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Continuous Intelligence: Where Message Meets Moment

Online measurement has become increasingly focused on the integration of online behavior with customer marketing touch-points. Taking a complete view of the customer acquisition life cycle will often generate numerous potential integration points that can be profitably exploited. The goal of every...

Bringing Search Engine Marketing In-House

There seems to be a real debate going on in many of organizations about how to structure search engine marketing efforts. Fueled, perhaps, by an underlying dissatisfaction with their vendors and the increasing perception that their effort isn't well coordinated and shouldn't be so siloed, many compa...

Analytics: In-House or Outsource?

Do you get the analytics you need to drive your Internet business? Is your design team data-driven? Does your whole marketing team understand how to measure its own success? If not, you're one of many organizations struggling to find a place for analytics within the organization. This isn't unusual...

The Art and Science of Choosing Net Marketing Channels

As the online space expands and becomes ever more complex, Web marketers are finding that they have to cherry-pick among the many possible technology marketing channels available to be exploited. Online marketing has evolved from links to banners to search engines. While search engines are by far th...

Implementing a Web Analytics Solution for your site can be fraught with all kinds of peril, but knowing what you're in for goes a long way toward avoiding the biggest headaches, as Part 1 of this two-part series points out. Part 2 continues the discussion of effective ways to deal with potential pro...

Implementing a tag-based Web analytics solution is rarely the slam-dunk that vendors imply. Depending on how your site is structured and how dynamic your content is, tagging can range from fairly straightforward to fiendishly complex. How can you tell which experience you're likely to be in for? Thi...

Will Elon Musk ultimately purchase Twitter?
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