Welcome | Sign In
CRMBuyer.com
Customer Service

BlackBerry Outage Heightens Customer Angst

Print Version
E-Mail Article
Reprints
BlackBerry Outage Heightens Customer Angst

There are two paths to connect to the RIM network in North America. According to Zenprise software diagnostic tests, one IP address wasn't allowing access. That's why users going through the working IP address experienced little to no service interruption and why some organizations experienced intermittent e-mail activity -- they were switching between the two IP addresses.


eMarketer Whitepaper: Optimizing the E-Commerce Experience
From the Web to the Contact Center, are you prepared to proactively engage and keep your savvy customers? Read how e-commerce leaders are optimizing their sites with ratings, reviews, live help, Web analytics, mobile and more.

On Monday, some BlackBerry users experienced their second outage is less than a year. For three hours, many -- but not all -- users were unable to access their e-mail Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse accounts using their handhelds.

Exactly what caused the system failure is still unclear: Waterloo, Ont.-based Research In Motion (Nasdaq: RIMM) said it is looking into the problem and will provide more information once it is clear what happened.

The lack of communication has dismayed some dedicated BlackBerry users.

Ignorance Is Bliss?

"I was traveling Monday afternoon, brokering an important interview between a client and journalist, when the disruption occurred," recounted Dan Beeson, a publicist based in Atlanta.

"Needless to say, the interview crashed shortly after my service did," he told TechNewsWorld.

Joshua Estrin, CEO of the Lupus Foundation of America, found himself operating without access to e-mail just days away from a million-dollar gala at the famed Mar-A-Lago Club for the organization's donors.

"My job is mobile, and the most frustrating issue is the lack of feedback," Estrin told TechNewsWorld. "What do I tell someone who is ill regarding medical treatment inquiries or a donor regarding funds they have invested for our mission?"

Not all BlackBerry users were affected by the outage. Marc Lumpkin, president of Denver-based Altitude Public Relations, a firm specializing in high-tech clients, heavily relies on his BlackBerry. He was relieved to find all e-mails accounted for.

"Most individuals we've spoken with did not realize there was a problem with their service until they received delayed messages," John Corcoran, a wireless expert with retailer Wireless Toy told TechNewsWorld.

Scant Information

Still, RIM has become notorious for providing scant information to customers when interruptions in service occurred -- whether on a national or local scale.

"I have spoken to BlackBerry hundreds of times ... and as a self-proclaimed 'techie,' I often seem to know more than they do," Estrin said.

Despite the fact that it has released few details about the causes of this latest incident, BlackBerry in general appears to be getting better at providing information to its customers.

When the BlackBerry service went dark last year, a full day elapsed before customers received any notification, said Ahmed Datoo, vice president of marketing Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales for Zenprise, a software provider that monitors BlackBerry servers for outages.

"I definitely do think they are getting better in this respect, although improvement can always be made," Datoo told TechNewsWorld.

Outage ... and Outrage

For those customers wondering exactly what happened, Datoo provided the following sequence of events:

Basically, there are two paths -- or IP addresses -- to connect to the RIM network in North America. According to Zenprise software diagnostic tests, one IP address wasn't allowing access.

That's why users going through the working IP address experienced little to no service interruption and why some organizations experienced intermittent e-mail activity -- they were switching between the two IP addresses.

Whether that explanation is enough to satisfy BlackBerry users depends on who is asked.

Beeson has this advice for RIM: "Get it together, or we 'crackberry' types will find another handheld provider."

Corcoran is a little more sanguine about the company and its communications: "Historically, BlackBerry users have been part of an exclusive, tech-savvy club. The knowledge they hold requires RIM to be upfront with them, and to date they have done a satisfactory job.

"Because of how solid RIM has been historically -- I myself carry a BlackBerry -- overall, our customers have been content with the communication they have received," he remarked.


Print Version E-Mail Article Reprints More by Erika Morphy


Talkback: Join the Discussion.
It's a sad state of affairs...
josephmartins
Posted 2008-02-12
People who permit themselves to become inextricably dependent on technology and the perceived ...

More by Erika Morphy

Ballmer Gives Shareholders - and Dell - Cause for Optimism
November 20, 2009
Microsoft CEO Steve Ballmer was all smiles at the company's shareholders meeting, as he touted the early success of Windows 7. Ballmer's cheer may have been contagious; after posting a massive earnings decline for the third quarter, Dell needed some good news to latch onto, and the prospect of broad enterprise adoption of Windows 7 could spur PC sales.
AA.com Sucks the Fun Out of Trip-Planning
November 20, 2009
Using AA.com to book a flight was a painful experience. Densely packed, disorganized information was displayed in an unattractive format. On the plus side, it did seem as though the deals American Airlines advertised were real and not mere bait-and-switch lures. For anyone who wants a travel-planning Web site to inject a little pleasure into the experience, though, I say look elsewhere.
Salesforce.com Pumps Up Volume of Workplace Chatter
November 19, 2009
Salesforce.com has developed a collaboration platform that puts social networking to work. Salesforce Chatter facilitates employee collaboration on projects through Facebook-like profiles, status updates, feeds and groups. The question remains whether employees will be as open to social networking in the workplace as they are in their personal lives.
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network