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Denis Pombriant
Newslettering vs. Blogging
04/16/21 4:00 AM PT | CRM Buyer | 785 Words

Newsletters have become popular over the last few years; and especially over the past year during you-know-what when face-to-face meetings were...

Denis Pombriant
Transitioning to Hybrid Commerce
04/09/21 10:14 AM PT | CRM Buyer | 877 Words

I saw a report the other day about the future of commerce that made me smile. It was unambiguously positive of...

Denis Pombriant
CRM's New Normal: It's Complicated
03/29/21 5:00 AM PT | CRM Buyer | 707 Words

As we slowly climb out of the Covid anis horribilis , advocates of the new normal (whatever that is) may wish...

Denis Pombriant
Implementing Iterative ROI
03/22/21 5:00 AM PT | CRM Buyer | 905 Words

Capturing return on investment on new software has never been more important than right now -- and never has it been...

Denis Pombriant
The CRM Systems Training Issue
03/15/21 5:00 AM PT | CRM Buyer | 1252 Words

People frequently ask me what's next in CRM . I have a lot of knowledge because I take a lot of...

Denis Pombriant
Mirror Image Solutions
03/08/21 5:00 AM PT | CRM Buyer | 1550 Words

Zoho might have had it as close to right as possible a couple years ago when they named their flagship product...

Denis Pombriant
Get Your CRM Ready for Some Good News
03/01/21 5:00 AM PT | CRM Buyer | 927 Words

The minor trend I began noticing over the last week or so is budding optimism about the future. COVID-19 cases and...

Denis Pombriant
02/19/21 11:18 AM PT | CRM Buyer | 920 Words

Last week Salesforce made it official, coming back to the office will be a fluid thing -- and why not? The...

Denis Pombriant
Oracle's Reinvention
02/16/21 6:00 AM PT | CRM Buyer | 1177 Words

Oracle's continued strides in the tech space say a lot about perseverance and deep pockets. It was a darling of...

Denis Pombriant
CRM's Pandemic Performance
02/01/21 5:00 AM PT | CRM Buyer | 821 Words

One of the many disappointments we've seen in handling the COVID-19 crisis has been how cloud software companies have been almost...

Denis Pombriant
Misunderstood Loyalty
01/22/21 4:30 AM PT | CRM Buyer | 867 Words

Marketing and loyalty have a lot in common, and not just what you think. Loyalty programs have traditionally been both the...

Denis Pombriant
Beginning of a Paradigm
09/04/14 8:40 PM PT | CRM Buyer | 927 Words

I've been following the wearables space with great interest over the last year, from the first steps of products like Fitbit...

Denis Pombriant
Salesforce's Road to China
07/25/19 10:58 AM PT | CRM Buyer | 885 Words

However, China's well-known business practices of ripping off technology companies through technology transfer demands and joint partnerships makes this deal look less like an opportunity and much more like an organized theft of American tech expertise. (Gee, Denis, why don't you...

Denis Pombriant
The Social Utility 2
08/07/18 11:49 AM PT | CRM Buyer | 858 Words

... have been writing a lot about social media becoming a utility -- in my last piece , for example -- and one friend summed up his objections very well: "Nicely written and well argued, Denis. However, the question that popped up...

Denis Pombriant
Customer Experience Guru Joe Pine: Authenticity Is the New Quality
01/09/08 4:00 AM PT | CRM Buyer | 2044 Words

Denis Pombriant: You and your writing partner James Gilmore have been responsible for introducing some important ideas into the business world, like mass customization and the experience economy. How do you come up with ideas like that?

Joe Pine: Basically, we...

Denis Pombriant
'Well, I Am a Systems Guy'
12/15/10 5:00 AM PT | CRM Buyer | 909 Words

Denis Pombriant interviewed by John Taschek at Dreamforce.

Of Clouds and Forces
Nonetheless, if you look at the now eight clouds you are likely to miss -- or underestimate --...

Denis Pombriant
The On-Demand Call Center
08/30/06 4:00 AM PT | CRM Buyer | 1060 Words

Listen to Denis Pombriant (6:30 minutes)
Having the technology and the business model was not enough, however, especially in this market, because once a company made the big call center investment, it had to make the investment work out -- and...

Denis Pombriant
The Sales Web
08/09/06 4:00 AM PT | CRM Buyer | 1088 Words

Listen to Denis Pombriant (5:47 minutes)
In this case, customers have evolved to a point where they have changed the way many markets work. About a hundred years ago, mass markets were created, and fifty years ago, roughly, mass marketing...

Denis Pombriant
Prime Time for PRM
07/26/06 5:00 AM PT | CRM Buyer | 1057 Words

Listen to Denis Pombriant (6:20 minutes)
What's happening? Well, to a degree this is a predictable part of the technology lifecycle. As product categories mature, much of the mystery goes out of them because the consumer becomes acquainted with a...

Denis Pombriant
Microsoft, Oracle Take Different Approaches
07/19/06 5:00 AM PT | CRM Buyer | 953 Words

Listen to Denis Pombriant (5:35 minutes)
That's why I say Microsoft needs to find a way to create some separation between itself and the competition. Unfortunately, though, the R&D that Microsoft is pouring into on-demand CRM will most likely be...

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