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Results 1-5 of 5 for Nishith Gupta.
ANALYSIS

Strategies for Smooth Social CRM Implementation, Part 2

The first and foremost task for any organization looking to align social media with business objectives is to do a competitor and customer analysis. Understanding, measuring and controlling success and risk factors is the foundation of a successful social CRM strategy. Every organization must assess...

ANALYSIS

Strategies for Smooth Social CRM Implementation, Part 1

Customers' buying behaviors and businesses' engagement models are shifting. Traditional is out, next-gen is in. Today it is the customer who influences and forces the evolution of business models. Cloud-based Internet peer networks drive the buying decisions for large segments of customers. Enterpri...

BEST OF ECT NEWS

Making Social Media Work in Retail and Corporate Banking

Social media is clearly becoming the next-gen customer engagement channel of choice for industry. The banking industry is likely to be the frontier in adopting next-gen technologies, including social-networking-enabled business processes. The banking industry has two important classifications based ...

EXPERT ADVICE

Sustainable Social Media Strategies for Retail and Corporate Banking, Part 2

Social media have practical applications throughout the buyer cycle for corporate and retail customers. The first step in this direction is to get familiar with social media and then connect the channel with CRM processes. There may be challenges in seamlessly integrating the social media channel wi...

EXPERT ADVICE

Sustainable Social Media Strategies for Retail and Corporate Banking, Part 1

Social media is clearly becoming the next-gen customer engagement channel of choice for industry. The banking industry is likely to be the frontier in adopting next-gen technologies, including social-networking-enabled business processes. The banking industry has two important classifications based ...

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