Search

Results 1-3 of 3 for Lisa Cramer.
EXPERT ADVICE

Want Credibility, Marketers? You’ve Got to Earn It

Let's be honest: Marketing has always been considered a little "soft" in the business world. That may be why CMOs have one of the shortest average tenures -- about two years -- of any corporate board member. Marketing's reputation comes from reporting on metrics like "impressions" and "brand awaren...

EXPERT ADVICE

Debunking the Myths of Marketing Automation

There is a lot of hype around marketing automation, and it's for good reason. An effective marketing automation strategy and implementation can help drive more qualified leads, and therefore increase revenues and decrease sales cycle times. But many organizations fall into the trap of believing all ...

EXPERT ADVICE

Fixing a Fundamentally Flawed Marketing-to-Sales Process

It's long been discussed that marketing and sales need to "get along." But the reality is that marketing and sales actually need to work smoothly together along a defined lead management process. The lack of this cooperation costs companies more than wasted leads. It increases sales costs and reduce...

Which most influences your decision to accept a LinkedIn invite from a stranger?
Loading ... Loading ...

CRM Buyer Channels