Wednesday - April 30, 2008
It's all about image in the fashion world. An apparel or accessory designer's brick-and-mortar stores must appear ever so alluring to the passerby, and its magazine ads should leave readers pining for the latest fashions. Then there's its online store, which visitors expect to be faultless and continually impress them with eye-catching design, an endless inventory and top-notch security.
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