CRM News: Enterprise IT: Manticore Technology Intros E-Commerce Analytics App

Manticore Technology Intros E-Commerce Analytics App

By ECT News Enterprise Desk
E-Commerce Times
Part of the ECT News Network
06/10/04 9:16 AM PT

"With the launch of Virtual Commerce Master 4.0, the company continues to offer online marketers and managers an innovative set of business tools for driving revenue to their e-commerce Web sites," Manticore CEO Nicholas Walker said in a statement to the press.

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Manticore Technology, an application service provider for online marketing optimization software, recently announced the launch of Virtual Commerce Master 4.0, an integrated e-mail and e-commerce analytics technology designed to provide managers with insight into the effectiveness of their online business.

According to the company, the Manticore technology is a scalable business tool designed to provide easy integration into any e-commerce Web site or shopping cart engine. Virtual Commerce Master 4.0 optimizes the performance of online initiatives, letting users analyze their Web visitor behavior in real time to identify opportunities for increased revenue streams.

"Through integrated e-mail capabilities, advanced web analytics, and search engine tracking, organizations using Virtual Commerce Master 4.0 are provided with unmatched intelligence on how their online marketing programs are working together to meet their overall business objectives."

Features of the Software

The software offers Web site reporting with over 145 reports, including conversion funnels, click-path analysis and page view analysis, giving users the ability to gain an understanding of how customers can navigate through their Web sites.

The software also offers revenue analysis, giving users insight into the products and product categories that are generating the greatest revenue for the company.

In addition, the software gives users the ability to target customers in advance with the Manticore Rules Engine. With this technology, marketers can quickly retarget consumers on the basis of their Web site behavior with a promotional e-mail or Web pop-up incentive, enabling businesses to capitalize on revenue opportunities.

Lastly, the software offers online advertising tracking, so users can track and understand the effectiveness of pay-per-click and online advertising buys, allowing marketers to allocate dollars to the most effective advertising outlets for increased spending effectiveness and profitability.

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