Search

Results 61-80 of 360 for Vivian Wagner.

The New Era of E-Commerce Personalization

A personalized shopping experience gives e-commerce sites an edge, and businesses have been seeking new ways to make their customers feel welcome. "Every business should make their customers feel like they are the most important customer in the world," said Rob Maille, head of strategy and customer ...

Getting Chatty With Chatbots

Chatbots have become an important part of the e-commerce shopping experience. They answer questions, provide information, and help customers along in their buying journey. Though they may never replace human beings entirely, they are central to many e-commerce-related interactions. "Chat apps are ef...

The Rise of Headless Commerce

"Headless commerce" has become an e-commerce buzzword lately, but how can brands use it to their advantage? "In its most basic terms, 'headless commerce' refers to the decoupling of a website's presentation layer -- the front end -- from its commerce and business logic/function layer -- the back end...

The Power of Influencer Marketing

Influencer marketing is one of the fastest-growing ways to get a message out there. It uses the popularity of people who have many followers and a wide reach, to market products and sway opinions. It's very much a marketing strategy for the social media age. "Influencer marketing is one of the faste...

Boosting E-Commerce Sales Through Storytelling

Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked S...

Learning Online: Getting Down to Business

Online learning platforms have made it easier than ever to offer workshops, courses and educational content of all kinds. In addition to the growth of online learning in traditional educational spheres, there's been growth in the business world. Companies increasingly have been using online learning...

Peddling Analog Tools in a Digital World

From fountain pens and high-end pencils to unique paper notebooks, analog writing tools have legions of fans, even though we're living in a primarily digital world. It's precisely the physicality of analog tools that makes them appealing to many people immersed in a digital reality. They're groundin...

Wading Into the E-Book Publishing Waters

Writing and publishing an e-book can be a great way to develop your brand, reach a broad audience, and potentially increase sales of your products or services. "Publishing an e-book is part of building and promoting your brand as an authority and thought leader," said Liz Mays, director of sales and...

Marketing Mindfulness: A New Age of Digital Consciousness

In this era of stress and anxiety, being able to slow down, breathe, and focus on the moment at hand are key skills for surviving and being successful. Mindfulness has become a vital commodity, and those who can coach others to live more mindfully are in particularly high demand. An industry has gro...

What Is Your Company’s Story?

Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. "It's important for brands to tell their story because the story is what actually resonates with humans," said Nathan Young, storyte...

With Gamification, Everyone Wins

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike -- using an activity that has appealed to humankind since its beginnings. "Humans have been playing games for thousands of years. Some ...

The New Brick-and-Mortar: Shopping’s Blended Future

With the advent of digital technologies and the radical growth of online shopping, it might seem that brick-and-mortar stores are on the way out, but that's not so. Physical stores are likely to remain far into the foreseeable future. However, the nature of those stores will be fundamentally transfo...

EXCLUSIVE INTERVIEW

Nimble CEO Jon Ferrara: The Beauty of the CRM Beast

"The reality of relationships is that people buy from people they like, know and trust," said Nimble CEO Jon Ferrara. "In the old days, before we ever engaged in selling, we made a connection by looking at books, things on the shelves, that kind of thing. Today, we're doing that more and more electr...

WOMEN IN TECH

UberMedia CEO Gladys Kong: Success Is Data-Driven

"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to un...

5 Steps to a Riveting Company Story

Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. "It's important for brands to tell their story because the story is what actually resonates with humans," said Nathan Young, storyte...

EXCLUSIVE INTERVIEW

Optymyze SVP Arturo Bentin: Give Your Salespeople Options

If you want to boost sales performance, "there are a few things to think about," said Optymyze SVP Arturo Bentin. "One is, what behaviors are you trying to drive? When you're talking about sales performance, you're talking about a lot of things. You need to think about the metrics and the tools you ...

WOMEN IN TECH

Farsight Security COO Alexa Raad: ‘Be Your Own Champion’

"If you think about Internet threats like phishing and botnets and malware -- all of those start with a DNS -- a domain name system. And so every kind of nefarious act leaves footprints and fingerprints in the DNS. That's something that cannot be faked," said Farsight Security COO Alexa Raad. For ex...

5 Practical Tips for Crowdfunding Success

Looking to raise capital, launch a product, and grow your business? Crowdfunding could be the answer. "Crowdfunding is more than just the money," remarked Justin Giddings, CEO of The Kickstarter Guy. "In some ways, it is the perfect laboratory to explore and develop the market viability of your proj...

WOMEN IN TECH

Televerde’s Michelle Cirocco: Tech Enables Trust

"Everybody's using technologies like artificial intelligence, predictive analytics, marketing automation tools, search engine marketing and lead analytics tools," said Michelle Cirocco, head of global marketing for Televerde. "We're using all these tools and technologies to identify who we should co...

Gamification and E-Commerce: Play Your Way to Success

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike -- using an activity that has appealed to humankind since its beginnings. "Humans have been playing games for thousands of years. Some ...

Which review ratings influence your decision to purchase a product or service?
- select any that apply -
Loading ... Loading ...

CRM Buyer Channels