Monday - March 31, 2008
Candidates, political parties and money might seem to dominate the upcoming 2008 U.S. presidential election, but when it comes to voter relationship management, software rules campaigns and politicking. When qualified U.S. citizens cast a legal ballot to express a preference for a candidate or for a proposed resolution of an issue, they do so as part of a vast process of interconnected relationships with 175 million other registered U.S. voters. Constituents become voters on Election Day so, from now up to Nov. 4, 2008, it's all about VRM.
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Monday - March 24, 2008
Companies have long recognized the importance of customer data in the context of revenue growth and cost reduction. Today, more companies are also waking up to the value of customer data in the context of direct mail waste reduction, which is fast becoming not only an environmental imperative but also an economic imperative.
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Friday - March 14, 2008
The proliferation of marketing channels and globalization remain key challenges for every organization. Digital content continues to expand at exponential rates as new marketing channels surface. CMOs and marketing executives are looking for ways to deliver more than simple asset repositories with content management tools.
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Friday - February 1, 2008
Scanning the RSS feeds from the blogs -- many of which are all about the benefits of Web 2.0 providing greater customer intimacy and building trust with customers -- one begins to wonder if telemarketing is on its way to becoming obsolete. I asked a group of marketing vice presidents and directors and a consistently strong response came back.
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Thursday - January 31, 2008
Most of us have been approached -- gingerly, aggressively, desultorily -- by a sales clerk in a retail store at one time or another as we made our way empty-handed out of the door. What one application -- UpSellit, a virtual chat e-marketing and e-commerce application -- has done is mimicked that last-ditch save-the-sale intervention online.
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Monday - January 28, 2008
The proliferation of marketing channels represents a key challenge for every CMO seeking to optimize return on marketing investments. Today, the marketing department is tasked with maximizing return across dozens of marketing channels. The use of multiple technologies results in silos of valuable information that could be useful to both marketing and sales.
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Friday - January 18, 2008
Competing for customers has never been more challenging, intensely focused, or costly for manufacturers globally. Instead of relying on plunging prices or continually adding in product line extensions to marginally increase a given product's market size and potential sales, manufacturers must get back to what made many of them successful to begin with.
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Thursday - January 17, 2008
On Feb. 16, BizAutomation.com is planning a launch of an on-demand business suite that will include e-commerce, CRM, accounting and other back- and front-office features. There are other similar products on the market -- namely NetSuite -- but none, insists CEO Carl Zaldivar, that are geared specifically to the small and medium-sized business.
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Wednesday - December 12, 2007
Pluris, a provider of multichannel marketing applications, has added a fourth product to its lineup with the release of its Marketing Optimization and Recommendation Engine. MORE packages advanced analytics, a recommendation engine and an optimization engine that allows users to make tailored product recommendations, optimized offers.
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Tuesday - December 11, 2007
One of the most complex areas of online advertising -- what happens when a prospective customer clicks on an ad -- ironically happens almost entirely outside of the customer's awareness. The ubiquitous dancing Santa, robot or alien that we see on so many mortgage refinancing ads actually is only the tip of the iceberg.
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Friday - October 26, 2007
There is a wealth of options out there for startup online retailers looking to craft and manage all-important marketing campaigns and programs, as Part 1 of this series discusses. While e-tail technology and support continues to get cheaper and become more ubiquitous, the barriers to commercial success are also growing.
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