Every business needs to understand its audience in order to put together a social strategy that makes sense. A one-size-fits-all template fits no one in the social era. Still, there are some things that you don’t do. You don’t use social data to creep out your customers, for instance, by revealing that you know things about their kids, their travels, or their interests when it’s not appropriate. Another no-no is to try to control the conversation. It is not yours to manipulate — even in cases where the conversation is taking place in a community your company has created.
To assess Apple's relationship with their customers as opposed to the media and blogosphere, try visiting the Apple Store and the genius bar to get the truth. And when not near a store try phoning the help line to get to know how Apple treats its customers.
As you are obviously not a customer and have never visited the Apple store, all you can do is trying to spout your criticism hoping to rally the great unwashed to agree with you.
I have not yet bought an iPhone or an iPad, but own various Apple products and have always been very satisfied with the way Apple treated me whenever I encountered a problem with either their hardware or their software. You should try them sometime.
Your flaw billtwyman is to reference steve jobs as though he speaks truth. The article is quite articulate on how jobs has NOT been forthcoming with the truth.
Though I do give you props for the cutesy big/small thing in your efforts to avoid reality.
'The iPhone 4 issue is a gigantic elephant in Apple's virtual living room'
In life there are large things and tiny things. Tiny would be the appropriate word to describe the actual number of complaints from users as detailed by Mr Jobs. Elephantine quite accurately describes the amount of rubbish written about this so-called problem.
Gigantic properly describes the demand for the iPhone 4.
REPLY TO: BrianB99 Posted 2010-07-22, who wrote: "I think if you run or own the community you have the right to say what goes on. If the forum is on Apple's website and it is their forum. I believe they have the right to edit or delete what is said. If people want to criticize, whine, and complain. They should send their concerns to Customer Service. You can always blog about your feelings somewhere else on the web."
I wonder how carefully you read the article BrianB99. Of coarse in your own communities blogs you have a "right" to alter and remove what people are posting there, BUT, the article is all about explaining how doing so is a very toxic business practice. The article tell how apple has tried to control the conversation and shows exactly how and why apple is shooting itself in the foot.
Then you come along and say that apple has a right to do that. Yes apple has a right to be very stupid and make me want to stop supporting them and in fact this makes me want to stop supporting them for very good reason.
I think if you run or own the community you have the right to say what goes on. If the forum is on Apple's website and it is their forum. I believe they have the right to edit or delete what is said. If people want to criticize, whine, and complain. They should send their concerns to Customer Service. You can always blog about your feelings somewhere else on the web.
Apple Still Thinks It Controls the Customer Conversation
Posted by: Christopher J. Bucholtz July 22, 2010 05:00 AMEvery business needs to understand its audience in order to put together a social strategy that makes sense. A one-size-fits-all template fits no one in the social era. Still, there are some things that you don’t do. You don’t use social data to creep out your customers, for instance, by revealing that you know things about their kids, their travels, or their interests when it’s not appropriate. Another no-no is to try to control the conversation. It is not yours to manipulate — even in cases where the conversation is taking place in a community your company has created.
As you are obviously not a customer and have never visited the Apple store, all you can do is trying to spout your criticism hoping to rally the great unwashed to agree with you.
I have not yet bought an iPhone or an iPad, but own various Apple products and have always been very satisfied with the way Apple treated me whenever I encountered a problem with either their hardware or their software. You should try them sometime.
Though I do give you props for the cutesy big/small thing in your efforts to avoid reality.
In life there are large things and tiny things. Tiny would be the appropriate word to describe the actual number of complaints from users as detailed by Mr Jobs. Elephantine quite accurately describes the amount of rubbish written about this so-called problem.
Gigantic properly describes the demand for the iPhone 4.
I wonder how carefully you read the article BrianB99. Of coarse in your own communities blogs you have a "right" to alter and remove what people are posting there, BUT, the article is all about explaining how doing so is a very toxic business practice. The article tell how apple has tried to control the conversation and shows exactly how and why apple is shooting itself in the foot.
Then you come along and say that apple has a right to do that. Yes apple has a right to be very stupid and make me want to stop supporting them and in fact this makes me want to stop supporting them for very good reason.