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Denis Pombriant
Oracle Marketing
08/10/20 3:29 PM PT | CRM Buyer | 625 Words

The emergency caused by the novel coronavirus is causing deep structural changes to how we do business. We don't sell or...

Denis Pombriant
Salesforce Sustainability Cloud
08/07/20 4:00 AM PT | CRM Buyer | 850 Words

Salesforce continues to offer new products in an expanding demonstration of its platform's relevance to business and society at large. Lately...

Denis Pombriant
Salesforce Ups Its Marketing Game
07/21/20 4:00 AM PT | CRM Buyer | 808 Words

The pandemic might be changing the way we work, but much of the need for change in our CRM tools predates...

Denis Pombriant
Improving Company Performance
07/13/20 4:00 AM PT | CRM Buyer | 1001 Words

Company performance relies on how well a company is led, how engaged its employees are, and the quality of the technology...

Denis Pombriant
More Autonomous Cloud From Oracle
07/09/20 4:00 AM PT | E-Commerce Times | 746 Words

Moving to the cloud was never going to be seamless or sudden. There was simply too much at stake for most...

Denis Pombriant
The Trail to the Platform
07/01/20 4:30 AM PT | CRM Buyer | 830 Words

Some years ago, Marc Benioff told me he was not interested in developing back office apps that would compete with SAP...

Denis Pombriant
Time to Beef Up Your Algorithms
06/18/20 10:09 AM PT | CRM Buyer | 722 Words

I had a good conversation with a smart guy in Marin County over the weekend about the next normal and one...

Denis Pombriant
CRM's K-Wave
05/26/20 12:37 PM PT | CRM Buyer | 606 Words

These are extraordinary times, in case you haven't noticed. One of my contentions these days is that CRM is penetrating society...

Denis Pombriant and the CRMification of Society
05/20/20 1:05 PM PT | CRM Buyer | 1174 Words

A little while ago I was recording a podcast with an up and coming CRM company focused on banks and credit...

Denis Pombriant
What's Going On With Oracle?
05/14/20 1:09 PM PT | CRM Buyer | 827 Words

Oracle appears to be undergoing a kind of resurgence during the coronavirus crisis. Financial analysts are saying nice things about...

Denis Pombriant
Beginning of a Paradigm
09/04/14 8:40 PM PT | CRM Buyer | 927 Words

I've been following the wearables space with great interest over the last year, from the first steps of products like Fitbit...

Denis Pombriant
Salesforce's Road to China
07/25/19 10:58 AM PT | CRM Buyer | 885 Words

However, China's well-known business practices of ripping off technology companies through technology transfer demands and joint partnerships makes this deal look less like an opportunity and much more like an organized theft of American tech expertise. (Gee, Denis, why don't you...

Denis Pombriant
The Social Utility 2
08/07/18 11:49 AM PT | CRM Buyer | 858 Words

... have been writing a lot about social media becoming a utility -- in my last piece , for example -- and one friend summed up his objections very well: "Nicely written and well argued, Denis. However, the question that popped up...

Denis Pombriant
Customer Experience Guru Joe Pine: Authenticity Is the New Quality
01/09/08 4:00 AM PT | CRM Buyer | 2044 Words

Denis Pombriant: You and your writing partner James Gilmore have been responsible for introducing some important ideas into the business world, like mass customization and the experience economy. How do you come up with ideas like that?

Joe Pine: Basically, we...

Denis Pombriant
'Well, I Am a Systems Guy'
12/15/10 5:00 AM PT | CRM Buyer | 909 Words

Denis Pombriant interviewed by John Taschek at Dreamforce.

Of Clouds and Forces
Nonetheless, if you look at the now eight clouds you are likely to miss -- or underestimate --...

Denis Pombriant
The On-Demand Call Center
08/30/06 4:00 AM PT | CRM Buyer | 1060 Words

Listen to Denis Pombriant (6:30 minutes)
Having the technology and the business model was not enough, however, especially in this market, because once a company made the big call center investment, it had to make the investment work out -- and...

Denis Pombriant
The Sales Web
08/09/06 4:00 AM PT | CRM Buyer | 1088 Words

Listen to Denis Pombriant (5:47 minutes)
In this case, customers have evolved to a point where they have changed the way many markets work. About a hundred years ago, mass markets were created, and fifty years ago, roughly, mass marketing...

Denis Pombriant
Prime Time for PRM
07/26/06 5:00 AM PT | CRM Buyer | 1057 Words

Listen to Denis Pombriant (6:20 minutes)
What's happening? Well, to a degree this is a predictable part of the technology lifecycle. As product categories mature, much of the mystery goes out of them because the consumer becomes acquainted with a...

Denis Pombriant
Microsoft, Oracle Take Different Approaches
07/19/06 5:00 AM PT | CRM Buyer | 953 Words

Listen to Denis Pombriant (5:35 minutes)
That's why I say Microsoft needs to find a way to create some separation between itself and the competition. Unfortunately, though, the R&D that Microsoft is pouring into on-demand CRM will most likely be...

Denis Pombriant, NetSuite Broaden Their Appeal
06/28/06 5:00 AM PT | CRM Buyer | 903 Words

Listen to Denis Pombriant (5:00 minutes)
After all, CompUSA prides itself on having a knowledgeable sales staff capable of intelligently discussing the ins and outs of products with customers. SMBs, the kinds of companies that NetSuite targets, buy other supplies...

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