CRM News: Business Intelligence

Analysis: Veramark's Performance Advisor for Telecom and IT Expenses

Thursday - June 25, 2009

This article draws on two discrete data sets: BI deployments of over 270 respondents in an Aberdeen Group April 2009 benchmark report; and the telecom lifecycle management solutions of 140 respondents in a March 2009 benchmark report. This data will be used to contextualize the value of integrated business intelligence functionalities and their ability to drive additional cost savings for enterprise IT and telecom departments. This context will also be used to analyze a new set of integrated BI tools designed to control telecom and IT costs. [More...]

Getting a Grip on Business Intelligence TCO

Thursday - June 18, 2009

IT and business management are increasingly expressing alarm at rising costs associated with business intelligence implementations. The fear of hidden costs has kept many companies from making an investment, and many adopters have found that the costs related to ongoing support and maintenance of an ever-changing set of analytical and reporting requirements inhibits user penetration. [More...]

Safeguarding the Crown Jewels With Online Brand Monitoring

Thursday - June 11, 2009

The most valuable asset of a company is its good name. Yet the rapid growth of the Internet and the explosion of social media, in particular, have made it infinitely more challenging for a company to protect its good name. Recent examples abound of how, owing to the viral effect of social media, ordinary people now wield the power to do untold harm to a brand. [More...]

Riding Out the Storm: Q&A With Information Builders CEO Gerry Cohen

Monday - June 1, 2009

Business Intelligence has evolved considerably in the last several years. At one time the domain of PhDs or other highly trained employees, it has become accessible to the masses. Indeed, one of the competitive differentiators among the vendors in the market -- from the huge stack players to the small best-of-breed providers -- is not whether, but how, they make this complex technology available to business line users. [More...]

IBM Launches All-Seeing, All-Knowing, Real-Time Data Cruncher

Thursday - May 14, 2009

As the pace of business increases, business intelligence technologies have been forced to speed up so they can crunch more data and do it faster. On Thursday, IBM unveiled InfoSphere Streams, a high-performance computing system designed to, in essence, provide business intelligence capabilities on steroids. [More...]

Diving Into the Online Ad Network Spaghetti

Thursday - May 7, 2009

The report came out right before the economy nose-dived, before ad revenues started to shrink, before even online display advertising started feeling the recession's pinch. A February 2007 report from the Audit Bureau of Circulations -- the keepers of media buying/selling trends and standards for publishers and advertisers -- highlighted the opportunities and the challenges for the then-still-hot online advertising space. [More...]

Crowd Wisdom

Wednesday - May 6, 2009

I wanted to write a piece about the wisdom of crowds for a long time but I needed a clip from "Monty Python and the Holy Grail" to make it work. After a lot of procrastinating, I went to YouTube, did the hard work of reviewing all of the Python clips and found the right one. [More...]

Making Social Networks Pay, Part 3: An Eye on Privacy

Tuesday - May 5, 2009

Can the privatized and anonymized be monetized? When it comes to the mega-million-name member lists of social network sites like Facebook and MySpace, Big Business really wants to know. As consumer databases go, the Facebook and MySpace lists have an appealing advantage over databases derived from indirect sources like phone books and rental lists. [More...]

Making Social Networks Pay, Part 2: Players and Products

Tuesday - April 28, 2009

With an attractive force akin to the massive black hole at the center of the galaxy, online social networks have pulled into their orbits scores of new startups searching for profits. The target: eyeballs. Last January, Facebook totaled 68 million unique visitors and 1.1 billion page views, and MySpace had 58 million unique visitors and 810 million page views, according to Compete.com. [More...]

No Channel Is an Island: Web Analytics and Marketing Muscle

Thursday - April 23, 2009

When poet John Donne wrote, "No man is an island," he suggested that that all human beings are bound by the experiences of others. This timeless notion can also be applied to the business world: "No marketing channel is an island." When online information is examined on a larger scale across several thousands of customers, trends emerge. [More...]

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