Thursday - January 29, 2009
The budget cuts and spending freezes resulting from the current economic downturn have reduced the number of legitimate opportunities for sales representatives; therefore, organizations are placing a renewed emphasis on cutting costs and customer retention to combat certain economic realities. In an ongoing attempt to meet the expectations of prospects and improve the lifetime value of current customers, businesses are examining ways of unifying fragmented customer data and making this customer and account information available to the organization at large.
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Tuesday - November 11, 2008
Five years ago, Mark Goldstein and three partners recognized that loyalty programs were becoming a cottage industry. Coming up with the right way to manage those programs, he believed, would be a neat trick. So would finding an effective way to lure in customers. "The toughest part of the business is the selling," Goldstein, founder of San Francisco-based Loyalty Lab, told CRM Buyer.
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Monday - October 13, 2008
Enterprise Resource Planning systems have become the core platform for both internal and cross-company business processes. By integrating business functions, data and interfaces, they can bring many benefits, process efficiencies, improve customer service and -- if coupled with the right business strategy -- amplify business advantage.
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Monday - August 25, 2008
The real beauty of baking soda isn't what it does in the oven but what it does outside of the oven. It's flexible. It's dynamic. It does everything it does extremely well. In addition to playing a key role in cakes, breads and pastries, it keeps refrigerators smelling fresh, can clean a bathroom or kitchen better than any chemical and can even be used as toothpaste.
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Sunday - June 15, 2008
So you've decided to buy your solution instead of build one. This doesn't mean that it's easy to choose which product, or even what kind of solution to purchase. Take the choice between installing software on your own equipment -- the "on-premise" solution vs. leasing a solution that runs on the vendor's servers, or getting your software "on-demand."
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Friday - June 6, 2008
As a company grows in size, various information sharing challenges appear that can stifle that growth. One such speed bump sets in a few years into the growth cycle, when the company expands and each department develops its own information needs. That problem is called "Islanditis."
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Friday - May 30, 2008
Growing companies encounter various bottlenecks that inhibit growth and cause them to plateau. It starts innocently enough. Everyone reaches for a spreadsheet to make lists.
Things are fine while there are only three or four of you. Then the new hire in sales creates his own list of customers.
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Tuesday - April 29, 2008
Fittingly, the Google-Salesforce.com tie-up is many things to many people. The message for the larger industry is that CRM has to make room for collaboration in its suite set, says Rebecca Wettemann, vice president of Nucleus Research. "It is no longer just about the workflow -- it is about getting the right people together to solve a problem or address an issue."
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Sunday - April 27, 2008
Look closely at any effective customer relationship management strategy. Look beyond the technology, beyond the hype, and what will you see? What you'll see is a company that knows how to effectively communicate with its customers. Ask yourself, "What do CRM solutions actually do?" To put it very simply, they collect and manage customer information.
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Thursday - April 24, 2008
Law firms stand to gain as much as anyone from the advances being made when it comes to CRM systems, and CRM software providers are keen to fill this potentially lucrative market niche. LexisNexis, Microsoft and Salesforce.com are among the firms out there offering CRM systems specifically geared for professional services organizations.
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