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Google Clamps Down on Ads for Spyware, Stalkerware
July 14, 2020
Advertising for software and hardware designed to stalk and spy on people will soon be banned on Google. Promotion of products or services that are marketed or targeted with the express purpose of tracking or monitoring another person or their activities without their authorization will be prohibited on the platform starting August 11.
The Art of Sewing's Hi-Tech Revival
July 14, 2020
During the pandemic, increasing numbers of people have pulled out their sewing machines and knitting needles and gotten to work. A massive resurgence in sewing and crafts has taken place, as makers around the world have been sewing masks and creating other much-needed items for themselves and others.
Improving Company Performance
July 13, 2020
A recent study found that businesses across North America are led well and staffed with people who are engaged in what they're doing. But technology is barely adequate -- and because of this, managers should devote their attention to improving systems whenever they think about how to improve overall company performance.
Website Development Contracts, Part 4: Indemnification
July 13, 2020
A well-drafted indemnity clause can protect you in litigation ensuing from your violation of a website development contract which results in third-party claims against you and/or your vendor. Whether it is your vendor or a third party that initiates the lawsuit, you will want to know where the proverbial "buck" stops when the legal bills start to roll in.
Digital Fraud Flourishing During Pandemic: Report
July 9, 2020
If you conducted e-commerce transactions since the pandemic struck, you have probably been the target, or even a victim, of online fraud. A report from Sift titled "Q2 2020 Digital Trust & Safety Index" details a 109 percent increase in content abuse and growth of the fraud economy from January through May 2020.
Building Supply Chain Resilience During a Global Disruption
July 8, 2020
As a result of the severe business disruptions brought about in recent months by the pandemic, many businesses have been reconsidering how to retool their supply chain to build in more resiliency. From digitizing the supply chain to developing more local and regional components, businesses are finding new and innovative ways to strengthen their capacity to keep moving forward during crisis.
Uber Eats Postmates for $2.6B, Bolsters Ground Game
July 7, 2020
Uber is looking to food delivery for rescue from falling revenues caused by people staying at home because of the pandemic. Gross bookings for Uber Rides have decreased by three percent year over year, the company noted in its Q1 2020 financial report. On July 6, Uber announced that it's acquiring on-demand food delivery service PostMates for $2.65 billion. The deal is expected to close in Q1 2021.
Prime Day Uncertainty a Dilemma for Amazon Sellers
July 2, 2020
One of the e-tail world's most pressing questions is: When will Amazon have its Prime Day sale this year? Perhaps a better question is: Will Prime Day happen at all? Amazon so far is not telling. If Prime Day 2020 takes place in the fall, the biggest deal days of the e-commerce industry could happen within several weeks of each other.
The Trail to the Platform
July 1, 2020
Some years ago, Marc Benioff told me he was not interested in developing back office apps that would compete with SAP and Oracle in the ERP and finance market. Many people, myself included, looked askance at that idea and wondered out loud how the company would continue to grow because, hey, there's front office and back office and nothing else right? Nope.
The Changing Dynamics of Essential Product Sourcing
July 1, 2020
The heart of the manufacturing world was the first region to feel the effects of the pandemic. While we have seen some stabilization, many challenges remain in terms of pricing, reliability, and the supply chain itself. Let's take a closer look at these challenges to better understand how best to navigate sourcing essential products from Asia in the current landscape.
E-Commerce Dominates 'New Normal' Retail
June 30, 2020
Shoppers are starting to come back to their favorite brick and mortar storefronts as the pandemic restrictions allow consumers to exit from lockdown. But the impact of COVID-19 has etched some far-reaching changes in the retail industry that will not set back the strides online shopping has gained since March. That is a conclusion clearly visible in research published last week by TrustRadius.
B2C Marketers Grapple With Personalization Tactics
June 29, 2020
Marketers at B2C companies realize that personalization is key to business, but they are having problems implementing personalization strategies, according to a recent survey by Adweek Intelligence in association with IBM Watson Advertising. "Defining personalization has to start, stop and be continuously refined through the sole lens of the customer," Liz Miller, a principal analyst at Constellation Research advised.
Website Development Contracts, Part 3: Important Cloud and SLA Considerations
June 25, 2020
The cloud is an essential component of all e-commerce sites. Not all clouds, however, are created equal. The key thing here is reliability. Making sure that the cloud service and Service Level Agreement (SLA) are right for your business may not be clear before you enter into a website development contract.
Twitter Apologies for Data Security Incident
June 24, 2020
Twitter on Tuesday notified business clients that their personal information, including email addresses, phone numbers, and the last four digits of their credit card numbers may have been compromised. Self-serve advertisers that viewed billing information on ads.twitter.com or analytics.twitter.com were affected. The issue occurred prior to May 20, 2020. However, Twitter only notified customers about it on June 23.
Let's Rethink Our Relationship With CRM
June 24, 2020
If you search for "why CRM fails" you get over three million results. Analysts report that close to half of all CRM projects fail and about 40 percent of CRM software purchased goes unused -- because sales teams don't want to use software that makes them glorified data entry clerks and still doesn't "work." As a CRM industry veteran, this ongoing failure rate hits close to home, and in my experience is much higher.
Time to Beef Up Your Algorithms
June 18, 2020
Accuracy means getting the right answer. Precision is about getting the right answer time after time. In a CRM situation an algorithm that gets the right answer is accurate and nice (we got the deal!) but if the business process supported by CRM has a lot of returns or unhappy customers, it's not very precise.
Sellers Prep for Continued Storm of E-Commerce Activity
June 18, 2020
Online sales are projected to surge even after America reopens for business. "One of the first things companies will need to do is make sure their technology infrastructure is equipped to handle the increase in traffic," Ryan Gellis, Founding Partner at RMG Media, told the E-Commerce Times. "The best marketing campaigns are only as good as the weakest infrastructure to support them."
Amazon's Distance Assistant Keeps Workers Aware of Proper Social Spacing
June 17, 2020
Amazon is rolling out a system that combines artificial intelligence and augmented reality to help workers maintain social distancing in the workplace. The new system has been deployed at a handful of Amazon buildings, but the company plans to deploy hundreds of the units in the coming weeks. Augmented reality is used to create a magic-mirror-like tool that enables workers to see their physical distance from each other.
New Walmart-Shopify Partnership Stirs E-Commerce Waters
June 16, 2020
A new e-commerce partnership could bring 1,200 Shopify small business sellers to the Walmart Marketplace this year. Walmart's top e-commerce priority for years was to build a marketplace customers would trust. The company has joined forces with Shopify, an all-in-one commerce platform used by more than 1 million businesses, to open the Walmart Marketplace to its sellers, said VP Jeff Clementz.
Virtual House Calls: The Rise of Telemedicine
June 10, 2020
Online medical appointments have become commonplace during the pandemic, and they're likely to continue, even as in-person medical visits resume. The convenience, accessibility and cost-effectiveness of telemedicine will make it a vital part of comprehensive medical care in the digital age. "Both patients and providers can benefit," said Mia Finkelston, MD, medical director at Amwell.
How Will Retailers Survive This Time of Crisis?
June 9, 2020
The COVID-19 pandemic will be one of the defining events of our lifetime. The economic consequences will last years and forever change consumer behavior. Over the last 30 years, experts have been studying the slow burn of consumer adoption of new technologies. Never have we witnessed adoption rates accelerate to the degree we saw in the last 60 days in e-commerce and video-conferencing.
Brave Browser Caught Redirecting URLs for Cash
June 9, 2020
A browser that has received plaudits for privacy protection has been exposed for redirecting Web searches to make money. Brave, a browser with some 15 million monthly users, has been redirecting searches for cryptocurrency companies to links that produce revenue for the browser's owners through advertising affiliate programs. Brave CEO Brendan Eich said the company would correct the "mistake."
Website Development Contracts, Part 2: Who Owns the IP on Your Site?
June 8, 2020
When entering into website development contracts, the more you know, the more likely you will be able to avoid common pitfalls. It is your website, but ownership of the intellectual property on the site is not always apparent or obvious. When you engage an information technology vendor to build a new website you probably expect that you will own the IP in the end product.
Google Sued for Tracking Chrome Users While Incognito
June 5, 2020
Google is facing a class-action lawsuit for tracking people who used the Chrome browser's Incognito mode. Law firm Boies Schiller Flexner filed the complaint on behalf of people who used the privacy mode during the past four years. "Google tracks and collects consumers' history and other Web activity no matter what safeguards consumers undertake to protect their data privacy," it states.
Blueprint for Building a Global Commerce Site
June 3, 2020
Building a successful global business is a never-ending juggling act. With what can seem like an unlimited number of moving parts, compromises feel inevitable. Efficiency is traded for simplicity. Optimal long-term solutions are traded for quick and dirty fixes. These tradeoffs can be especially problematic for e-commerce businesses. Inefficiencies aren't just theoretical problems.
New Group Aims to Help Bridge E-Commerce Digital Divide
June 2, 2020
The United States Business Association of E-Commerce is poised to open for business. Its mission is to help small and mid-sized enterprises, as well as minority- and veteran-owned startups, to bridge the e-commerce digital divide. The B2B marketplace platform will connect small and medium-sized firms to domestic and global buyers. The USBAEC bills itself as a disruptive business ecosystem.
Website Development Contracts, Part 1: How to Avoid Major Disasters
June 1, 2020
When entering into website development contracts, the more you know the more likely you will be able to avoid contract disasters that could prevent your website from launching on time or working properly. There are many stories about failed software development projects, not just in connection with website development contracts, but with all information technology projects.
Influx of E-Com Sales? Now's the Time for 2021 Tax Planning
May 29, 2020
Consumer spending has shifted even more heavily from brick-and-mortar to e-commerce during the coronavirus pandemic. Many retailers are pivoting to e-commerce shops for the first time, and established online retailers are experiencing sizable growth. Businesses that are seeing the highest uptick are those selling "essentials" -- including groceries, office supplies and more.
How to Create Valuable Customer Conversations
May 28, 2020
A pandemic, economic uncertainty and social distancing -- what a kerfuffle we are in. As marketing leaders, it's an incredibly difficult time to direct our teams. Yet, while we're all figuring out how to juggle emotions, families, dogs, toilet paper shortages, and a calendar full of conference calls, the revenue team has to press on in building pipeline and establishing predictable growth.
Google Aims to Secure Voice Purchases Through Match Feature
May 28, 2020
Google has undertaken a pilot program for Voice Match. A limited number of users can use the tool with Google Assistant-enabled smart speakers and smart displays to make in-app digital purchases on Google Play, or to make purchases from restaurants that enable food ordering through Google. "Many folks used to Google Assistant will take advantage of this convenience," said tech analyst Ray Wang.
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Should colleges and universities charge the same tuition for online classes that were originally offered for in-person attendance?
Yes - Lower tuition is unjustified because schools are forced to change format to safeguard against the pandemic.
Yes - Online courses provide the same quality of education and credits toward degrees as in-person classes.
Yes - Professors must still be paid, campuses maintained, and new expenses are incurred with a change to online format.
No - Students who agreed to tuition for an on-campus experience should pay less for online courses.
No - Online courses do not provide the same quality of education as learning in the classroom.
No - Students and families have lost income as a result of the pandemic, and many universities have wealthy endowments to subsidize losses.