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Breaches: Fix the Issue, Not the Blame
March 5, 2019
Following a natural disaster that causes property damage to businesses and homes -- say a hurricane, fire or flood -- how often do you hear suggestions that the victims were at fault for their misfortune, or that they could have done something to prevent the event from occurring in the first place? Not often, right? We all know that events like that are possible. We plan around those possibilities, and we don't blame the victims.
Wireless Carriers Caught Playing Fast and Loose With Location Data
February 8, 2019
AT&T, T-Mobile and Sprint have sold access to subscribers' real-time location data to aggregators, which in turn have sold it to about 250 bounty hunters and related businesses, according to a report. In some cases, the data allowed users to track individuals to their specific locations inside a building. Some companies made thousands of location requests to data brokers.
E-Ticketing Flaw Exposes Airline Passenger Data to Hackers
February 7, 2019
The e-ticketing systems of eight airlines, including Southwest Airlines and Dutch carrier KLM, have a vulnerability that can expose passengers' personal data, mobile security vendor Wandera has reported. They use unencrypted links that hackers can intercept easily. The hackers then can view and, in some cases, even change the victim's flight booking details, or print their boarding passes.
Dutch Doc Wins 'Forget My Suspension' Case
January 23, 2019
Google must remove search results about medical regulators' conditional suspension of a Dutch physician in the first "right to be forgotten" case of its kind in the European Union. After Google and Dutch data privacy watchdog Autoriteit Persoonsgegevens rebuffed the doctor's initial attempts to get disciplinary actions purged from online search results, a district court in Amsterdam sided with the surgeon.
Microsoft, Kroger Ring Up Retail as a Service
January 9, 2019
Microsoft and Kroger announced a collaboration on Retail as a Service to equip stores with Kroger Technology products that run on Microsoft Azure. The technology utilizes the IoT, connectivity, the cloud, and data collection and analysis to improve both customer experiences and store bottom lines. Two stores will pilot a smart technology system connected by IoT sensors, running on Microsoft Azure.
IBM Chief Sounds Cautionary Note on Deep Data, AI, Quantum Computing
January 9, 2019
Powerful technologies like deep data, AI and quantum computing should be introduced into society carefully, IBM CEO Ginni Rometty declared in opening remarks at CES. "These tools are so powerful they will solve some of the most enduring problems -- like food safety, waste," she said, "but like all powerful tools, we've got to usher them in safely into society."
Oracle's Customer Transition Challenge
December 19, 2018
Oracle narrowly missed its number last quarter, so it was good to see the company come roaring back -- it made a lot of money. More importantly, many analysts have conceded that Oracle has reached a point in its infrastructure deployment where it can mount a serious challenge to other providers and supply the needed cloud services for its ERP and cloud database businesses.
E-Commerce Success Strategies: Think Local, Not Global
December 14, 2018
The borderless promise of e-commerce doesn't mean one size fits all. Your business can have customers from around the globe, but if you want to keep them and grow, it is crucial to understand local shopper preferences and behaviors, and be able to respond to them. Without localization, you won't have an effective go-to-market strategy, and your opportunity for growth will stall.
Oracle and the JEDI Contract
December 13, 2018
Oracle has filed a suit in federal court over the $10 billion Pentagon JEDI contract to be awarded to a single vendor. Oracle claims that the single-vendor award is unfair and illegal, a claim it first filed with the GAO, or Government Accountability Office. The suit followed the GAO's denial of Oracle's claim. My first instinct was to call this legislative entrepreneurship.
Location Data Selling Threatens Consumer Privacy
December 11, 2018
Selling location data collected by mobile phones has become a lucrative business, according to a report that noted location advertising sales are expected to reach $21 billion this year. At least 75 companies receive anonymous, precise location data from applications with the location services feature activated. Several of those outfits claim to track 200 million mobile devices in the U.S.
AWS Thinks Inside the Box With Outposts Data Center Revival
November 30, 2018
Amazon introduced AWS Outposts at its AWS re:Invent conference in Las Vegas. The new system, which provides AWS-branded boxes for use in traditional data centers, will allow the company to make advances into the world of on-premises storage, taking on legacy hardware vendors including Cisco, Dell, and Hewlett Packard Enterprise. Outposts technology can run on rival vendors' data center equipment.
Amazon's Shift
November 29, 2018
Andy Jassy, CEO of Amazon Web Services, announced that AWS customers would be off all Oracle databases by the end of 2019 and running on one of Amazon's database products. This is not the first time the market has heard something like this, but this time could be different. The statement comes on the heels of Amazon spending significant coin on Oracle licenses a few months ago.
Amazon Comprehend Medical Makes Sense of Scattered Healthcare Data
November 29, 2018
Amazon has announced Amazon Comprehend Medical, a language processing service that lets users gather information -- such as a patient's medical condition and medication dosage, strength and frequency -- from sources including doctors' notes, clinical trial reports, hospital admission notes and patient health records. Most health and patient data currently is stored as unstructured medical text.
Oracle, the Hardware Company
October 31, 2018
For all of the dazzle of its rapidly evolving software portfolio, which includes a self-monitoring and self-patching database that also configures itself, as well as numerous cloud applications, Oracle has begun showing its credibility as a hardware vendor. Hardware has commoditized and will not return to the prominence it had in the early days of the tech era.
The 4-Step Method for Developing Strong Product Content
October 25, 2018
Many brick-and-mortar shops have been expanding their business to the online realm. It's no wonder why, considering global retail e-commerce sales are expected to reach $4.5 trillion by 2021. However, brands making the move first need to consider the differences between brick-and-mortar and e-commerce, and implement SMEA: set up, manage, enrich and audit.
Will Oracle Roil the DB Market?
October 23, 2018
When we write the history of the IT era, the big factor that has played an important but not well recognized role will be hardware -- specifically, the Oracle Exadata appliance that puts databases into memory. All of the cloud software starting with the autonomous database on view this week at OpenWorld would be vastly different if the database was still running primarily on disk drives.
Black Friday/Cyber Monday Is Coming - and It's Only the Beginning
October 19, 2018
Are you a retailer trying to get ready for the 2018 holiday season? Well, I'm afraid I can't help you. Just kidding. Sort of. I could just sit here and share yet another checklist to remind you of all the standard e-commerce table stakes you need to master. However, what I really want to do is help you get ready for Cyber Monday 2019 -- and beyond.
6 Tips for Managing Data Before an Emergency Strikes
October 18, 2018
Think about planning for a natural disaster emergency that might affect your home. You'd likely store some water, flashlights, food, blankets and other essentials. The key element of your planning would be proactivity. You'd do all of the work before an emergency occurred, not during the actual crisis. If your supplies were used up after the emergency passed, then you quickly would restock.
Silo Buster: Salesforce Attacks the Data Sprawl Problem
September 25, 2018
I have never been a big fan of the term "360-degree view of the customer," mostly because you never can have a complete view of your customers. It's simply impossible. Things happen that you don't capture in the data, as CRM guru Paul Greenberg has pointed out. They get divorced, their dog dies, they get a really nice birthday gift. Those things can affect customers' buying behavior.
UberMedia CEO Gladys Kong: Success Is Data-Driven
September 4, 2018
"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to understand the consumer. Location measurement is becoming a much more important part of advertising."
Is Weak Data Integrity Killing Your CRM?
August 29, 2018
American companies spend an enormous amount of money on training. Spending reached more than $90 billion in 2017, an increase of over 32 percent from 2016. It's unlikely that even a small share of the billions spent on training last year were devoted to educating and motivating employees to regularly and accurately input data into a company's CRM. Maybe it should have been.
5 Important Healthcare Cloud Security Factors to Weigh
August 21, 2018
The healthcare cloud has been growing incredibly, becoming an ever-more-important element of health information technology, or HIT. There are many reasons why the HIT cloud has been becoming more prominent, such as research and development and collaboration. Since the cloud has been expanding so rapidly, this may be a good time to reconsider security.
Google One Paid Storage Now Open to All US Users
August 17, 2018
Google has announced the availability of Google One as a storage upgrade option for people in the United States. The option will become available in other countries within the next few weeks. Users with paid Google Drive storage plans automatically were upgraded to Google One in the past few months, noted Pavni Diwanji, VP of Google One. Google One plans begin at $1.99 for 100 GB.
Oracle Releases Second Half of Autonomous DB
August 10, 2018
A lot of people might have thought Oracle's announcement of the autonomous database at last year's OpenWorld and its subsequent release earlier this year were the whole story, but there's a lot more. This week's webcast featuring Larry Ellison was proof. Ellison must find his CTO role -- since he handed the CEO reins to Safra Catz and Mark Hurd -- to be stimulating and liberating at the same time.
AI-Driven Marketing Offers High Hopes to B2B Firms
August 8, 2018
Versium has announced a partnership with LiveRamp to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The partnership will let companies perform online targeting of offline business professional data that often is housed within their own CRM systems. LiveRamp customers will get access to Versium's modeling engine.
Data Partners Team Up to Get ABM Right
July 20, 2018
Openprise has announced new partnerships and a new service designed to streamline marketing automation and account-based marketing operations. The new partners offer capabilities such as reverse-IP lookup, business-to-personal-email address lookup, business data in the UK, and more in-depth business-to-consumer and business-to-business data capabilities.
Did Salesforce Need to Buy Datorama?
July 17, 2018
Salesforce has inked a deal to acquire marketing analytics company Datorama. The acquisition will give Marketing Cloud a power boost by expanding data integration and intelligence, according to Salesforce. The newly acquired tech will give marketers the ability to unlock insights across channels and data sources, providing a unified view that can help companies make smarter decisions, it added.
US Lawmakers Eye Apple, Alphabet Data Privacy Practices
July 11, 2018
The House Committee on Energy and Commerce has written Alphabet CEO Larry Page and Apple CEO Tim Cook demanding information on their companies' practices with regard to third-party access, audio and location data collection. "This is a huge issue," said Consumer Watchdog's John Simpson. "People are becoming aware of how much data about them is being sucked up by their smartphones."
Oracle's Nice Numbers
June 30, 2018
Significant Q4 wins and earnings numbers reflect the strength of Oracle's resurgence as a cloud company. At its earnings call earlier this week, CEO Mark Hurd mentioned some big names -- including Johnson & Johnson, the Cleveland Clinic, Baylor University and AT&T -- that made significant commitments to Oracle in the quarter. For FY2018, total revenues were up 6 percent compared with fiscal 2017.
What the GDPR Means for Small US Etailers
June 21, 2018
Large corporations are not the only businesses governed by the European General Data Protection Regulation, or GDPR, which became effective last month. Small and mid-sized businesses also are subject to its provisions. The regulation applies to the processing of personal data of individuals in the EU by an individual, a company or an organization engaged in professional or commercial activities.
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Salesforce Commerce Solution Guide
Has technology made transportation more or less safe?
Traveling by all modes of transportation has become riskier with each passing year.
In general, transportation safety has been improving steadily, despite some failures.
Some modes of transportation have been improving while others have become less safe.
We may have reached a tipping point where more tech means less safety.
Don't blame the tech -- greedy companies haven't done adequate testing.
Government regulators have not been playing a strong enough oversight role.