Get the Tech News Flash Newsletter from TechNewsWorld » View Sample | Subscribe
Welcome Guest | Sign In
CRMBuyer.com
6 Customer Service Trends to Watch in 2020
December 12, 2019
The era of messaging and automation is upon us! The fundamentals of delivering a good customer service experience in 2020 will be much the same as in 2019: Customers will expect convenient in-channel resolutions that take little effort on their behalf. With the rise of friction-free, asynchronous and personalized private messaging channels, contact centers must adapt.
The Ever-Changing Face of E-Commerce: 1995-2020
December 12, 2019
E-commerce doesn't look the same today as it did in 1995. A company called "eBay" burst onto the scene that year, and Jeff Bezos shipped Amazon's first book order. That unleashed a flood of online shopping, and businesses and consumers never looked back. In the past two and a half decades, e-commerce revolutionized industries such as retail and supply chain.
How to Turn First-Time Holiday Shoppers Into Repeat Buyers
December 10, 2019
More shoppers. Increased sales. Larger orders. This year's five-day stretch between Thanksgiving and Cyber Monday left echoing "cha-chings" ringing through the retail atmosphere. A record 190 million Americans shopped during Thanksgiving weekend, and they're not done yet. This will be the first year that every day in November and December will surpass $1 billion in online sales.
For Some Sellers, Black Friday Was Beige
December 6, 2019
If Black Friday is the biggest sales day of the year, is it necessarily the best? For many small merchants, it seemed Black Friday was more beige than black. Black Friday is the biggest sales day of the year, but it's often dominated by massive merchants. For smaller businesses, there are other peak sales days that might be better suited to their unique positioning.
SMBs Enjoy Online Surge on Small Business Saturday
December 3, 2019
While many retailers mull the takeaway from this year's Black Friday Cyber Monday shopping event, others may be more interested in the action that took place on Saturday. Online shoppers on Saturday spent $3.6 billion dollars at both large and small retailers, reflecting 18 percent year-over-year growth and setting a new sales record for the day, according to Adobe Analytics.
Crowdsourcing, Drones, and Why I'll Never Buy a Bugatti
December 2, 2019
Amazon has taught me I don't have to wait for my next two-pack of ravioli cutter stamps, so if you can't get them to me in under two hours, I know someone else who can. It's 2019, and customers want what they want, when they want it. The global last-mile market is expected to hit $55.2 billion by 2025, up from the current $30.2 billion, and it's no wonder.
Keeping the 'Service' in SaaS
November 20, 2019
In today's highly competitive B2B software industry, it's not enough to staff a call center and sit back and wait for customers to reach out when they need you -- it's imperative that you take the initiative. When customers have so many solution vendors to choose from, service becomes a strategic differentiator to set your company apart from the crowd.
The Rise of D2C
November 18, 2019
Direct-to-consumer commerce, or D2C, is on the rise. Increasingly, consumers are expecting to interact directly with the companies that market and manufacture products. "Direct-to-consumer commerce has been enhanced by the explosion of the Internet. E-commerce provides a more convenient and frictionless buying experience," said Peter Edlund, chief solutions evangelist at DiCentral.
Google to Offer 'Smart' Checking Accounts
November 14, 2019
Google plans to launch checking accounts next year. "We're exploring how we can partner with banks and credit unions in the United States to offer smart checking accounts through Google Pay, helping their customers benefit from useful insights and budgeting tools," a spokesperson said. "Our lead partners today are Citibank and the Stanford Federal Credit Union."
The Rise of Technology in Scaled Event Marketing Programs
November 11, 2019
The amount of data we create each day is astronomical. The digital universe likely will reach 44 zettabytes in 2020 -- 40 times more bytes than there are stars existing in the observable universe. To say that's a lot of data is a colossal understatement -- but is this truly surprising? After all, we can take phone calls from watches and stream music from refrigerators.
Retailers: Prepare Now for Holiday Outages
November 4, 2019
In the age of fast shipping and one-click ordering, a single technical glitch can be detrimental to retail sales. A server outage during the holiday season could be a critical issue. Target is a prime example. Its in-store registers and online services were down for a few hours as recently as September. Target's payment-processing system was down for more than a day in June.
Do Your Customer Journeys Have Dead Ends or Dead Spots?
October 29, 2019
It's easy to take things you see every day for granted. We take the sun rising and setting for granted, for instance, and that's a good thing, because it helps us organize our lives. However, in business taking things for granted is a hazard. Change is everything these days, and that means the concepts you take as constants may not be as constant as they seem.
5 Things Retailers Can Do Now to Avoid a Cyber Monday Disaster
October 29, 2019
We may just be turning the calendar to November, but if you're like most retailers, you're already deep into planning for the gift-giving season. Black Friday and Cyber Monday are circled and starred as you anticipate, with a mixture of excitement and trepidation, the spike in sales and massive increase in traffic to your website and mobile app -- with good reason.
Bob Stutz, CRM Nomad
October 24, 2019
Bob Stutz is a great guy. I have interacted with him occasionally over the years in his various senior postings throughout the CRM industry and always found him to be kind, generous and thoughtful. Last week he announced he was leaving his position as head of the Salesforce Marketing Cloud, which he's been at for four years, and taking a job as President of SAP's CX effort.
Creating Brand Loyalty in the Era of Now
October 21, 2019
Not so long ago, marketing usually meant gathering some demographic data, placing ads in selected print and broadcast media, stuffing mailboxes with direct mail, plastering the countryside with billboards, and more recently, bombarding the universe with spam. Marketers no longer can focus on delivering static messages, regardless of how "targeted" or "multichannel" they may be.
Getting CX Nuances Right: A Subscription Driver for Brands
October 9, 2019
National Customer Service Week is the first full week of October -- a designation we've celebrated every year since 1992. The week highlights the importance of customer service and the people who serve and support customers on a daily basis. Customer service is a big deal in e-commerce, as 73 percent of customers reportedly view it as an important factor in their purchasing decisions.
Getting Ahead of the Digital Marketing Evolution Curve
October 7, 2019
Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so important? Simply put, it is the last remaining channel for content that consumers can trust.
How Committed Is Your CEO to a Great Customer Experience?
September 30, 2019
Consumers have been adopting disruptive digital technologies in their daily lives at a rapid pace. Customers went from being limited to brick-and-mortar stores to researching, comparing and buying a company's products and services online. Along with those shifts came a change in how customers communicate with companies, and the need for positive, consistent and engaging customer experiences.
OpenWorld Takeaway
September 24, 2019
I was speaking to an Oracle executive about some of the company's announcements at OpenWorld, and my impression that the company has changed so much that it is difficult to recognize it from the entity it was just a few years ago. On the macro side it's easy to see that Oracle has transitioned from a products company to a subscription company. It uses its own apps in a proof-of-concept mode.
Google Promises Assistant Users More Audio Privacy
September 24, 2019
Google has announced tweaks to its privacy policy following earlier reports that its Google Assistant software was eavesdropping on user conversations. Although it does not retain Assistant audio recordings by default, according to Senior Product Manager Nino Tasca, the company has increased privacy protections affecting the transcription process used to check the accuracy of responses.
PriceWaiter CEO Stephen Culp: 'Negotiation Has Been Around Forever Because It Works'
September 23, 2019
Fledgling e-commerce company PriceWaiter aims to save customers money, time and energy by negotiating better-than-Amazon deals on top-rated products -- simply, quickly and privately. PriceWaiter's pitch to sellers is that it can help move inventory, maintain more margin, and make MAP moot, resulting in more efficient pricing, new sales, and new customers with virtually no acquisition cost.
Oracle's OpenWorld Happening
September 18, 2019
Q1 in any business is the toughest for generating revenue and Oracle is no exception. In its Q1 earnings call it admitted missing by about $70 million on a $9.2 billion nut: small but consequential. No need to run for the smelling salts though, Oracle has been here before and it's got this. It should be noted that in Q4 any self-respecting salesperson works tirelessly to drain the pipeline.
5 Tips for Making the Secret Sauce of a Sales Rockstar
September 14, 2019
Too often, sales teams and successful reps are shrouded in an air of mystery. Many can't tell you exactly how they do what they do. Nowadays, they do it behind a screen, which limits the potential for apprenticeship, immersive learning and modeling. It offers little data beyond outcomes for managers attempting to dissect what's really working. So, what is the secret sauce of a sales rockstar?
Is Your E-Commerce Platform Ready for the Next Disruption?
September 12, 2019
Disruption drives business failure and success. Most people think technology drives disruption, but technology merely enables disruption -- changing customer needs cause it. This is especially obvious in e-commerce. Amazon's rapid growth and increased customer base got retailers worried. Leaders thought expanding their online presence would bring growth back -- but they were wrong.
New Insightly Marketing Platform Modernizes Legacy CRM
September 10, 2019
Insightly has announced the availability of Insightly Marketing, which integrates marketing, sales and project management into a single platform to support dynamic customer journeys. The company also released the results of the Insightly Marketing Study it conducted last month probing trends and challenges in customer relationship management marketing.
Rethinking the User Interface for Consumer Voice Tech
September 9, 2019
Voice can provide a simple, compelling user experience, but the path to adding voice controls to any product, service or application is complex. As dominant tech players continue to develop voice-enabled interfaces and assistants, product designers, developers and manufacturers will be forced to rethink the user experience. For many future homes, voice control will be the primary user interface.
Big Data's Seismic Effect on the Broadcasting Industry
September 5, 2019
Digital transformation has left hardly any industry unshaken. In broadcasting, it's safe to say that it has transformed completely the way we create, deliver and consume content. Undoubtedly, the most noticeable change lies in the shift toward the OTT format. Traditional TV now plays second fiddle: 69 percent of consumers use some type of streaming service.
How to Choose Shipping Software to Scale Your E-Commerce Business
September 3, 2019
Implementing shipping software can be a big step in scaling your e-commerce business -- providing a way to create shipping labels quickly, to gain access to carrier discounts, and more. With the holidays approaching, now is the time to get smart about your options. Before deciding to buy, it's important to know which features to prioritize. Label printing should be the bare minimum it can do.
Putting CX at the Center of Testing Strategies
August 27, 2019
From e-commerce to banking applications to healthcare systems -- and everything in between -- if it's digital, users expect it to work at every interaction, and on every possible platform and operating system. However, despite the need to provide a digital experience that delights, Gartner research suggests that only 18 percent of companies are delivering their desired customer experience.
Apple, Tesla, IBM: Only One Has Gotten the 'Unique' Model Right
August 26, 2019
I'm struck by the way Apple and Tesla are executing a model very similar to IBM's. While IBM has evolved to put the customer at the center always, Apple and Tesla are nuanced in that respect, much like IBM was in the past. I worked at IBM when it imploded in the early 1990s, so I can speak to what is in Apple and Tesla's future unless they learn the easy way what IBM learned the hard way.
See More Articles in Customer Experience Section >>
How has the pandemic impacted your daily life?
I'm interacting more with family and friends, off and online.
I'm consuming much more news.
I'm escaping through TV shows, movies and books.
I'm spending more time on personal and home projects.
I'm feeling isolated and anxious.
I have less time for work due to distractions.
My work is on the front lines -- I'm overwhelmed.
2020 online shopping habits and retailer strategies