CRM News: CRM

Salesforce.com Chatter Unlocks Doors to Enterprise Collaboration
May 25, 2012

Salesforce.com is adding more functionality to its Chatter tool -- in this case, real-time communication capabilities. The two new features soon to be available are Chatter Messenger and Chatter Screensharing. Chatter Messenger is an instant messaging application to be used within the Chatter application. When it launches as part of Salesforce.com's Summer release in a few weeks, it will give users live chat functionality.

Blame Change for Social CRM's Plodding Pace
May 24, 2012

I remember being an impatient kid when something I really wanted was on its way. The first time I was aware of my parents mail-ordering something for me -- I think it was a baseball jersey I especially coveted -- I can recall bombarding them with a chorus of the phrase, "when is it going to get here?" I realize now that hearing a six-year-old ask that question 300 times a day for three or four days was genuine torture for my parents.

Silverpop Gives SMBs More Social Media Pull
May 21, 2012

Silverpop has been on the vanguard of old-school digital marketing providers -- that is, email marketing firms -- embracing social media. The company has released a slew of products designed to integrate the two disciplines. Given that history, it is difficult to imagine a subsector or market constituency that it missed in its earlier product rollouts, but apparently Silverpop has found one, and it has set out to rectify the omission.

Sapphire Now: It's a Mobile, Social, Cloudy, Collaborative World
May 15, 2012

The Sapphire Now conference kicked off Monday in Orlando, Fla., with 60,000 customers, partners and employees of SAP participating, either at the conference facility or watching it online. The first day of the event offered the usual lineup of celebrity speakers -- corporate and otherwise -- with Tour de France winner Lance Armstrong featured in the morning and SAP Co-CEO Bill McDermott in the afternoon.

CRM Conference to Showcase the Retail Experience
May 14, 2012

CRM Conference is being held May 29 to 31 at the Chicago Hyatt Regency. This annual event offers a unique agenda for retailers, said Devon Wylie, CEO of CRMC. "It's specifically focused on case studies from topnotch multinational retailers. With this approach, attendees can get actionable learnings they can take home with them."

Zoho Boosts Its Social Enterprise Creds
May 11, 2012

Zoho has enhanced its menu of offerings by incorporating social media into its customer support features. It has also added a Facebook social media integration point to its flagship application. The changes went live on Thursday, added automatically to the applications. These two developments are modest compared to the company's massive overhaul to its suite at the end of last year.

Sustainable CRM
May 09, 2012

There was an interesting article about airlines in The New York Times last week, "When Flying 720 Miles Takes 12 Hours," but the subtext was all about CRM, or at least where CRM has to go. If you know me at all, you know I closely attend to macroeconomics and energy issues, and they are all over this article.

Insidesales.com Aims to Keep Leads on the Front Burner
May 04, 2012

Imagine walking into a department store on a Wednesday morning and spotting a pair of shoes you feel that you must acquire, or life will have no meaning. You excitedly ask the sales rep if you can try on a pair in your size and she says, "Sure, why don't you come back on Friday?" That deflating experience occurs all the time on the Web, said Ken Krogue, president of InsideSales.com.

3 CRM Traits Shared by Good People and Great Companies
May 03, 2012

I just wrote a note to a friend of mine thanking him for his participation at a conference I recently helped organize. It was a thank you note, and he's a CRM industry influencer; I won't divulge names, because it's not important to my point, nor do I want to seen like too much of a suck-up. In any event, I was grateful for his participation in the show -- not just for his session, but for his behavior at this and every other CRM event he goes to.

Kicking Off CRM Idol - Season 2
May 01, 2012

Small CRM players have a chance to get their names out in the market if they win top spot at the second annual CRM Idol competition, which kicked off Monday. Hopefuls have until 6 p.m. Pacific time on May 25 to file their submissions. Contestants will be assigned a mentor to help them prepare the briefing or demo.

Social Dynamx Turns CSRs Into Rock Stars
April 30, 2012

Social Dynamx has just launched a new enterprise-class social customer care platform that will allow customer support and community management teams to identify, prioritize and handle millions of one-on-one customer social media conversations daily. As a subscription-based platform, it is designed to quickly identify relevant conversations and intelligently route them to the appropriate customer service agents.

SugarCRM 6.5 Adds Just a Touch of Sweetener
April 27, 2012

SugarCRM has just debuted a controlled release of version 6.5 of its flagship open source CRM offering. In many ways, the release is an iterative change -- it does not represent the same major shift in functionality and user interface as version 6 did, when it was launched in 2010. In one key way, however, the new version is significantly different: The user interface is much more oriented to search technology.

Penetrating the Vast, Untapped Reaches of the CRM Market
April 26, 2012

CRM is not a small market. Nor is it a niche sequestered away in a corner of the larger CRM market. CRM is a $13.045 billion industry in 2012, and it will grow to $16.694 billion in 2015, according to Gartner. No matter how you look at things, that's a lot of money. With a projected growth of nearly 30 percent in three years, it would be easy to assume that CRM has achieved significant penetration.

Salesforce.com Reaches for Bigger Slice of Government Cloud Pie
April 25, 2012

Salesforce.com has unveiled a new series of cloud computing initiatives for the government user base -- a highly lucrative niche for tech vendors, especially those that can present their products in a budget-friendly light. The new offerings, bundled under the name "Government Cloud," include a dedicated, multitenant instance of Salesforce.com's cloud infrastructure, a new AppExchange for the Government, and a Salesforce Government Partner Accelerator Program.

Oracle's Big Pivot Point
April 25, 2012

This might be the year we look on in hindsight as the time Oracle got its groove back. It is well known that CEO Larry Ellison thinks in 10-year cycles and about how the industry seems to morph like a caterpillar about every decade. He's not the only one. Marc Benioff, CEO of Salesforce.com, has referenced the decade cadence, and others have too.

Kana Bridges CRM-Social Listening Gap
April 23, 2012

Kana Software has introduced a new service experience platform that combines CRM functionality with BPM, knowledge management, analytics and social listening. The application is in fact the culmination of a few years' of effort by Kana to integrate these closely related feature sets, said Ajay Khanna, senior director of product marketing for Kana.

Customization on the Cutting Edge
April 20, 2012

Every day, I meet retailers who are eager to learn how they can add a co-creation, customization, or personalization feature (collectively "Customization" with a capital 'C') to their existing offerings. They often start the conversation off with an overview of their current products and quickly move to a discussion about which of them cater to the "customization" demographic.

Social, Mobile and Collaboration: 3 Tips for Getting on the Road
April 19, 2012

"You can't get there from here." That's the classic gag about New Englanders giving road directions -- that somehow, the route that needs to be taken is so convoluted and confusing that there's no way to negotiate between two points on the surface of the Earth. Logically, we know that's not true. You can get anywhere from anywhere these days -- especially if you can rely on transportation that doesn't need to stick to the roads.