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Results 1-20 of 148 for Pam Baker.

The Cannabis Rush: Where There’s Smoke, There’s E-Commerce

The budding online cannabis industry has a long way to go before it delivers bumper crops. The market for both recreational and medicinal cannabis has been plowed and pre-seeded by the previous underground market and the impetus of state laws legalizing its use. Still, the cannabis industry is almos...

How to Protect Your Company’s Online Reputation

When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpl...

Building a Speed Bump for Tech Companies’ Maniacal Data Race

Facebook has been in seriously hot water for its data monetization model almost from the firm's beginning. The Cambridge Analytica, election meddling and fake news scandals have turned up the heat. Facebook's problems aren't limited to the public and government backlash that spans several countries;...

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How to Prevent the Internet From Ruining Your Company’s Reputation

When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpl...

Reining In Data-Crazed Tech Companies, Part 2

Several countries -- including the United States, France and Germany -- have pointed a finger at Russia for meddling in their elections. Russia used social media as a big part of that effort. Facebook has been scrambling to win back the public's trust since the Russia and Cambridge Analytica scandal...

How to Safeguard Your Firm’s Online Reputation

When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpl...

Winning Tactics for Marketing in the Micro-Moment

Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a devic...

Getting Serious About Teen Smartphone Addiction

Parents don't need a poll to tell them their teenagers are addicted to smartphones. After all, smartphones are a permanent fixture rather than accessories for kids of all ages these days. Even so, polls move these everyday observances from anecdotal to official problem when the numbers tilt in that ...

Taking DIY to the Next Level

While hobbyists, inventors and innovators alike have been experimenting and producing a variety of do-it-yourself projects, their world is expected to undergo a hard shift as DIY moves to the next level. 3D printing is the cornerstone of the coming shift, and its effect on our daily lives will be mu...

The Brand New Made-in-Space Frontier

What happens when you're 220 miles above Earth on the International Space Station and you need a tool you don't have? You can print one yourself. In 2014, American astronauts for the first time printed a tool -- a ratchet wrench -- using a design file sent from NASA on the ground to the 3D printer s...

3D Printing: Innovation’s New Lifeblood

To many, 3D printing is little more than a toy. A toy that mostly prints toys. To others, it's a prototyping tool good for a hands-on feel of a manifested idea but not much more. Yet for a select few, 3D printing is the heart of innovation, and each new iteration is pumping the future's lifeblood. K...

Fresh Takes on Shipping Perishable Online Purchases

It's one thing to ship books and electronics across the U.S. -- but it's quite another to get fresh fruit, baked goods, meat, fish, prepared meals, raw meal ingredients, and other perishables to consumers' front doors in prime condition. Once perishables are delivered to a customer's door, they ofte...

Virtual Reality a Sports Training Game Changer

Quite a bit of buzz broke out recently in sports circles when a Stanford quarterback was caught on ESPN sporting an Oculus virtual reality (VR) face mask. Not that VR is totally new, but fans want more out of their athletes and the sight of such a souped-up technical edge on the field was a novel th...

Digital Won’t Kill the Book-Publishing Star

There's no question that books have gone digital. Sure, there are still paper books aplenty in a smattering of brick-and-mortar bookstores -- and available online as well -- but there's no escaping the proverbial writing on the wall that book-selling behemoth Amazon now sells more electronic books t...

Crowdsourcing Entertainment Marketing via Social Media

Movie studios and TV networks increasingly are turning to social media for help with generating buzz about their upcoming releases and programming. Communities are building around favorite movie franchises like the Twilight and Avengers series and TV shows like Downton Abbey and The Walking Dead. Ha...

The End of Social Media Marketing’s Wild West

The FTC recently updated its guidelines for online advertising to address the growth in mobile and social media marketing. Now a paid tweet has to begin with the word "ad," as obvious disclosure now must be included with all commercial speech. Is the link you're tweeting from an employer? A client? ...

Where’s My Autonomous Car?

The world cheered -- well, at least the nerds cheered -- when Google's autonomous cars drove 1,000 miles with no human intervention and another 140,000 miles with occasional human intervention in 2010. Since then, the cars are still tooling about in a series of tests as early fans watch them in acti...

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Med Students Take to Tablets

The educational e-book market has grown fiercer in the last few years, raising the question of where the end game will leave educational institutions in their attempts to reduce student churn, increase productivity and radically reduce costs. As the battling e-textbook giants try to cut exclusive de...

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The Makings of a Viral Video Sensation

By now, you've seen the "Kony 2012" video, or at least heard of it, and you've heard the criticisms. And whether you are a supporter or a detractor, you likely think the story's done, a passing fad lost already to shortened news cycles, fickle Twitter trends, and Facebook app archives. But that is n...

Rx for Medical Students: Take One Tablet

The educational e-book market has grown fiercer in the last few years, raising the question of where the end game will leave educational institutions in their attempts to reduce student churn, increase productivity and radically reduce costs. As the battling e-textbook giants try to cut exclusive de...

Will Elon Musk ultimately purchase Twitter?
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