Thursday - July 2, 2009
There are dozens of webinars, seminars, research reports, whitepapers, and blog postings on the topic of sales and marketing alignment. Despite the endless flow of resources and suggestions, sales and marketing alignment continues to elude many organizations. Misalignment is often a byproduct of a lack of process and a natural result of traditional marketing and sales roles. Think about it -- sales is perhaps one of the most measured functions in an organization. In sales, performance is measured by tangible results.
[More...]
Monday - March 9, 2009
Journyx, a company that provides Web-based time-tracking and project management applications, also offers its customers a back door into customer service. That is, its application lets users track what a customer cost. That is a number that is often
surprisingly miscalculated or not calculated at all, said CEO Curt Finch.
[More...]
Thursday - February 12, 2009
Society's expectations for more personalized products and services have risen. As a result, vendors need to better understand their customers and prospects in order to remain competitive in the marketplace. One of the best ways for a company to do this is to spend time examining the interactions between its employees and customers. Speech analytics delivers the insights organizations require to do just that.
[More...]
Wednesday - January 28, 2009
What a week. Xactly bought Centive, Salesforce.com introduced the Service Cloud, and the gridlock in Washington looks the same as ever but with new players. If you parse the Xactly-Centive deal, you might be tempted to say, "So what?" After all, the deal was a stock swap, and the strike prices of the respective companies' stocks were not disclosed.
[More...]
Friday - January 2, 2009
The global financial marketplace has recently become quite volatile, as fears of an American recession affect economies all over the world. Such fears can be especially dangerous for businesses. In times like these, many top managers panic and make unwise decisions such as firing quality employees and slashing important programs.
[More...]
Thursday - November 20, 2008
At its annual Dreamforce event, Salesforce.com and several of its partners -- Facebook, Google and Amazon -- made announcements intended to encourage more businesses to pursue Web-as-a-platform using their Force.com business process platform. Taking away significant amounts of hype, there were three themes for the conference.
[More...]
Wednesday - November 12, 2008
A study conducted by the Aberdeen Group, a Harte-Hanks company, determined that Best-in-Class organizations were able to leverage their investments in mobility to drive significant improvements in customer satisfaction, workforce productivity, and employee retention. The employee retention benefits discovered point to mobility's role in recruiting new talent and encouraging existing employees to stay longer.
[More...]
Thursday - October 16, 2008
Why do your best laid plans often go unfulfilled? You have put the right people in the right jobs, empowered them to achieve, drafted an excellent plan, and got the necessary buy-in and funding. Yet somehow things went into the ditch -- and now the project is late and over budget, delivering a poor return on investment. The fact is, knowing the path and walking the path are not the same thing.
[More...]
Wednesday - September 24, 2008
The other day I had a conversation with some nice people from the market research company Coleman Parkes Research. They wanted to tell me about a study they have recently concluded about social networking. What was interesting to me is the evidence they turn up about adoption and how the adoption of social media to date by companies follows an early adopter pattern.
[More...]
Thursday - August 7, 2008
What is unified communications and why do you need it? UC is not unified messaging, and it isn't a unified desktop. But both of these technology solutions help to support a unified communications architecture. In fact, according to Aberdeen, a Harte-Hanks Company, UC is the convergence of such technologies as instant messaging, e-mail, voice over Internet protocol, presence and e-commerce in or near real-time.
[More...]
See More Articles in Workforce Management Section >>
Headline Feeds
Get Business and Technology News Alerts
