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Chris Maxcer
What's Apple Hiding in B82?
03/01/12 5:00 AM PT | TechNewsWorld | 822 Words

... no secret that Apple will unveil the new iPad 3 at its March 7 event for journalists next week. The coy and vague invitations to the event featured an iPad-looking image, with the words, "We have something you really have to see.

Chris Maxcer
Steve Jobs' Greatest Invention: The Apple Retail Store
04/19/12 5:00 AM PT | TechNewsWorld | 1308 Words

The Apple Retail Store

A New Way to Sell
All the other products, in my mind, are natural inventions. They took a look at crappy alternatives and imagined something much, much better. Even the iPhone. Sure, it bucked the...

Chris Maxcer
Next-Gen Apple TV Release Faces Tricky Timing
06/07/12 5:00 AM PT | TechNewsWorld | 921 Words

Then there's the fabled, mythical, and perhaps magical real Apple TV that Apple is supposedly working on deep inside the catacombs of the company's Cupertino headquarters.

There have been plenty of allusions to such a device, starting well before the Steve...

Chris Maxcer
Where Apple's Boy Genius Went Wrong
08/09/12 5:00 AM PT | TechNewsWorld | 1629 Words

... Apple produced a set of three terrible ads that ran on television for the first part of the Olympics. They featured a cute and likeable Apple Genius boy/man out in public in his Apple Genius blue t-shirt helping hapless individuals. They didn't...

Chris Maxcer
Apple Stores Make Tidy Profits, but They Don't Need To
11/15/12 5:00 AM PT | TechNewsWorld | 919 Words

... the news hits that -- yet again -- Apple retail stores produce far more sales per square foot than any other retailer, including Tiffany's, the piece I most often see missing is the most important: Apple's retail sales success is a side...

Chris Maxcer
Apple Doesn't Do Cheap
01/10/13 5:00 AM PT | TechNewsWorld | 1107 Words

Then dozens of higher-profile publications jumped on the bandwagon with articles and posts exploring the rumor, making it hard to tell if there's real teeth behind this story or just more iGeek love hoping that Apple will take over the world.

...

Chris Maxcer
There's More Behind Apple's Blithe iPad Release Than Meets the Eye
01/31/13 5:00 AM PT | TechNewsWorld | 1149 Words

If you consider the high-profile nature of Apple, the number of products, the competition, as well as the sheer size of the company, it's odd that it puts out just a handful of press releases a year. It's not like Apple is...

Chris Maxcer
The Hot Mess That Is Apple's E-Book Legal Fight
05/16/13 5:00 AM PT | TechNewsWorld | 1649 Words

Justice Department is painting Apple as the "ringmaster" of an ebook price-fixing conspiracy. The news came out in court filings made public earlier this week as the DOJ prepares to do battle with the only member of the so-called conspiracy unwilling to admit...

Chris Maxcer
When Apple Whispers to Devs, Consumers Read Lips
06/06/13 5:00 AM PT | TechNewsWorld | 857 Words

... Apple's Worldwide Developers Conference kicks off next week in San Francisco, it won't just be application developers watching. While the company speaks to business partners and professionals who use core Apple tools every day, the rest of the Apple enthusiast world...

Chris Maxcer
Watch for an Apple Sneak Attack on Living Room Gaming
06/20/13 5:00 AM PT | TechNewsWorld | 1374 Words

... all the cool updates Apple promised to bring the world at its Worldwide Developers Conference -- iOS 7, OS X Mavericks, a new Mac Pro -- the most tantalizing new possibility wasn't described at all: games. Gaming. An Apple-made gaming console. A...

Chris Maxcer
Asleep on the Bench, Apple Gets Out-Innovated
06/27/13 5:00 AM PT | TechNewsWorld | 1000 Words

OK, the Cool and Useful Factor Has Been Established - What's Wrong?
What's wrong with this Leap Motion picture? It's not coming from Apple. While Microsoft is delivering full-body game play with its motion-sensing Kinect system, Apple has nothing.

Chris Maxcer
Apple's Shrewdly Radical iPhone Trade-In Program
09/05/13 5:00 AM PT | TechNewsWorld | 743 Words

... new iPhone trade-in program has the potential to radically amp up Apple's control of its iPhone customer base and even has the potential to change how iPhones are sold. On the surface, it's just a play for customer convenience, a move...

Chris Maxcer
Ahrendts Pick Bodes Well for a Fresh Apple Store Experience
10/17/13 5:00 AM PT | TechNewsWorld | 1162 Words

... never would have imagined that I would jump on the bandwagon for the CEO of a British luxury fashion company, but here I am preparing to gush over Angela Ahrendts, who will be leaving Burberry to take over Apple's retail store...

Chris Maxcer
Prophets of Doom Prod Apple to Reveal Its True Self
11/07/13 5:00 AM PT | TechNewsWorld | 751 Words

... has delivered a delightful mix of products and profits this year, all the while facing skepticism from various analysts and pundits over its strategies, plans and abilities to take over the world -- especially the part with low-end, cheap markets. Apple CEO...

Chris Maxcer
Apple TV: From High Hopes to Has-Been
01/24/14 5:00 AM PT | TechNewsWorld | 945 Words

... it comes to TV, Apple is starting to recede into the dark corners of my mind. Its relevance -- and even potential relevance -- is waning. A fancypants Apple-made big-screen HDTV device that seems to float in the air and function like...

Chris Maxcer
Amazon and Apple's 'Tough Slog' on Madison Avenue
02/21/14 5:00 AM PT | TechNewsWorld | 911 Words

... and Apple just can't seem to catch a break with the advertising elite on Madison Avenue. In fact, advertising sales are a "tough slog" for both companies, mourns a feature in the latest Advertising Age . The problem? Apple and Amazon won't...

Chris Maxcer
Apple Will Light the Wearable Tech Fire
03/21/14 6:11 AM PT | TechNewsWorld | 913 Words

It's the Marketing, First and Foremost
Here's what I see happening in 2014: The Android crowd will continue to release smartwatches and wearable jewelry, making progress, but even with the impressive Moto 360, none of it will hit any sort of true tipping point of mass adoption until Apple ...

Chris Maxcer
Apple's Story: Passion, Patience and Pressure
04/25/14 6:38 AM PT | TechNewsWorld | 1078 Words

... market-changing, life-changing innovation comes from three key elements: passion, patience and pressure. Apple is the poster child for this view of innovation. Especially now. Especially when Apple is simply selling millions of profitable iPhones and MacBooks and iPads, quarter after quarter (after...

Chris Maxcer
Apple May Connect the Smart Home of Your Dreams
05/27/14 3:22 PM PT | TechNewsWorld | 1013 Words

... hottest tech rumor of the week already happened, and it's only Tuesday: Apple is finally breaking into home automation. That's right -- connected lights, thermostats, security systems and home appliances. And the key? the iPhones that already are carried by millions of...

Chris Maxcer
The Real Reason Apple Bought Beats: Addiction
05/30/14 6:49 AM PT | TechNewsWorld | 1352 Words

... get the sense that a good many Apple enthusiasts are confused by its acquisition of Beats Electronics. Sure, many are nodding their heads, saying that Beats is good for Apple and makes total sense. The headphones are selling well. With 250,000 paying...

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digital to-do list for turning customers into fans
How important is the availability of curbside service when you consider a physical store to do your shopping?
Critically Important - I will not shop at an establishment that does not provide curbside service.
Quite Important - During the pandemic I prefer not to go inside a physical location. Still, I will consider a business that does not offer curbside service.
Somewhat Important - I like a curbside option, but itís not part of my decision-making process when I choose where to shop.
Not Important - I do not use curbside pickup. When I go out to shop I want to select everything myself.
Women in Tech
digital to-do list for turning customers into fans
Women in Tech