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Facebook Offers Users a Megaphone for Hire May 14, 2012 
Facebook is testing a new feature that offers to promote users' posts and status updates for a fee. The new service is currently only available in New Zealand. There, Facebook users can pay $2 to "highlight" a post, making it more visible to a greater number of their Facebook contacts.
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NAD Finds Oracle's Pants on Fire May 12, 2012 
It pays to advertise, right? Not necessarily, as Oracle found out when it tangled with IBM recently over advertisements in which Oracle claimed its servers were faster and much less expensive than IBM hardware. Unlike Oracle's headline-grabbing Java copyright and patent infringement suit against Google, Big Blue didn't spend big bucks to take on Oracle in court.
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MySpace Privacy Shenanigans Earn FTC Finger-Shaking May 09, 2012 
Social network MySpace settled with the U.S. Federal Trade Commission Tuesday over charges related to how the site was using members' personal information. The social network had access to personal data from users, including their full names, ages and genders. MySpace promised users it would not share that information unless it received user consent.
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Growing Pains Lead Yelp to Loss May 03, 2012 
Yelp reported a net loss in its first quarter as a publicly traded company after aggressive expansion abroad led to a sharp increase in costs. The site, which provides online reviews of local businesses, released its earnings on Wednesday for its first ever fiscal quarter after filing its IPO.
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FTC Brandishes Big Legal Gun in Google Antitrust Investigation April 27, 2012 
Interest in the United States Federal Trade Commission's antitrust probe into Google was given a jolt with the commission's decision to enlist seasoned white-collar crime litigator Beth Wilkinson to head the investigation. "When we have the opportunity to augment our team by bringing on a lawyer with Beth Wilkinson's skills, judgment and experience, it is an easy decision to do so," said the FTC's Richard Feinstein.
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CTIA Wireless 2012: A Show of a Different Color April 26, 2012 
Would it surprise you if I said the upcoming CTIA Wireless 2012 show will be very different from those in the past? I've been going to these wireless shows for more years than I can remember.
Every few years, the show -- and in fact the entire industry -- changes. This is a great showplace for what is new and what is coming next in the wireless industry -- and next month's show should be no exception.
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Harnessing Big Data Through Customer Intelligence April 24, 2012 
Driving revenue performance and applying data in order to influence/generate buying behavior throughout the customer life cycle is not new -- it's an ongoing goal. Real-time marketing, which relies on capturing data in real time, improves revenue performance and is the optimal way to drive 1:1 customer interaction throughout the customer life cycle.
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Facebook Starts Stuffing Coupons in Users' News Feeds April 16, 2012 
Facebook is rolling out its Facebook Offers service, a way for users to get discounts and promotions from local businesses via the social networking site. The offers will be distributed through users' Facebook
news feeds. Users can then sign up to receive the offers via email and
redeem them at participating businesses.
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Is Google+'s Facelift the Sincerest Form of Flattery? April 11, 2012 
Google on Wednesday announced new features for its Google+ social network. The Internet giant on Wednesday introduced what Google+ head honcho Vic Gundotra called a "more functional and flexible" version of the service. "With Google+, we're building a seamless and consistent social layer across Google," said company spokesperson Kat Eller.
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Russia Mulls Putting ISPs on the Hook for Piracy April 11, 2012 
Russia is considering holding ISPs responsible for unlawful file-sharing. From Giga OM: "Reports in the local media say that the country's Ministry of Internal Affairs is looking to bring in fresh laws that would make service providers responsible for illegal file-sharing between those using their networks."
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How and Why Did 'Kony 2012' Go Viral Overnight? April 11, 2012 
By now, you've seen the "Kony 2012" video, or at least heard of it, and you've heard the criticisms. And whether you are a supporter or a detractor, you likely think the story's done, a passing fad lost already to shortened news cycles, fickle Twitter trends, and Facebook app archives. But that is not the case. Whether the newest chapters to the "Kony 2012" story will vindicate the effort remains to be seen.
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Facebook Has Big Plans for Its Billion-Dollar Baby April 10, 2012 
Facebook has snagged the highly popular photo-sharing application Instagram for $1 billion in cash and stock. It is among the biggest acquisitions in the social media space, second only to Google's $1.65 billion stock-for-stock purchase of YouTube in 2006. The deal, both in size and intent, is very much a departure for Facebook.
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Your Company, Your Product, Your Book April 05, 2012 
Books and e-books are becoming the No. 1 sales and marketing tool for many small and mid-sized businesses. Large companies have successfully used them for years, but they were much more expensive and took much longer to produce. Now print on demand and e-books are transforming the space, allowing every company the same opportunity. I recently learned this as a number of CEOs have contacted me to discuss writing books for them and their companies.
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Australian Court Hangs Blame for Deceptive Ads on Google April 03, 2012 
In Australia, a federal court ruled Tuesday that Google was guilty of breaching trade laws by hosting misleading advertisements. At issue: advertisers generating the appearance of their own ads by using the names of competitors as keywords. The court ruled that this was likely to mislead those searching for information about competing companies.
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Small Screen Gets a Lot of Video Action April 03, 2012 
It finally has happened -- the number of U.S. mobile subscribers who own smartphones is just about equal to the number who own feature phones, according to new data. As of Feb. 2012, 49.7 percent of U.S. mobile subscribers carried a smartphone -- an increase of 38 percent from Feb. 2011, when only 36 percent of mobile subscribers owned smartphones. The driver behind this trend was the lopsided adoption of smartphones by mobile phone buyers in recent months.
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Battle for Yahoo's Board Cranks Up a Notch March 29, 2012 
It appears that Yahoo and shareholder Third Point are digging in for a contentious proxy fight.
The companies have been tussling over who will fill four seats on the board of directors, with the two sides clashing on several points, including whether Third Point CEO Daniel Loeb should get one of the spots. On Sunday, Yahoo announced three new independent directors to the board, effective April 5.
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RIM's Slow Crawl Toward the Fast Lane March 29, 2012 
Research In Motion has said it will offer app makers a prototype of the next smartphone in the BlackBerry 10 line at an upcoming conference in May. Good news, but is it too little, too late? The phone will not be ready to roll into the market till late 2012. RIM ruled during the last decade, but it has fallen way back since the iPhone and Androids hit the streets a few years ago.
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10 Tips for Smooth Landings March 28, 2012 
Effective landing pages are an essential component of successful online marketing campaigns and are probably the single biggest factor in determining whether or not you will convert a Web visitor into a prospect who is willing to provide contact information. Landing pages are custom-designed single Web pages a visitor arrives at after clicking on a link or advertisement.
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