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Denis Pombriant
Oracle Confronts Lawsuit on Its Path to the Cloud
08/18/18 5:00 AM PT | E-Commerce Times | 1102 Words

The City of Sunrise Firefighters' Pension Fund recently filed a lawsuit alleging that Oracle executives lied about the company's successes in...

Denis Pombriant
Sugar's New Shot Clock
08/16/18 12:26 PM PT | CRM Buyer | 552 Words

SugarCRM has agreed to acquisition by Accel-KKR, a leading technology-focused private equity firm. Although Wednesday's announcement calls the deal "a...

Denis Pombriant
JEDI Mind Games
08/15/18 10:31 AM PT | CRM Buyer | 861 Words

During the same week it was sued by irate investors over progress moving its customer base to the cloud, Oracle protested...

Denis Pombriant
The Social Utility 2
08/07/18 11:49 AM PT | CRM Buyer | 858 Words

... have been writing a lot about social media becoming a utility -- in my last piece , for example -- and one friend summed up his objections very well: "Nicely written and well argued, Denis. However, the question that popped up...

Denis Pombriant
Oracle Releases Second Half of Autonomous DB
08/10/18 11:07 AM PT | CRM Buyer | 653 Words

A lot of people might have thought Oracle's announcement of the autonomous database at last year's OpenWorld and its subsequent release...

Denis Pombriant
Block to Be Salesforce Co-CEO With Benioff
08/08/18 11:03 AM PT | CRM Buyer | 548 Words

There are many interpretations of Salesforce's elevation of Keith Block to serve as co-CEO with Marc Benioff, a decision announced Tuesday....

Denis Pombriant
Wheat and Chaff
07/31/18 11:25 AM PT | CRM Buyer | 1128 Words

The CRM industry spent the better part of a decade building up the social aspect of CRM. Back in about 2004,...

Denis Pombriant
Cloud Transition State
07/24/18 11:23 AM PT | CRM Buyer | 812 Words

A confusing dynamic has been emerging in the software industry, caused by the inexorable shift to the cloud. Even before you...

Richard Adhikari
AI-Driven Marketing Offers High Hopes to B2B Firms
08/08/18 10:36 AM PT | E-Commerce Times | 1159 Words

"There's a strong need in the market for better lead generation," observed Denis Pombriant, principal at Beagle Research Group .

"Rather than relying exclusively on conventional marketing, some vendors are turning to analytics to identify the best potential prospects," he told...

Richard Adhikari
New AI-Driven Strategy Aims to Heat Up B2B Sales
07/26/18 12:28 PM PT | CRM Buyer | 1018 Words

"When CRM came along, we discovered it was actually possible to swamp the sales process with too many mediocre leads," recalled Denis Pombriant, principal at Beagle Research.

"That was all about quantity," he told CRM Buyer. "At last, it seems, there's...

Denis Pombriant
Is Philanthropy Becoming Sexy?
07/20/18 11:17 AM PT | CRM Buyer | 941 Words

The Internet has a long and storied history of democratizing information and influencing social change. It has flattened hierarchies and made...

Denis Pombriant
Did Salesforce Need to Buy Datorama?
07/17/18 11:33 AM PT | CRM Buyer | 617 Words

Salesforce on Monday announced a definitive agreement to acquire the marketing analytics company Datorama. The acquisition will give Marketing Cloud a...

Denis Pombriant
A Trade War in the Cloud?
07/14/18 5:00 AM PT | CRM Buyer | 643 Words

So far, the looming trade war is limited to actions and reactions related to durable things that trade throughout the global...

Denis Pombriant
What I Learned at the Conferences
07/07/18 5:00 AM PT | CRM Buyer | 1132 Words

The close of the second quarter ends the first wave of vendor customer events. Still to come this fall are Salesforce...

Denis Pombriant
Oracle's Nice Numbers
06/30/18 5:00 AM PT | CRM Buyer | 752 Words

Significant Q4 wins and earnings numbers reflect the strength of Oracle's resurgence as a cloud company. At its earnings call earlier...

Denis Pombriant
Oracle's Creative Destruction
06/26/18 11:29 AM PT | CRM Buyer | 775 Words

Although Oracle was one of the last major enterprise software vendors to initiate a move to the cloud, it has embraced...

Denis Pombriant
Salesforce Connects With Marketing
06/21/18 7:00 AM PT | CRM Buyer | 963 Words

A good way to understand what Salesforce articulated at Connections 2018 is to recall the direction it set a few years...

Denis Pombriant
Zuora at a Crossroads
06/18/18 5:00 AM PT | CRM Buyer | 994 Words

Zuora recently held its annual Subscribed user conference in San Francisco. In general, it was a good first outing since the...

Denis Pombriant
Digitization of Paper-Based Processes
06/13/18 11:06 AM PT | CRM Buyer | 787 Words

Decades after computers were supposed to end paper-based business, we're still at it, using documents to send and receive information and...

Denis Pombriant
SAP Discovers CRM
06/06/18 7:00 AM PT | CRM Buyer | 772 Words

"Caught short by Salesforce, SAP targets 'front office' market" is more revealing than SAP might like but the headline on Reuters'...

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