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Results 61-80 of 1011 for Erika Morphy.

Salesforce Tries On Wearable Tech for Size

Salesforce.com is moving aggressively to carve out its own place in a hot emerging technology niche: wearable computing. With its new initiative, Salesforce Wear, it appears to be following its usual MO of co-opting technology in the consumer world and repositioning it for the enterprise. However, u...

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New Treehouse Tools Gauge Marketing Campaign Success

TreeHouse Interactive has rolled out an enhanced version of its Marketing View application, infusing it with advanced reporting and analytics features and a spruced-upped user interface. The point of the upgrades, said Erich Flynn, CEO of TreeHouse Interactive, was to provide and display all the nec...

OPINION

Why Mobile Providers Will Have to Give a Little on Privacy

Apple has tossed out some hints that its App Store may soon accept apps that handle digital currencies such as bitcoin. The reasons for its reversal are myriad: The appeal of bitcoins is such that it can't afford to ignore digital currencies anymore; Apple wants to get ahead of this wave and really,...

Microsoft Dynamics Steps Out of Shadows

Microsoft on Monday announced global availability of the latest feature set in Microsoft Dynamics CRM, which was introduced earlier this year. It offers new marketing functionality, enhanced customer service features, a Unified Service Desk for call centers, and additional social listening features....

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SAP Seeds the Cloud With Industry-Specific CRM Applications

SAP has updated its cloud-based CRM portfolio with the rollout last week of three industry-specific applications. These applications, designed for the insurance, utilities and retail sectors, are the first cloud-based verticals for CRM, aside from a broader-based application with functionality tailo...

OPINION

Salesforce, MS Deal Could Put Mobile CRM on Steroids

Now "anyone can run their business from their phone," Salesforce.com recently promised when it announced its Salesforce1 Mobile App. Many company announcements tend to overpromise, and Salesforce has a tendency to be particularly exuberant, so I took it with the customary grain of salt. My skepticis...

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Salesforce1 Mobile App Drives Internet of Customers

Salesforce.com has announced that its Salesforce1 Mobile App will be generally available in the company's summer release. The app will be accompanied by an enterprise ecosystem consisting of some 65 partner apps, a new connector for SAP, and a slew of new features around sales, service and marketing...

OPINION

Look Who’s Pushing Retailers to Go Omnichannel

Only the truly dedicated shopper realizes this -- and of course, anyone who follows the retail industry (I happen to fall in both categories) -- but most shopping centers in the United States are owned by just a handful of companies, called "real estate investment trusts," or REITs, if they are publ...

FirstRain Mobile Showers Sales Reps With Data

FirstRain has released its third iteration of the mobile version of its personal business analytics app, enhancing it with social sharing functionality and building in a new contextual layer that gives users more information about the data they receive. FirstRain also debuted a version for Windows...

On-Premises Banks Stick It to Walmart Customers

Walmart customers who use the banking services provided inside the chain's stores are among the highest payers of fees -- especially overdraft fees -- in the U.S., an analysis of federal filings concluded. The five banks with the most Walmart branches reportedly ranked among the top 10 U.S. banks in...

Report: CRM Is Going Strong

CRM software had a good year in 2013 with the category totaling $20.4 billion, a 13.7 percent increase from $18 billion the previous year, according to a report released this week by Gartner. Furthermore, the next few years are likely to be just as positive, if not more, the firm predicted. "CRM wil...

OPINION

Mobile CRM May Widen the Big Data/Privacy Divide

The White House last week added to the ongoing national discussion about online privacy and tracking with the release of a review counselor John Podesta conducted on Big Data and privacy issues. Among other things, privacy advocates hope the findings will spotlight the role of mobile in the gatherin...

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OnSip Invites Customers to Push Its Buttons

Amazon's Mayday button has intrigued CRM industry users as well as consumers. Introduced about a year ago, Mayday is a button customers can press on their mobile devices to get service or tech help. Salesforce.com last month debuted its version of Mayday. Now other tech providers are introducing var...

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New Salesforce Tool Lets Customers Send an SOS

Salesforce.com last week launched Salesforce1 Service Cloud SOS, a tool that allows companies to offer service via a mobile app. It consists of a button embedded in an app's interface, and as the name "SOS" suggests, it is meant for customers to press when they need help or assistance. Then, dependi...

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inContact Rolls Out Feature-Rich Cloud Call Center Update

inContact has released its first cloud contact center software update for the year. Version 14.1 contains a new two-way SMS channel, more refined automated call-routing, deeper integration with Salesforce.com and Oracle, and new APIs that give enterprise users the ability to customize their own appl...

Michaels Crafts Artless Response to Customer Data Breach

Another retailer security breach, another national conversation about how these now regular occurrences need to stop. In the Michaels case, though, some of the talk touched on what by now should be remedial public relations. When you screw up and it affects your clients, apologize -- profusely and w...

OPINION

Don’t Overlook the Mobile Searcher

The mobile browser is not dead, exactly, but if it were an animal it might be on the endangered species list. Mobile users are spending more time using mobile apps and less and less time surfing the Web from their mobile devices, based on recent statistics from Flurry. Apps took up 86 percent of the...

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SugarCRM Refines Customer Analytics for Sales

When SugarCRM debuts version 7.2 in the coming weeks, users already will have had a taste of one of its main themes: tighter integration around productivity tools aimed at better understanding a customer base. That is because SugarCRM has previewed two such integrations over the past month -- one wi...

Mobile, Local Ad Spend Zooms Down Runway

After years of surprising the industry with its middling adoption, it appears that location-based mobile advertising is poised to come into its own. U.S. mobile local advertising revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey. Mobile local ad revenues...

Which Screen Comes Second Now?

Which came first, the mobile device or the television? OK, that one is easy -- but which comes first now -- the mobile device or the television? The answer is probably television, but it's not quite as obvious, is it? Television is the dominant screen for most consumers today, but signs are growing ...

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