Welcome | Sign In
CRMBuyer.com
Wall Street

Sun Reports Poor Q3 but Investors Unfazed

Print Version
E-Mail Article
Reprints
Sun Reports Poor Q3 but Investors Unfazed

Sun reported a substantial loss over the year-ago quarter, but it's not taking a pounding on Wall St. -- investors are still upbeat over Oracle's anticipated acquisition of the company. For Oracle, there will be some tricky navigating ahead. Sun will require some major restructuring, but it will have to be handled deftly if Oracle expects to keep its customer base intact.


Considering CRM solutions?
You first need to understand CRM best practices. Before committing to a CRM purchase and implementation, it's good to know the experience of those who have already "been there, done that." It can save time and prevent costly missteps. Download Free Research.

Sun Microsystems (Nasdaq: JAVA) has reported a US$201 million loss for Q3 2009, a significant increase over the loss of $34 million that it registered in the same quarter a year ago.

At $2.6 billion, third-quarter revenue fell short of Wall Street's forecast of $2.86 million and was a steep drop from the $3.3 billion the company realized in Q3 2008.

Sun said the decline was a reflection of restructuring charges and a 20 percent drop in sales Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales.

Tough Times

The results are a sign of the times, according to Charles King, principal of Pund-IT.

"It has been a tough time in the server business in general, and Sun has been one of the weakest players over the past two, three quarters," he told the E-Commerce Times. "So, having them take a dip of this size is almost understandable."

Indeed, a look at the report's line items gives a clear indication of why Sun Microsystems has been unable to stanch the bleeding.

Many of Java's key customers are in the financial services industry, which have been hit hard by the global financial crisis, Frederic Ruffy, senior options strategist at WhatsTrading.com, pointed out. "For the third quarter, Java reported a loss of 7 cents per share, which was not as bad as the 19 cent loss analysts had expected."

In addition, Sun's proprietary chip, called "Sparc," is losing ground to competitive x86 products from Intel (Nasdaq: INTC) and AMD (NYSE: AMD), he said. "Billings for high-end systems using Sparc chips fell 28 percent."

Sun Microsystems did not hold a conference call or offer any additional comment.

Whither Oracle?

Although the numbers are understandable, they raise questions about Oracle's (Nasdaq: ORCL) short-term strategy . Earlier this month, Oracle announced it would buy Sun in a cash deal Increase Customer Sales with Email Marketing -- Free Trial from VerticalResponse for $7.4 billion, or $9.50 per share. In the long run, Oracle expects the deal not only to boost its earnings but also to solidify its position as an IT powerhouse in both the hardware and software markets. Sun shares were down 3 cents to $9.13 after the report was released, Ruffy observed -- not too far from Oracle's buyout offer of $9.50 per share.

The earnings report had little impact on the share price because the acquisition price has not changed, said Ruffy. "Shares are 4 percent below the proposed buyout offer price, which reflects a bit of uncertainty, but that is not unusual."

The deal is expected to close this summer.

The numbers are unlikely to have shaken Oracle, which is awash in profits right now, suggested Pund-IT's King. "It can absorb a $2 million to $3 million loss from Sun for the next couple of quarters without hurting too badly."

That said, Oracle is going to have to move forcefully to stop the bleeding, he said, "and at this point, with a company like Sun, the way to do that is to restructure."

This summer is not going to be a good time to be an employee at Sun Microsystems, King predicted.

Surgical Strikes

Still, it's unlikely Oracle will be brutal about it, King added, if only because it wants to hang onto Sun Microsystems' customer base.

"The biggest issue moving ahead for both Sun and Oracle is to come up with plan that succeeds from the sales perspective, but also reassures the company's clients that the acquisition is not going to be an excuse for complete bloodletting," he explained. "The last thing you want to do is give customers an excuse to talk to the competition."

It is all but guaranteed that HP (NYSE: HPQ) and IBM (NYSE: IBM) will be looking to leverage such opportunities, enticing Sun Microsystems' customers with special offers and talk of diminished capabilities at the acquired Sun. Having already made similar acquisitions, including PeopleSoft and JD Edwards, Oracle knows all about that.

"Traditionally, companies have not played favorites among the hardware vendors," King noted, "but the acquisition of Sun might put those relationships into jeopardy" -- or, at the very least, create some questions that Oracle will have to answer carefully.


Print Version E-Mail Article Reprints More by Erika Morphy


More by Erika Morphy

Ballmer Gives Shareholders - and Dell - Cause for Optimism
November 20, 2009
Microsoft CEO Steve Ballmer was all smiles at the company's shareholders meeting, as he touted the early success of Windows 7. Ballmer's cheer may have been contagious; after posting a massive earnings decline for the third quarter, Dell needed some good news to latch onto, and the prospect of broad enterprise adoption of Windows 7 could spur PC sales.
AA.com Sucks the Fun Out of Trip-Planning
November 20, 2009
Using AA.com to book a flight was a painful experience. Densely packed, disorganized information was displayed in an unattractive format. On the plus side, it did seem as though the deals American Airlines advertised were real and not mere bait-and-switch lures. For anyone who wants a travel-planning Web site to inject a little pleasure into the experience, though, I say look elsewhere.
Salesforce.com Pumps Up Volume of Workplace Chatter
November 19, 2009
Salesforce.com has developed a collaboration platform that puts social networking to work. Salesforce Chatter facilitates employee collaboration on projects through Facebook-like profiles, status updates, feeds and groups. The question remains whether employees will be as open to social networking in the workplace as they are in their personal lives.
Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]
Shortcuts
ECT News Network Information
Reader Services
Corporate
ECT News Network