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CRMBuyer.com
Monday - April 27, 2020
flexibility scalability upgradability and ease of deployment are key to crm integration success
The enterprise IT environment is complex. Many systems, technologies and practices developed at various times coexist in the same world. With expectations for technological advancements at their peak, we're tasked with enabling these systems to work together harmoniously to support the continuous sharing of information. Systems and data must connect as if all information were native to each. [More...]

Wednesday - April 22, 2020
salesforce technology may be ideally suited for the contact tracing challenge
Contact tracing is a big job, like trying to drain an ocean with a teaspoon. It involves finding people who have been exposed to the coronavirus and testing them to determine if they are infected or are carriers. Public health officials then can take necessary steps to prevent the virus' spread. It's a perfect fit for CRM, and Salesforce's core technology is coming to the forefront. [More...]

Wednesday - April 15, 2020
without support for the us postal service e-commerce businesses and customers could suffer
The U.S. Postal Service recently has been battered by a decline in the number of packages it delivers, partly caused by the coronavirus situation. It reportedly is losing $2 billion each month and will be "illiquid" by Sept. 30. The USPS is chartered to do the hard and often unprofitable work no one else wants to do, but the White House has rejected talk of a bailout for the service. [More...]

Wednesday - April 8, 2020
digital transformation agent empowerment can deliver optimal customer experience
Customer experience as a boardroom topic is more relevant than ever. Enterprises are investing significant digital transformation budgets and commissioning large projects to elevate CX. Yet more than 70 percent of digital transformation projects fail to move the needle at scale. One topic that has a substantial impact on CX is the transformation of customer service operations using digital tools. [More...]

Saturday - April 4, 2020
salesforce and zoho are among the companies offering free services to businesses during pandemic
Adobe just announced what it calls the first digital economy index. It seems like it's modeled after other indices usually kept by the federal government to measure economic output and consumption. The Adobe index captures only consumer consumption behavior though. Some of its insights include new shopping behavior, such as which products have become hot items or decreased in popularity over time. [More...]

Saturday - March 28, 2020
the sudden shift of employees to working remotely presents an opportunity for tech innovation
These days are either the most trying time for encouraging employee engagement or the best we could expect. With so many people working remotely, many businesses need extra ways to communicate with the rank and file, and this might present a prime opportunity to try new things. We make a big deal of engaging the customer, and in most CRM circles engagement outranks simple customer experience. [More...]

Wednesday - March 25, 2020
zoho is offering free services to help businesses transition to remote workforces
Edge conditions and the change they drive are fascinating. Some people use the word "margin" because it's at the margin that things change. A situation exists more or less in equilibrium with the rest of its environment until in one way or another the stresses become so great that change happens. We have lots of metaphors, like "tipping point" and "the straw that broke the camel's back." [More...]

Saturday - March 21, 2020
embed predictive analytics into the crm workflow to improve customer retention
Customer attrition and churn are not new problems. Anyone who has spent time in the sales world has heard statistics around the cost of acquiring a new customer. It can be five to 25 times more expensive to acquire a new customer than to retain an existing one. Improving customer retention by just 5 percent can increase profits by 25-95 percent, depending on your industry and company size. [More...]

Thursday - March 19, 2020
tools of technology will help get us through the coronavirus crisis
Life goes on, though I keep thinking about the coronavirus and its impact on business, which is substantial. I am wondering if it's time to count our blessings even as we remain vigilant. At this point the number of active cases in the U.S. is still small, relative to the population, though the bug has an annoying ability to do math in the form of exponential spread. [More...]

Wednesday - March 18, 2020
improve profitability with intelligent crm for millennial customers
Does your customer relationship management strategy have what it takes to reach Generation Y? It's estimated that by 2021, an additional $394 billion in revenue could be gained from artificial intelligence adoption in CRM activities in the U.S. As companies grow and technology evolves at a faster-than-ever pace, collecting, storing and providing data is becoming a bigger and bigger task. [More...]

Saturday - March 14, 2020
evaluating your crm for a possible switch ultimately could contribute to long term sales success
In today's evolving business environment, every operational decision is critical -- and that includes best practices for managing the customer journey. The CRM platform is an integral part of the process. In fact, 91 percent of companies with more than 11 employees use a CRM system. Because of the time it saves and the structure CRM delivers, it can seem daunting for businesses to make a switch. [More...]

Wednesday - March 11, 2020
powerpoint is a useful sales tool when combined with an innovative presentation strategy
People have been giving presentations for thousands of years, from Moses with his stone tablets to Elon Musk revealing his grand plans to colonize Mars. While the elements of a great pitchman generally have remained the same over the past 5,000 years -- conviction, charisma, credibility -- today's successful presenters do more than just get in front of an audience and talk. [More...]

Tuesday - March 10, 2020
podcasting can mitigate event cancellations and may improve customer engagement in the long term
Several conferences I was scheduled to attend have been canceled in the past week. All of the sponsors cited an abundance of caution in the face of the unknown consequences of coronavirus transmission and outright COVID-19 pneumonia. That's all to the good, but we need to get business done even in the face of the virus, because business has to propel itself forward or individual companies wither. [More...]

Saturday - March 7, 2020
one lasting effect of the coronavirus outbreak could be greatly increased use of podcasts and videocasts
The coronavirus scare is working its way through the economy -- even affecting CRM. At this point some vendors are canceling events rather than taking the risk of having thousands of customers, press and analysts descend on a city, swap microbes through the air for a few days, then go home and likely further spread the microbes, some of which could be the virus. [More...]

Thursday - March 5, 2020
salesforce appears to be emulating the best fast food franchise model
Franchising is a tried-and-true business model with numerous permutations that benefit all participating parties. For the vendor it's a great model for expanding without all of the downside risk associated with building a business, like finding all the financing and hiring people. The franchisor generally sells licenses to willing partners who agree to uphold the standards of the brand. [More...]

Women in Tech
Should colleges and universities charge the same tuition for online classes that were originally offered for in-person attendance?
Yes - Lower tuition is unjustified because schools are forced to change format to safeguard against the pandemic.
Yes - Online courses provide the same quality of education and credits toward degrees as in-person classes.
Yes - Professors must still be paid, campuses maintained, and new expenses are incurred with a change to online format.
No - Students who agreed to tuition for an on-campus experience should pay less for online courses.
No - Online courses do not provide the same quality of education as learning in the classroom.
No - Students and families have lost income as a result of the pandemic, and many universities have wealthy endowments to subsidize losses.
Women in Tech