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Results 21-40 of 59 for Brad King.

Adobe Snaps Up Neolane in Marketing Automation Push

In an effort to build its cross-channel marketing capabilities, Adobe on Thursday announced that it will acquire Neolane, a provider of cross-channel campaign management technology, in a $600 million cash deal. Neolane integrates online and offline marketing data from across an enterprise, performin...

INSIGHTS

What Happened in 2012

Everyone has a year-end synopsis these days, and it's fun to see what each person deems important. Sometimes you wonder if you lived through the same experiences, but it's a good thing to recall everything one more time and maybe reconsider how you'll remember each. Here's my synopsis -- which is no...

PRODUCT PROFILE

Blackbaud Offers Nonprofits Sharper Prospecting Tools

Blackbaud has enhanced its CRM app for nonprofits with completely redesigned prospect and research capabilities. It is the company's second major release this year, said Tiffany Crumpton, senior marketing manager for CRM solutions. However, neither release -- the previous 2.93 or this newest iterati...

INSIGHTS

August Rushed In

It's good to be busy, but I remember when August was a slow month, sort of like January, and for the same reasons. The holidays are out of the way, there's less to do -- other than eat the Christmas chocolates or the summer squash and tomatoes, and think about spring or going back to school. The A...

Banks Leave Some Overcharged Southwest Customers Swinging in the Breeze

A marketing campaign by Southwest Airlines to mark the growth of its Facebook fan base to 3-million turned into an unmitigated PR nightmare last Friday. Southwest offered discounted flights that day to celebrate the social media milestone. Unfortunately, customers who tried to take advantage of the ...

INSIGHTS

Microsoft: Turn the Corner, Connect the Dots

To get a sense of all the wonderfulness surrounding Convergence, you need only glance at some of the many observations made by the likes of Paul Greenberg, Brent Leary, Dennis Howlett, Josh Greenbaum and many others. So kudos to Microsoft. My observations will be somewhat different. While I also t...

Microsoft Adds Firepower to Dynamics CRM

Microsoft is rolling out a service update for Microsoft Dynamics CRM Online for both the partner-hosted and on-premises deployments. The update includes its promised "Activity Feeds," as well as administrative enhancements and stepped-up disaster recovery practices. Microsoft has put Dynamics CRM on...

INSIGHTS

Microsoft Convergence

ATLANTA -- This might be remembered as the Convergence where Microsoft finally began to converge. More specifically, it is the convergence where accounting and CRM met in the cloud. The big news coming from Convergence is the announcement that Microsoft AX, one of the company's three ERP systems, ...

INSIGHTS

Microsoft Dynamics’ Slick Strategem

Microsoft did some smart things last week when it announced its Dynamics CRM Online service. Most of the headlines will focus on the teaser rate or introductory pricing of only US$34 per seat-month for 12 months. Until June, users of Oracle CRM On-Demand and Salesforce who switch will have an adde...

Ballmer Leads Microsoft’s Cloud CRM Charge

In a first for the product line, Microsoft CEO Steve Ballmer debuted the cloud version of the Microsoft Dynamics CRM 2011 release. "Sales professionals are at the heart of almost every successful business," Ballmer said. Microsoft Dynamics CRM gives them a familiar user experience, enables greater c...

Microsoft Stirs Up CRM Market With Price-Cut Strategy

Microsoft announced a new price point for Microsoft Dynamics CRM Online 2011 at Convergence 2010 Europe, which kicked off Thursday in London. When it is generally released at the beginning of next year, it will be available for $34 per user, per month, for the first 12 months of service. That price...

BEST OF ECT NEWS

It’s Not the Size of Your Customer Data, It’s How You Use It

It may be as sexy as grandma's underpants, but data is the foundation upon which everything else is layered. Without the right support underneath, the fat will roll over your margins, creating an unsightly, unseemly, unprofitable business bulge. "While it sounds a little boring, managing data as the...

EXPERT ADVICE

The 10 Building Blocks of SaaS CRM Integration

Software as a Service CRM implementations require more than just SaaS to succeed. SaaS customer relationship management must be integrated with other applications and data sources. The goal of SaaS CRM integration is an integrated view of customer data, which unlocks its inherent value and increase...

Cloud Implementation, Part 1: Planning for Success

As with any new technology, there are special considerations that must be taken into account when deciding how or whether to implement a cloud-based application. These are early days for cloud computing, which means the planning process must move off auto-pilot. Here are some of the things companies...

Business Intelligence, Part 4: Getting Your Money’s Worth

While most believe that knowledge is indeed power and that knowing where one stands at any given moment is valuable information, not all companies are eagerly queuing to buy into business intelligence. "We are increasingly finding that those companies that are putting BI solutions in place for gener...

Business Intelligence, Part 2: Creativity in Overdrive

Knowledge is power, but without context and imagination, it's just bytes of data, every bit as dark and useless as ignorance itself. "One bank CIO recently told me, 'We had the data, but we did not have the information,'" Boris Evelson, analyst at Forrester, told CRM Buyer in describing the banking ...

It’s Not the Data – It’s How You Use It

It may be as sexy as grandma's underpants, but data is the foundation upon which everything else is layered. Without the right support underneath, the fat will roll over your margins, creating an unsightly, unseemly, unprofitable business bulge. "While it sounds a little boring, managing data as the...

Best Sales Practices: Build Lasting Relationships

Perhaps the new slogan in this merciless economic downturn should be "All Hail the Salesman." For it is the salesman that brings home the bacon upon which all other jobs will feed. It is key, then, to see to it that salespeople are equipped with the very best technologies and that they are supported...

Best Practices in the Call Center: Make Every Contact Count

It's no secret that customers aren't buying much these days. The economic engines have locked and stalled, leaving businesses everywhere in freefall. While companies around the globe are jettisoning anything they can to slow the descent, none are ditching CRM. In fact, CRM may be the last remaining ...

CRM BLOG SAFARI

Microsoft’s CRM Hustle

Microsoft CRM operations are in full swing, and bloggers are sharing tips and information. Update Rollup 1 for Microsoft Dynamics CRM 4.0 is now available. No, it's not a new release -- but as with anything Microsoft, the cyber-community is talking about implementation do's and don'ts. Microsoft is ...

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