CRM News: Analysis

Analysis: Veramark's Performance Advisor for Telecom and IT Expenses

Thursday - June 25, 2009

This article draws on two discrete data sets: BI deployments of over 270 respondents in an Aberdeen Group April 2009 benchmark report; and the telecom lifecycle management solutions of 140 respondents in a March 2009 benchmark report. This data will be used to contextualize the value of integrated business intelligence functionalities and their ability to drive additional cost savings for enterprise IT and telecom departments. This context will also be used to analyze a new set of integrated BI tools designed to control telecom and IT costs. [More...]

Drug Company Data Mining: Healthcare or Marketing?

Saturday - June 20, 2009

The prescription drugs you take are on the minds of a lot of people: judges on two federal courts, legislators in several states, countless doctors and, at the center, the companies that make money by figuring out who's prescribing what. Data-mining firms have sued to block laws restricting their activities in New Hampshire, Maine and Vermont. [More...]

Getting a Grip on Business Intelligence TCO

Thursday - June 18, 2009

IT and business management are increasingly expressing alarm at rising costs associated with business intelligence implementations. The fear of hidden costs has kept many companies from making an investment, and many adopters have found that the costs related to ongoing support and maintenance of an ever-changing set of analytical and reporting requirements inhibits user penetration. [More...]

IBM Launches All-Seeing, All-Knowing, Real-Time Data Cruncher

Thursday - May 14, 2009

As the pace of business increases, business intelligence technologies have been forced to speed up so they can crunch more data and do it faster. On Thursday, IBM unveiled InfoSphere Streams, a high-performance computing system designed to, in essence, provide business intelligence capabilities on steroids. [More...]

What Is Marketing Automation and Why Should You Care?

Thursday - May 14, 2009

The term "marketing automation" is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define marketing automation, and you'll probably get 10 different answers. Are there marketing automation solutions? Is it a category? Is it a type of technology? Or is it just a bunch of hooey? [More...]

Making Social Networks Pay, Part 3: An Eye on Privacy

Tuesday - May 5, 2009

Can the privatized and anonymized be monetized? When it comes to the mega-million-name member lists of social network sites like Facebook and MySpace, Big Business really wants to know. As consumer databases go, the Facebook and MySpace lists have an appealing advantage over databases derived from indirect sources like phone books and rental lists. [More...]

Making Social Networks Pay, Part 2: Players and Products

Tuesday - April 28, 2009

With an attractive force akin to the massive black hole at the center of the galaxy, online social networks have pulled into their orbits scores of new startups searching for profits. The target: eyeballs. Last January, Facebook totaled 68 million unique visitors and 1.1 billion page views, and MySpace had 58 million unique visitors and 810 million page views, according to Compete.com. [More...]

No Channel Is an Island: Web Analytics and Marketing Muscle

Thursday - April 23, 2009

When poet John Donne wrote, "No man is an island," he suggested that that all human beings are bound by the experiences of others. This timeless notion can also be applied to the business world: "No marketing channel is an island." When online information is examined on a larger scale across several thousands of customers, trends emerge. [More...]

Drowning in Data: Web Analytics and Information Overload

Thursday - April 16, 2009

Conventional wisdom suggests that the more information a person has concerning a particular issue or event, the more likely they are to accurately predict the outcome. This applies to such diverse areas as baseball, meteorology, and, of course, business. The challenge, however, is deciphering which bits of information are germane to the objective at hand and which bits are extraneous to immediate concerns. [More...]

The New, New Economy

Wednesday - April 8, 2009

I almost couldn't have imagined it. I give myself a little leeway, but after years of writing and talking about "new, new things" it didn't really dawn on me that at some point we'd be talking about a new, new economy -- but we are. We are in a new economy that is more resource-constrained and where demand is slack. [More...]

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