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Denis Pombriant
Revisiting Show Season
11/14/17 2:58 PM PT | CRM Buyer | 848 Words

Show season changes the CRM market; it always does. One day you're in the vanilla application software space, and a week...

Denis Pombriant
Dreamforce Pivot
11/09/17 11:05 AM PT | CRM Buyer | 879 Words

Dreamforce 2017 is in full swing this week in San Francisco, which means that Salesforce is changing, shedding a skin to...

Denis Pombriant
Oil Patch CRM
10/31/17 6:00 AM PT | CRM Buyer | 753 Words

A recent New York Times story about a conference held in Riyadh, Saudi Arabia, chilled me to the bone. The headline...

Richard Adhikari
With Gamification, CRM Is a Brand New Ball Game
10/27/17 5:00 AM PT | CRM Buyer | 803 Words

Prepare to Lather, Rinse and Repeat
"To gamify a process you must understand all possible outputs, not just the ones that are most desirable," noted Denis Pombriant, principal at Beagle Research.

"It takes more than one iteration to get...

Denis Pombriant
Counting Down to ASC 606
10/19/17 4:54 PM PT | CRM Buyer | 922 Words

There will be little New Year's Eve celebrating but perhaps a lot of morning-after hangovers for U.S. businesses that haven't begun...

Denis Pombriant
Salesforce's IoT Strategy
10/16/17 2:33 PM PT | CRM Buyer | 519 Words

Salesforce is a large and well-disciplined development company. It's pretty good at marketing too. It continues to innovate in all product...

Denis Pombriant
Salesforce Gets Granular
10/11/17 12:43 PM PT | CRM Buyer | 430 Words

If you need an example of digital disruption, you can't do better than the retail banking industry. A byzantine collection of...

Denis Pombriant
OpenWorld 2017
10/10/17 3:18 PM PT | CRM Buyer | 854 Words

I spent last week at Oracle's customer event, OpenWorld 2017, in San Francisco. When I wasn't drinking from an information fire...

Denis Pombriant
Show Season
10/04/17 11:21 AM PT | CRM Buyer | 823 Words

Autumn officially kicked off about a week ago -- not with some celestial convergence but with show season, with companies like...

Denis Pombriant
Digital Hub Returns
09/28/17 3:20 PM PT | CRM Buyer | 647 Words

Digital Hub is not a new idea. It's been percolating for a few years, and its roots can be traced to...

Denis Pombriant
Einstein Tries Sales Forecasting
09/25/17 1:20 PM PT | CRM Buyer | 599 Words

When Salesforce unveiled sales forecasting with its artificial intelligence tool, Einstein, my immediate reaction was that it should have tried something...

Denis Pombriant
Finally Oracle
09/20/17 2:59 PM PT | CRM Buyer | 797 Words

Oracle showed some very good numbers in its latest earnings announcement. As it begins its second year of aggressive cloud...

Denis Pombriant
The Vision Thing
09/15/17 5:00 AM PT | CRM Buyer | 771 Words

Salesforce earlier this year introduced its Einstein Vision capability, an idea with a lot of promise but not a great deal...

Denis Pombriant
Oracle's Numbers
09/11/17 4:01 PM PT | CRM Buyer | 450 Words

Oracle will announce its Q1 revenue and profit numbers after the markets close on Wednesday. There's more than a little...

Denis Pombriant
6 Reasons You Need CPQ
09/06/17 3:15 PM PT | CRM Buyer | 705 Words

Many businesses still don't use configure, price, quote software in their routine sales processes. Maybe they don't need it, but for...

Denis Pombriant
Ten Billion
08/29/17 2:46 PM PT | CRM Buyer | 898 Words

Salesforce announced the partial attainment of one of its long-range goals in its second-quarter earnings announcement last week: It eclipsed its...

Denis Pombriant
Beginning of a Paradigm
09/04/14 8:40 PM PT | CRM Buyer | 927 Words

I've been following the wearables space with great interest over the last year, from the first steps of products like Fitbit...

Denis Pombriant
Customer Experience Guru Joe Pine: Authenticity Is the New Quality
01/09/08 4:00 AM PT | CRM Buyer | 2044 Words

Denis Pombriant: You and your writing partner James Gilmore have been responsible for introducing some important ideas into the business world, like mass customization and the experience economy. How do you come up with ideas like that?

Joe Pine: Basically, we...

Denis Pombriant
'Well, I Am a Systems Guy'
12/15/10 5:00 AM PT | CRM Buyer | 909 Words

Denis Pombriant interviewed by John Taschek at Dreamforce.

Of Clouds and Forces
Nonetheless, if you look at the now eight clouds you are likely to miss -- or underestimate --...

Denis Pombriant
The On-Demand Call Center
08/30/06 4:00 AM PT | CRM Buyer | 1060 Words

Listen to Denis Pombriant (6:30 minutes)
Having the technology and the business model was not enough, however, especially in this market, because once a company made the big call center investment, it had to make the investment work out -- and...

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