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Results 1-20 of 116 for Kelly Shermach.
BEST OF ECT NEWS

The Customer Loyalty Playbook

Consumer loyalty has become such a ubiquitous goal for marketers that its definition is murky, at best. Ten years ago, a loyal customer participated with a chosen brand more frequently than the average shopper. For marketers, the term has evolved to encompass frequency, recency of interaction and mo...

Does SaaS Meet the Customization Challenge?

Software as a Service solutions have been around for years. However, until recently organizations only reluctantly engaged them, choosing instead expensive and complex custom software builds implemented solely within their enterprise systems. Surely, SaaS developers have changed. However, their pros...

Getting Physical With Online Shopping

Online retailers more concerned about getting savvy shoppers to return to their sites versus winning new Web surfers are employing new technologies that enhance -- and differentiate -- their sites. "2006 marked an important inflection point where the primary driver of online sales growth shifted fro...

EXCLUSIVE INTERVIEW

Accenture Partner Garret Wu: Health Info Prototype Is One Small Step

A U.S. Department of Health and Human Services contract awarded in November 2005 charged Accenture Health & Life Sciences and three other tech developers with the creation of a fully integrated health information system to connect healthcare communities. They had to respect the provisions of the...

Time for a Web Services Reality Check?

Historically, a Web service has been understood to be a software piece that enabled machines to interact over a network. That network may have been a closed-loop enterprise system or the Internet. However, in recent years the term has taken on new meaning. It is frequently applied to online business...

Is Mobile SFA in Sync Yet?

Once CRM systems got their bugs worked out, ancillary solutions further developed and handheld devices became a favorite of top executives and field staffs alike. However, early mobile sales force automation and other CRM offerings had their approach all wrong. Vendors tried to miniaturize entire CR...

EXCLUSIVE INTERVIEW

PCI Security Standards Council Chair Seana Pitt: Awareness Is Essential

The Payment Card Industry Security Standards Council launched in September as a joint venture between Visa International, MasterCard Worldwide, Discover Financial Services, JCB and American Express to continuously improve the data security standard. The group couldn't have appeared at a better time....

How to Respond to a Data Breach, Part 2

When data loss or unintended exposure occurs, organizations face myriad challenges in communication and crisis management. "Most companies will try and bury any security breach as rapidly as possible, trying to gauge what the impact on them will be and firefighting," Clive Longbottom, service direct...

How to Respond to a Data Breach, Part 1

As the technology that businesses depend on has diversified, new tools have enabled the capture and storage of minutia from operations and transactions. However, the wealthier companies become in data assets, the more attractive they become to attackers. This is why data security requires great atte...

EXCLUSIVE INTERVIEW

PayPal’s Pearson on Staying Consumer-Friendly

eBay business unit PayPal revolutionized the payments industry and catapulted e-commerce when it emerged as a credit card processor for person-to-person transactions on auction sites. Today, about half of PayPal's payments volume is from credit cards, but the service also allows consumers to registe...

Consumers Demand, E-Tailers Deliver

Overall holiday sales for 2006 -- including both online transactions and sales at brick-and-mortar stores -- showed an increase of 4.4 percent over 2005, according to the National Retail Federation. Quarterly growth in 2006 online sales ran in the double digits, and Internet sales are expected to co...

BEST OF ECT NEWS

How HIPAA Affects CRM and Vice Versa

The Health Insurance Portability and Privacy Act -- more commonly known by its acronym "HIPAA" -- targets specific electronic data and communication processes in medical organizations. Adopted in 1996, HIPAA sets standards for the use and disclosure of patient information. At first blush, HIPAA seem...

Contactless Payment Cards Catch On With Consumers

Banks are rapidly taking up contactless technology, testing and launching credit and debit cards that need only be passed before a point-of-sale reader and don't necessarily yield a receipt for signature. As of September, more than 30,000 U.S. merchant locations had point-of-sale hardware that could...

EXCLUSIVE INTERVIEW

Digital River Marketing VP on E-Commerce Lessons Learned

With the holidays approaching, many traditional and e-only marketers hope that the Web tools and designs they developed during 2006 ring in record sales over the Internet. To summarize what improvements online sellers made over the past 12 months, the E-Commerce Times talked to Jim Wehmann, vice pre...

BEST OF ECT NEWS

CRM in the Retail Sector

As CRM solutions emerged, retailers with private label credit cards and catalog operations adopted the technology with a clarity many other retailers lacked. They already had a wealth of information, and they understood that CRM provided a tool set for data analysis and optimization. "They stressed ...

Using Cell Phones to Promote Customer Loyalty

Integrated marketing communications is warming to the mobile phone, leveraging the tool that has become a natural, if high-tech, appendage to most consumers. Companies like Mobile Lime, Cellfire and NeoMedia Mobile deliver contests, coupons and points-based rewards programs through mobile phones for...

Customer Loyalty Dos and Don’ts

Consumer loyalty has become such a ubiquitous goal for marketers that its definition is murky, at best. Ten years ago, a loyal customer participated with a chosen brand more frequently than the average shopper. For marketers, the term has evolved to encompass frequency, recency of interaction and mo...

EXCLUSIVE INTERVIEW

Disuk Co-Founder Paul Howard on Protecting Data From Outsourcers

Companies that outsource IT and business processes to Bangalore, Delhi and other Indian cities are losing productivity. A recent investigative report by Channel 4 News in London revealed the results of a yearlong study of Indian call centers representing British banks such as NatWest, HSBC, Barclay...

Winning Philosophies for Boosting Consumer Loyalty

There's an oft-heard slight in professional realms: "Those who can't do, teach." If taken seriously, this notion would leave marketers lost in their attempts to build consumer loyalty. Loyalty-building efforts are far-reaching and far-roaming, having scaled a precipice of marketing interest in the l...

Online Banking: Going Above and Beyond Security

Fans of online banking can hardly imagine how they lived without the channel. Just as snail-mailed personal correspondence has gone out of fashion in favor of e-mail and text messaging, so have snail-mailed account statements and bills. Consumers use online banking for its convenience and the contr...

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