Welcome | Sign In
CRMBuyer.com
Wall Street

Dell Surges as PC Demand Picks Up

Print Version
E-Mail Article
Reprints
Dell Surges as PC Demand Picks Up

Dell delivered dismal quarterly profit and sales figures once again, but they were not as bad as analysts had expected, which encouraged investors and boosted share prices. Healthier consumer PC demand is credited in part for the lift. Dell does a large share of its business with enterprises, however, where interest in upgrading is still lagging.


eMarketer Whitepaper: Optimizing the E-Commerce Experience
From the Web to the Contact Center, are you prepared to proactively engage and keep your savvy customers? Read how e-commerce leaders are optimizing their sites with ratings, reviews, live help, Web analytics, mobile and more.

Dell's (Nasdaq: DELL) second-quarter results reinforce what other tech heavyweights have shown recently about the health of the personal computer industry: It's still wounded by the recession, but it is staggering back to its feet, thanks to consumers, bargain prices and little "netbook" laptops for surfing the Internet.

The Round Rock, Texas-based company reported Thursday that profit fell 23 percent and sales Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales fell 22 percent in the May-July period. The results beat Wall Street's forecasts, however, sending the shares up more than 6 percent.

Dell's message was similar to those offered by rival HP (NYSE: HPQ), the world's No. 1 PC seller, and supplier Intel (Nasdaq: INTC), the world's biggest computer chip maker, in their latest quarterly reports: Consumers are coming back to the stores to buy PCs, but corporations are still being stingy.

Dell added that it might not be until 2010 that businesses open their wallets again. Analysts have been eyeing next year for a turnaround because companies will have new budgets, can't hold on to old PCs forever, and will have a new version of Microsoft (Nasdaq: MSFT) Windows available.

Corporate Demand Still Sluggish

Dell is hurt more than HP by anemic corporate PC buying, since about 80 percent of Dell's business comes from sales to businesses, government agencies and other institutions. Dell is the world's No. 2 PC maker.

Dell's sales to corporations fell 32 percent from last year to US$3.3 billion.

Dell's shipments of consumer PCs increased 17 percent over last year, while revenue in that category was down 9 percent to $2.9 billion. Price-cutting explains the discrepancy. PC makers have been slashing prices to preserve market share. Consumers also have been favoring netbooks, which generate lower profit margins for manufacturers.

Michael Dell, the company's CEO, said in a statement that Dell expects better revenue in the second half of the year compared to the first half, if current demand trends continue. However, the company warned that its profits will continue to be pressured by "aggressive" pricing and higher costs for components like LCD screens and memory chips.

Dell's profit was $472 million, or 24 cents per share, in the three months ended July 31. That compares with profit of $616 million, or 31 cents per share, in the year-ago period.

The latest profit figure includes 4 cents per share in pretax expenses connected to Dell's ongoing restructuring.

Sales fell 22 percent to $12.8 billion.

Analysts polled by Thomson Reuters expected profit of 23 cents per share on $12.6 billion in sales. Analysts generally exclude one-time items, like restructuring charges, from their estimates.

Holding the Line

Dell's latest numbers were released early, right before the market closed, and Dell shares jumped 6.7 percent to end regular trading up 98 cents at $15.65. They added 48 cents, or 3 percent, to $16.13 in after-market trading.

While the numbers were ahead of Wall Street's forecasts, analysts said the steep revenue and profit erosion was still troubling.

"It's hard to say something positive when you have such a significant revenue decline -- it was not a great quarter," said Charles Smulders, a vice president with market research firm Gartner (NYSE: IT). "HP had a tough time too, but clearly they have a stronger focus on consumer PCs, so that plays in their favor, since much of the demand is coming from the consumer market."

Smulders said Dell is managing the business well and cutting costs effectively, but "clearly, you can only do that for a certain length of time. You have to drive revenue. That's what we're looking for in the next few quarters."

Dell is trying to save $4 billion a year in a major makeover as it tries to hold its ground against mounting threats from rivals. HP and No. 3 PC vendor Acer have both gained market share while Dell's share has slipped.

One way Dell is saving money is by trimming staff. After a deep round of layoffs, the company's head count fell by 9,300 last year to 78,900 at the end of January. Dell is also changing the way its computers are designed, made and sold, relying now more on contract manufacturers and retailers. The restructuring has also included an overhaul of how Dell's business units are organized.

© 2009 Associated Press. All rights reserved.
© 2009 ECT News Network. All rights reserved.


Print Version E-Mail Article Reprints


Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network