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Chris Maxcer
What's in an Apple Name?
03/25/15 1:34 PM PT | TechNewsWorld | 1319 Words

... has chosen some iconic names in the past, like the "iPod" and "iMac." Apple even managed to take "iPad" -- which was widely panned for evoking a feminine hygiene product -- and transformed it into the popular lexicon of children and Wall...

Chris Maxcer
Reality Check: Should We Buy an Apple Watch for Its Potential?
04/10/15 12:44 PM PT | TechNewsWorld | 1344 Words

... there are so many Apple-loving fanatics who are hopelessly addicted to their iPhones, the first wave of Apple Watch sales won't give us a reliable indicator as to whether it is a real success... or not so much. Because we're talking about...

Chris Maxcer
The Last Apple Watch Review You'll Ever Need to Read
05/08/15 9:23 AM PT | TechNewsWorld | 2132 Words

... you're thinking about getting an Apple Watch and have been on the fence, this review is for you. Why? The Apple Watch, it turns out, is less about being the perfect smartwatch than it is about being a watch. For the fence...

Chris Maxcer
Will Apple TV Be Busting Out All Over?
05/18/15 3:06 PM PT | TechNewsWorld | 1254 Words

... want to believe that Apple will launch a new Apple TV hardware device in June at its Worldwide Developers Conference -- but holy macaroni, it's been more than three years since Apple introduced the third-generation Apple TV. Of course, Apple made a...

Chris Maxcer
It's Hard to See WWDC Through My Apple TV Tears
06/04/15 3:19 PM PT | TechNewsWorld | 939 Words

Already, realization is dawning that I was right to withhold hope that Apple would reveal a new Apple TV at its WorldWide Developers Conference on Monday. I hate it when pessimism wins.

So what gives? If WWDC isn't set to kick off...

Chris Maxcer
Apple Music Steals WWDC's Scattershot Show
06/09/15 5:00 AM PT | TechNewsWorld | 1691 Words

... cap off Monday's wide-ranging keynote at Apple's Worldwide Developers Conference in San Francisco, Apple CEO Tim Cook introduced a three-pronged music initiative. "Music is such an important part of our lives and our culture," Cook said, showing off Apple's famous "one...

Chris Maxcer
The Key to Apple Watch Success: Getting Enough Right the First Time
07/28/15 5:00 AM PT | TechNewsWorld | 1966 Words

There are some great gems, like "Apple Watch is a FLOP: Sales of the gadget have fallen by 90 percent since April, report claims" or "Analyst: Apple Watch selling worse than thought." Trouble is, the reports and estimates were based on a tiny...

Chris Maxcer
Come September, Apple TV Will Outshine the iPhone
08/29/15 6:00 AM PT | TechNewsWorld | 1300 Words

... Apple's September event... Apple's annual September media event is an oxymoron -- it's become almost entirely predictable. One year it introduces a major new iPhone redesign and the next it offers incremental iPhone improvements. And make no mistake about it, despite...

Chris Maxcer
New Apple TV Goes All-In for Apps
09/09/15 3:37 PM PT | TechNewsWorld | 1788 Words

... on Wednesday held a mammoth two-hour event to introduce a long-awaited new Apple TV set-top box, a 12.9-inch iPad Pro, and the expected iPhone 6s and iPhone 6s Plus. Further, Apple announced new Apple Watch colors and bands, and a special collaboration...

Chris Maxcer
Apple Car Talk Starts Making Sense
09/23/15 11:13 AM PT | TechNewsWorld | 1056 Words

... Apple car rumor gained some legs this week with a Wall Street Journal report that brings some interesting new insight. Though a bit shy on verifiable details -- it cites unnamed people familiar with Apple's plans and vaguely refers to people inside...

Chris Maxcer
Is Apple TV a Worthy Upgrade? Sort Of
11/03/15 12:33 PM PT | TechNewsWorld | 1982 Words

... Apple TV fans, the new Apple TV is the long-awaited upgrade we've been pining for, and while it's a welcome addition to my living room, I'm only half as impressed as I thought I would be. After spending some quality time --...

Chris Maxcer
27 Highly Desirable Gifts for Apple-Loving Fanatics - and 1 to Skip
12/10/15 5:00 AM PT | TechNewsWorld | 2020 Words

... are, you know an Apple fanatic -- someone whose iPhone, Mac or iPad is a prized possession. If you don't know a true fanatic, you probably know a fan -- or barring that, someone who might appreciate an Apple-made gift this holiday...

Chris Maxcer
10 Things on an Apple Fan's 2016 Wish List
12/22/15 10:22 AM PT | TechNewsWorld | 1284 Words

I'm not talking about a new Apple car or even any special new product category. As it turns out, I just want some simple things to work better. I'd like to see some refinements, really, small shifts in priority from Apple's various...

Shahla Hebets
5 Important Lessons Brands Can Learn From Apple
10/15/19 11:05 AM PT | CRM Buyer | 1476 Words

It struck me then that Apple knew me better than I knew myself. I marveled at the sleek, clean design and beauty that the company wisely brought to what once felt like the most mundane of devices. My old laptop wasn't pretty, after...

Chris Maxcer
Something Shiny Might Be Hiding Behind Apple's iCloud
06/02/11 5:00 AM PT | TechNewsWorld | 1520 Words

... company can create an awesome tablet (iPad 2), wickedly thin notebooks (MacBook Air), a HDTV set-top box (Apple TV), a leading smartphone (iPhone), a music-movie-game-email-social-everything device (iPod touch), and deliver the operating systems to run them (Mac OS X and iOS) ... and move acres of dirt around to build a massive data center that might have the capability to deliver a leap forward in cloud computing that ties all of these things together? The answer is Apple ...

Chris Maxcer
What Happens When Apple's Rules Stop Making Sense
08/11/11 5:00 AM PT | TechNewsWorld | 1300 Words

... some businesses, Apple's App Store rules just don't make business sense. In fact, in some situations, some businesses that play by Apple's rules can delight their customers and yet end up losing more money than before they even entered the App...

Chris Maxcer
The Pet Peeves of a Longtime Apple Fan
09/22/11 5:00 AM PT | TechNewsWorld | 1992 Words

... Apple flirts with being Wall Street's most valuable company, it's clear that the organization has been doing something right -- actually, a helluva lot of things right. And not only right, but far better than the competition. Consider its product lines, which...

Chris Maxcer
How Apple Can Clean Up in the Living Room
10/27/11 5:00 AM PT | TechNewsWorld | 1265 Words

... the super-duper Apple-focused analyst Gene Munster at Piper Jaffray , I've long believed that Apple has been planning to create a new television set. Apple's largest iMac and the Apple Thunderbolt Display already boast a wicked-sharp 27-inch screen. With a current Apple...

Chris Maxcer
Apple's Poorly Picked Battle
11/03/11 5:00 AM PT | TechNewsWorld | 1114 Words

... Apple and Samsung have been beating on each other over looks and patent issues -- lawsuits in which one company claims the other is copying its design in one way or another -- a small Spanish tablet maker, Nuevas Tecnologias y Energias...

Chris Maxcer
China and Labor: Apple's Not the Only Problem, But Is It the Only Solution?
02/09/12 5:00 AM PT | TechNewsWorld | 1774 Words

The article gets off to a lazy start with its headline, "Apple manufacturing plant workers complain of long hours, militant culture." This sounds a lot like working for Apple in the United States. Or Oracle . Or Microsoft . Pick any tech giant...

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digital to-do list for turning customers into fans
How important is the availability of curbside service when you consider a physical store to do your shopping?
Critically Important - I will not shop at an establishment that does not provide curbside service.
Quite Important - During the pandemic I prefer not to go inside a physical location. Still, I will consider a business that does not offer curbside service.
Somewhat Important - I like a curbside option, but itís not part of my decision-making process when I choose where to shop.
Not Important - I do not use curbside pickup. When I go out to shop I want to select everything myself.
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digital to-do list for turning customers into fans
Women in Tech