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MS Aims for ERP Software That Makes You Happy

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Microsoft isn't number one in all software categories -- in fact, its Dynamics software trails Oracle and SAP in the enterprise resource planning market. To gain market share, Microsoft is trying to give users a positive emotional connection to Dynamics.


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Microsoft (Nasdaq: MSFT) Free Trial. Security Software As A Service From Webroot. Latest News about Microsoft hopes its efforts to improve the usability of its Dynamics ERP (enterprise resource planning) software Blackberry Professional Software from AT&T. Save up to 57% until June 6th. Click to learn more. can give it a boost in taking on more-established rivals like SAP (NYSE: SAP) Latest News about SAP AG and Oracle (Nasdaq: ORCL) Latest News about Oracle.

Jakob Nielsen, principal user experience manager for Dynamics at Microsoft, told an audience Over 800,000 High Quality Domains Available For Your Business. Click Here. at the company's Convergence conference that ease-of-use upgrades in the next Dynamics version could prove attractive to the many dissatisfied corporate ERP software users.

"When it comes to emotional connections with business software, it's not so positive most of the time," he said. "Hate is probably the word used more often."

Love Your Software

Nielsen said his job is to make sure the next version of Dynamics, called "AX 2009" and due out later this year, meets the elusive "desirability" needs of users.

He noted that the Dynamics user-experience team worked with students at the IT University of Copenhagen and with AX 2009 beta testers to improve usability. The company also allows beta users to provide feedback and vote on proposed features at its Microsoft Connect portal, Nielsen added.

"We really needed some method where we could get people ... to express their emotions when they used the product," Nielsen said.

Making It Easy

The team has already used the feedback to create "role centers," or Dynamics templates tailored for specific jobs, he added.

John Elmer, vice president of information systems at the Rodgers and Hammerstein Organization in New York, said that workers testing the software at his firm are so far impressed with its ease of use.

"We think they really got it right on this one," he said. "Things really came together, and we've got a lot of happy people."

The multiple-division company represents an array of entertainment artists and productions, and has complex business processes, according to Elmer.

Fine-Tuning Efforts

The role centers make it easier for users to find relevant information -- which shifts some work from IT. "People can do their own data mining," he said.

However, the software will likely still require some customization, he noted.

"We're early enough on that we're able to work with the out-of-the-box templates," Elmer said, "but I fully expect within six weeks, we'll be slammed with requests for [changes]."

© 2008 Computerworld. All rights reserved.
© 2008 ECT News Network. All rights reserved.

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