that companies and customers are at cross-purposes. ECT News Network recently gathered together five technology experts who did some hard thinking on the subject.
Google Snaps Up Pointy to Help Main Street Stores Get Online
January 16, 2020
Google has inked a deal to acquire 6-year-old Ireland-based firm Pointy for $163 million. Pointy provides a $900 box with built-in cellular connectivity, which lets brick-and-mortar retailers list their stock online. It plugs into the retailer's barcode scanner and automatically obtains accurate product names and images for display on a Web page hosted by Pointy.
4 Marketing Automation Tools for SMB Success in 2020
January 14, 2020
Marketing automation isn't a thing of the future -- it's very much a part of the here and now for small and midsized businesses across the world. However, many are unaware of a variety of marketing automation tools that can help SMBs reach customers in a timely and effective way. To compete with larger firms on customer reach, SMBs need to approach their marketing plan with a strategic mindset.
Building E-Commerce Wave: Social Media Shopping
January 13, 2020
Consumers are on social media constantly, scrolling through posts. Many have begun clicking on brand posts and making purchases. "Social commerce is becoming increasingly popular for brands," noted Darin Archer, chief strategy officer at Elastic Path. "Even when the transaction itself may be happening outside the app, there's a much smaller gap between discovery and purchase."
Designing a Winning E-Commerce Customer Experience
January 11, 2020
An optimized customer experience can tip the balance toward gaining a purchase instead of losing a customer. Excellent CX has transitioned firmly from something nice to have to a business requirement. No matter how good a product or service is, the e-commerce Web and mobile design surrounding it will play a key role in maintaining engagement and ensuring consumers complete their shopping journey.
Lost at CES
January 9, 2020
CES is in full swing in Las Vegas this week, and the show for all things high-tech -- from gizmos and gadgets to cars and entertainment gear -- has attracted attendees from around the world. The first CES, or "Consumer Electronics Show" as it originally was known, took place in June 1967 in New York City. That first show attracted 17,500 attendees and more than 100 exhibitors.
Recommerce: The New Art of Secondhand Sales
January 6, 2020
Recommerce is booming, with companies meeting consumer demand for more affordable and sustainable alternatives to buying new. "I believe recommerce is popular because there is an alignment amongst people who see that consuming products as we have in the past is creating huge environmental problems, so people want to shop differently," said Nicole Bassett, cofounder of The Renewal Workshop.
In 2020, Enterprises Will Unlock Hidden Value in Their Own Workforces
January 3, 2020
If 2019 was the year we identified the most acute challenges facing various industries -- in the form of macroeconomic trends as well as industry-specific factors -- 2020 will be the year we confront those issues. For most companies, this looks like addressing a skills gap that grows at the same rate technology progresses. This is to say, in the tech industry, it's a gap that grows quickly.
4 Keys to a Winning Amazon Marketing Strategy
December 30, 2019
Research indicates that 66 percent of online shoppers start their product searches on Amazon, and Amazon shoppers behave differently than buyers on other online platforms and at brick-and-mortar stores. Amazon has set up its listings so that it is simple to "window shop" and compare competitive products. A brand must make sure to position its products in a way that shows how it is different from competitors in the marketplace.
Using Technology to Fix the Flawed Impeachment Process
December 23, 2019
When the U.S. president was impeached last week, it surfaced the fact that impeachment, and particularly the removal of a U.S. president, is a process that doesn't work. Throughout U.S. history, there have been 45 presidents, and given that no one trains for that job, you'd figure several would have been removed for cause. However, impeachment has been attempted three times without a removal.
How to Create a Content Marketing Strategy That Actually Works
December 21, 2019
Today's consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Added to this, they have become immune to traditional outbound marketing methods -- such as billboards and television advertisements -- and they expect brands and businesses to tailor their messages based on customers' individual preferences.
Tech Firms Join Forces to Create Smart Home Connectivity Standard
December 19, 2019
Amazon, Apple, Google and the Zigbee Alliance are teaming up on a new Internet Protocol-based standard for smart home device connectivity. Connected Home over IP will be an open source project. A working group will define a specific set of IP-based networking technologies for device certification. The goal is to enable communication across smart home devices, mobile apps and cloud services.
Amazon Gives FedEx the Boot for Christmas
December 18, 2019
Amazon third-party sellers will not be able to ship Prime customers' orders using FedEx Ground and FedEx Home, as of Wednesday. "We have seen a drop in the delivery performance of FedEx Ground and FedEx Home ship methods for Seller Fulfilled Prime shipments," Amazon said. The restriction is temporary, although no exact date has been set for resuming FedEx Ground and FedEx Home for Prime orders.
Paving the Way for the Next Generation of CX Services
December 16, 2019
In order to deliver superior customer experience, companies should combine human talent with technology, including much-needed digital expertise, to turn their current revenue and growth strategies into customer satisfaction. The companies that truly succeed engage their customers and strengthen their brands. Technology has changed consumer and business needs and expectations.
3 Steps to a Winning Google Shopping Strategy
December 14, 2019
The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt to big changes on Facebook's platform. They now have to reckon with the continued growth of Amazon, which is taking an ever-larger bite out of online advertising budgets. Even Google, long the alpha dog in digital marketing, is altering its approach with the changing times.
The Ever-Changing Face of E-Commerce: 1995-2020
December 12, 2019
E-commerce doesn't look the same today as it did in 1995. A company called "eBay" burst onto the scene that year, and Jeff Bezos shipped Amazon's first book order. That unleashed a flood of online shopping, and businesses and consumers never looked back. In the past two and a half decades, e-commerce revolutionized industries such as retail and supply chain.
Apple Feature Forces Change in Online Ad Industry
December 11, 2019
Apple's Intelligent Tracking Prevention feature has made it difficult for online advertisers to use cookies to target Safari users. Third-party cookies "serve as the foundation for almost all advertising use cases," noted Jordan Mitchell, head of consumer privacy, identity and data at the IAB Tech Lab. The blocking "negatively affects the ability for brands to target audiences."
How to Turn First-Time Holiday Shoppers Into Repeat Buyers
December 10, 2019
More shoppers. Increased sales. Larger orders. This year's five-day stretch between Thanksgiving and Cyber Monday left echoing "cha-chings" ringing through the retail atmosphere. A record 190 million Americans shopped during Thanksgiving weekend, and they're not done yet. This will be the first year that every day in November and December will surpass $1 billion in online sales.
How to Take CPG Sales to the Next Level
December 10, 2019
Consumer packaged goods, or CPG, are the everyday items consumers use, such as food, beverages, clothes and household products. These products are ones that require regular replacement or replenishing. Due to the frequency of purchases and the low cost of switching brands, this market is extremely competitive. E-commerce is now a popular channel for purchasing these types of products.
The New Era of Account-Based Marketing
December 7, 2019
B2B marketing is evolving -- and it's not just the industry itself. Vendor marketing efforts with customers can and should evolve as well. When you see a vendor selected repeatedly, or it officially earns a designation as a preferred vendor, it's a sign of marketing evolution. Most B2B marketing efforts begin from a cold start. Either a vendor is new or it is entering a new market.
For Some Sellers, Black Friday Was Beige
December 6, 2019
If Black Friday is the biggest sales day of the year, is it necessarily the best? For many small merchants, it seemed Black Friday was more beige than black. Black Friday is the biggest sales day of the year, but it's often dominated by massive merchants. For smaller businesses, there are other peak sales days that might be better suited to their unique positioning.
Small Etailers: It's Not Too Late to Protect Your Holiday Revenue
December 5, 2019
As consumers start to tackle their holiday shopping lists, retailers are scrambling to finish preparations for what's likely to be a record-breaking year. Total sales could break through the $1.1 trillion mark for the first time in history. Cyber Monday alone racked up an estimated $9.4 billion in sales. Most merchants understand how significant this time of year is.
Dreamforce Points to New Disruption
December 4, 2019
There were more than 170,000 people at Dreamforce a couple of weeks ago, and many more watching from afar. Also, there were well over 2,000 sessions. Numerous announcements sprang from the big Salesforce event. Some announcements and sessions, like the Tim Cook fireside chat, stand out. Of the top six, I reckon that five were more about integration and working across vendor boundaries than CRM.
SMBs Enjoy Online Surge on Small Business Saturday
December 3, 2019
While many retailers mull the takeaway from this year's Black Friday Cyber Monday shopping event, others may be more interested in the action that took place on Saturday. Online shoppers on Saturday spent $3.6 billion dollars at both large and small retailers, reflecting 18 percent year-over-year growth and setting a new sales record for the day, according to Adobe Analytics.
EU Digital Czar to Probe Facebook's and Google's Data Wrangling
December 3, 2019
The European Union has launched a probe into how Google and Facebook gather, process, use and monetize data for advertising purposes. The European Commission has begun distributing questionnaires as part of a preliminary investigation into Google's and Facebook's data practices. Facebook and Google join Amazon as targets of the EU's "digital czar," Margrethe Vestager.
Crowdsourcing, Drones, and Why I'll Never Buy a Bugatti
December 2, 2019
Amazon has taught me I don't have to wait for my next two-pack of ravioli cutter stamps, so if you can't get them to me in under two hours, I know someone else who can. It's 2019, and customers want what they want, when they want it. The global last-mile market is expected to hit $55.2 billion by 2025, up from the current $30.2 billion, and it's no wonder.
Tapping AI for a Future of Better, Faster, Cheaper Gift Shopping
December 2, 2019
If you are like me, every Christmas you dread shopping because figuring out what everyone wants is a bit of a nightmare. You don't know what folks want in your price range. If you find out, there is no easy way to be sure they haven't bought it themselves, or that someone else didn't get it for them. Choosing sizes and colors adds to the nightmare. These problems aren't limited to Christmas.
See More Articles in E-Commerce Section >>
NICE inContact February 12 webinar
How do you feel about government regulation of the U.S. tech industry?
Big tech companies are abusing their monopoly power and must be reined in.
Stronger regulations to protect consumer data definitely are needed.
Regulations stifle innovation and should be kept to the barest minimum.
Over-regulation could give China and other nations an unfair advantage.
Outdated antitrust laws should be updated prior to serious regulatory efforts.
Tech companies should regulate themselves to avoid government intervention.
NICE inContact February 12 webinar