Wednesday - May 25, 2005
Few analyst reports hit home as squarely as the recent Jupiter Research study on cookie deletion struck at the heart of the Web analytics industry. Released in March, the report said 39 percent of Web users acknowledged deleting cookies -- code stored on a user's hard drive so that a site they click to in the future will recognize them as return visitors -- at least once a month, with smaller but still significant numbers eliminating them from their computers daily or weekly.
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Monday - May 23, 2005
As eBusiness drives more business, it is attracting more sophisticated marketers who bring with them classic training in marketing research methods from places like P&G. These marketers understand how critical customer research is in guiding their decisions in product development, messaging and pricing, and in helping them to predict the success of a particular line of business.
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Friday - May 6, 2005
The analytics used in many small manufacturing companies starts and ends with Microsoft Excel spreadsheets. There are entire manufacturing operations run off Excel, fulfilling the roles of demand planner, manufacturing scheduling, and the continual maintenance of bills of materials, in addition to many other tasks.
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Friday - April 15, 2005
The Gartner Group's Magic Quadrant is one of the most referenced research tools in the IT industry. During the boom years of the late 1990s nearly every company that received funding or even hoped to get an IPO completed had to get a Gartner subscription to populate their S1s with market statistics to substantiate their market direction.
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Monday - April 4, 2005
In the economic clouds of recent years, marketers discovered a silver lining in multichannel marketing. Numerous reports and case studies showed that online marketing of big-ticket items such as automobiles improved offline purchases.
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Thursday - March 31, 2005
Customer data integration is becoming important for enterprises who want to acquire and retain customers. Last week, we took a look at how to create neutral, enterprise-wide customer data models and rules-bases frameworks. This week, we'll examine why CDI systems need to ensure cell-level survivorship, manage different data types, and provide proper tools for all users.
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Tuesday - March 29, 2005
Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California-based Urchin Software for an undisclosed sum and said it would make the firm's analytical and on-demand tools available to Web site owners and online marketers.
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Wednesday - March 9, 2005
The indirect sales channel has emerged as a sales environment distinctly different from conventional business-to-business or business-to-consumer selling. This shifting focus is long overdue, especially in industries such as technology, where a high percentage of products are sold through distributor and reseller networks that require different approaches to selling and management.
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Thursday - February 17, 2005
These are exciting times to be a data analyst. I say this because two of the biggest barriers that have traditionally prevented analysts from effectively leveraging and acting upon data have been greatly reduced.
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Wednesday - February 16, 2005
Daniel H. Pink has written an interesting book that has important implications for the future of CRM. A Whole New Mind: Moving from the Information Age to the Conceptual Age, to be published next month, is excerpted in the February issue of Wired magazine. The book deals with the differences between the two hemispheres of the human brain.
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