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Salesforce Commerce Solution Guide
Thursday - January 10, 2019
top crm blogs 2018 11 through 20
After several years of instability on this list, 2018 saw things settle down a bit. In past years, blogs would make the list for a flurry of great posts one year, then fizzle the next. Sometimes, bloggers would change careers and their CRM content would dry up. Once in a while, a great blogger would get hired by a major vendor and see his or her output bent to fit the corporate line. [More...]

Wednesday - January 9, 2019
failure to come to grips with social media's problems could be disastrous for crm
Disruptive innovations are only disruptive for as long as it takes competition to develop and thus create a market. Worse, for the disruptor, the niche it created can spawn other niches. Social networking provides a vivid example. First, there were networking sites that could help you find a job or a sales lead. Then there were social sites whose purpose was simply, well, networking. [More...]

Saturday - January 5, 2019
offline and online retailers can best engage omnichannel customers by joining forces
Online and offline shopping businesses have to work together to improve customer engagement and retention. Although some brick-and-mortar stores are suffering revenue loss to online retailers, there is still an important space for them in the shopping experience. By joining forces, brick-and-mortar and online stores can meet the emerging needs of today's customers. [More...]

Thursday - January 3, 2019
the crm industry will consolidate further in 2019
I've been writing a forecast column every year at least since W was president. Nothing's wrong with that, lots of people do. However, I often find that my forecast is more of a wish list than a true prognostication, so this time I'll dispense with the fiction of analytical rigor and just say what I think needs to happen. First, the industry is consolidating. The big and successful companies are competing on a different plane than the smaller ones. [More...]

Wednesday - December 19, 2018
oracle's latest earnings show its cloud strategy has been paying off
Oracle narrowly missed its number last quarter, so it was good to see the company come roaring back -- it made a lot of money. More importantly, many analysts have conceded that Oracle has reached a point in its infrastructure deployment where it can mount a serious challenge to other providers and supply the needed cloud services for its ERP and cloud database businesses. [More...]

Thursday - December 13, 2018
with ascend wix is shifting its focus from content to crm
Wix has launched Ascend, a CRM suite consisting of 20 products, including tools for site promotion, cross-channel customer interaction management, intuitive search engine optimization, content creation for social media channels, lead capture, and the ability to respond to queries automatically. Its chat-centric interface allows real-time interactions with customers. [More...]

Tuesday - December 11, 2018
automated systems must continue to evolve after deployment to provide value
You can roughly chart a product's lifecycle based on how it is sold, and this may be having a profound effect on CRM. In general, product categories start with disruptions but commoditize over time, and because of this, the economy needs to be refreshed with new disruptions to drive it. Disruption dominates the early phases of category growth, and the best use case is not always apparent. [More...]

Thursday - December 6, 2018
Salesforce has announced the addition of IoT Insights to Field Service Lightning. The new tool permits signals from IoT devices to show up directly on Salesforce Service Cloud and Field Service Lightning mobile app consoles, alongside CRM data. Service organizations can draw on those IoT signals to anticipate and diagnose issues remotely, determine the source of the problem. [More...]

Wednesday - December 5, 2018
vendors that offer vertical crm must be willing to pivot in order to stand out in the marketplace
The hoopla over vertical market or industry CRM might be eclipsing a similar move that does the same kind of thing but with less fanfare. In the end, we might be discussing two iterations and just a difference of degree. The proliferation of CRM development platforms by companies like Microsoft, Oracle, and especially Salesforce, is changing how we regard core functionality. [More...]

Thursday - November 29, 2018
salesforce may be preparing for the day when software will become a utility
My only question about Salesforce's recent revenue announcement is why the company described the vast majority of its nonprofessional services revenues as "subscription and support." Proserv revenues were appropriately small, at $224 million, while subscription and support was $3.17 billion, or 26 percent more than the same quarter a year earlier. Nice going, by the way. [More...]

Wednesday - November 28, 2018
businesses need to develop products and services based on customer expectations and needs
From technology innovation to the workplace, the business landscape has been evolving rapidly, and companies now are tasked with adapting to fast change in a world of digital transformation. There is one element that will remain a constant requirement for success: meeting the needs of customers and delivering a quality experience. Nurturing customer relationships is vital for a company's success. [More...]

Tuesday - November 20, 2018
the right internal governance processes and structure can improve the customer journey and experience
Today's customer feedback world is extremely complex with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have been finding it increasingly difficult to capture the full 360-degree view of the customer to drive true change within an organization. While it's clear that problems exist, what's less straightforward is why. [More...]

Thursday - November 15, 2018
the purpose of chatbots is to improve customer engagement and they seem to be succeeding at that
How do they really know? That's the question that immediately comes to mind in reviewing the top-level data from Voxpro's recent survey of customers and their relationship with chatbots. The data show that 68 percent of consumers haven't used chatbots to contact a brand. About 1,000 people answered the survey. How reliable is that number, though? I'm not disrespecting Voxpro -- just the opposite. [More...]

Wednesday - November 14, 2018
4 marketing tips to offer a great customer experience
I don't have to tell you how difficult it is to find and attract customers online. With millions and millions of businesses all vying for attention, the Internet has quickly turned into a very crowded place. But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top. [More...]

Wednesday - November 7, 2018
analyzing the right customer data can help reveal market trends and bolster sales efforts
The conventional sales funnel exceeded its usefulness a long time ago, roughly when the Internet gave us the ability to gather information about vendors, products and services. Without the necessity of contacting a salesperson, individuals and businesses could eliminate the middleman in the information exchange. The result was sales cycle compression and more emphasis on getting a good deal. [More...]

Tuesday - October 30, 2018
voice may be the hot customer engagement interface in the coming year
Until fairly recently, industry pundits had all but written off voice as a customer engagement channel. Considering there were more than 100 billion inbound calls via mobile devices alone in 2018, the past year has proven them wrong. There has been an incredible resurgence of voice as the new UI of choice, and it remains the chief channel for complex customer inquiries and interactions. [More...]

Friday - October 19, 2018
there's a lot of life in the crm market but much of the opportunity is with late adopters
For the last 20 years, CRM has occupied a preeminent niche in enterprise software. It has been the hip, up-and-coming solution in the front office, brimming with innovation and new approaches to some difficult problems. CRM applied basic database technology to a business' chaotic collection of customer data, streamlining business practices and boosting productivity in sales and service. [More...]

Wednesday - October 17, 2018
oracle likely will show off its progress making cloud inroads at its upcoming openworld event
As of this writing, I haven't been prebriefed on what Oracle will be announcing at OpenWorld regarding CRM -- or as it refers to it, "CX" -- so this is a good time to express my own opinions. Oracle's direction in the last few years increasingly has been toward cloud computing and the autonomous database, and each has several flavors or divisions. The company has three levels of cloud. [More...]

Tuesday - October 16, 2018
engaged employees deliver the best customer experiences
"Customer experience" is the great watchword of 2018 -- and it was a great watchword in 2017 and 2016, too. Eighty-five percent of executives said that CX was important to their companies' strategic priorities, in an Accenture survey. Sixty-two percent of companies viewed CX delivered by contact centers as a competitive differentiator, Deloitte found. [More...]

Thursday - October 4, 2018
crm industry evolving to oligopoly including microsoft oracle sap salesforce sugar zoho
As markets mature, they trend toward oligopoly or even outright monopoly. There isn't much difference, because an oligopoly has several members instead of just one. Examples include electric power generation, an oligopoly made up of vertically integrated monopolies in most areas, and the airline industry -- an oligopoly made up of many airlines that may have monopolies in regional hubs. [More...]

Salesforce Commerce Solution Guide
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