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Denis Pombriant
In a Political Season
08/24/16 4:08 PM PT | CRM Buyer | 857 Words

Many, if not most, people I know don't want to talk about it -- the election, that is. Lots of them...

Denis Pombriant
Enterprise Software's Future
08/19/16 5:00 AM PT | CRM Buyer | 836 Words

What's the direction of the software industry? As an analyst, I might ask this several times a week, but it's not...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 4
08/10/16 12:43 PM PT | CRM Buyer | 817 Words

This is the fourth post in a four-part series on modern approaches to improving customer loyalty through customer engagement. The...

Denis Pombriant
Heating Up the Platform Wars
08/04/16 5:00 AM PT | CRM Buyer | 718 Words

We've seen a rapid progression from conventional software bought through a license to cloud-based solutions that sell for a song --...

Richard Adhikari
Salesforce Reels BeyondCore Into Its Cloud
08/17/16 11:49 AM PT | CRM Buyer | 708 Words

"There are several ways to look at this," said Denis Pombriant, principal at Beagle Research Group .

One possibility is that "Salesforce sees a need for multiple kinds of business intelligence to support its multiple hardware platforms, uses, etc.," he told...

Richard Adhikari
Salesforce Gets a Grip on Quip
08/02/16 3:36 PM PT | CRM Buyer | 681 Words

The goal is to create "large ecosystem of compatible products, built on the same standards and supported by the same platform," said Denis Pombriant, principal at Beagle Research.

The Quip purchase will let users integrate Salesforce business objects -- such as...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 3
07/29/16 11:27 AM PT | CRM Buyer | 823 Words

This is the third post in a four-part series on modern approaches to improving customer loyalty through customer engagement. The...

Denis Pombriant
Platform as a Platform
07/20/16 3:58 PM PT | CRM Buyer | 853 Words

The platform land rush is definitely on. You can't swing a dead cat, as the saying goes, without finding an announcement...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 2
07/14/16 3:18 PM PT | CRM Buyer | 833 Words

This is the second post in a four-part series on modern approaches to improving customer loyalty through customer engagement. The...

Denis Pombriant
Learning Something CRM-ish From Brexit
07/06/16 5:00 AM PT | CRM Buyer | 917 Words

This summer has started out to be anything but a somnolent day at the beach. The Brexit vote for the UK...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 1
06/29/16 3:46 PM PT | CRM Buyer | 863 Words

This is the first post in a four-part series on modern approaches to improving customer loyalty through customer engagement. As...

Denis Pombriant
Social's Turning Point
06/24/16 12:31 PM PT | CRM Buyer | 681 Words

Microsoft's acquisition of LinkedIn for more than US$26 billion has created quite a stir -- at least in my world. According...

Denis Pombriant
Salesforce's TrailheaDX
06/17/16 5:00 AM PT | CRM Buyer | 883 Words

Salesforce held TrailheaDX in San Francisco last week -- its first event just for software developers. The company previously relied on...

Denis Pombriant
The Marginal Customer
06/10/16 7:00 AM PT | CRM Buyer | 875 Words

I start a lot of client engagements with a simple question: Who's the customer? It's amazing the answers that I get....

Denis Pombriant
Loyalty Failures
06/03/16 7:00 AM PT | CRM Buyer | 695 Words

Software vendors and their business customers have tried many things to increase customer loyalty , but they have been disappointed more...

Richard Adhikari
Salesforce Wraps Up Demandware Acquisition
07/11/16 4:17 PM PT | CRM Buyer | 567 Words

The Bigger Picture
The acquisition "is simply the latest manifestation of the rush most vendors are making to become full software platforms," noted Denis Pombriant, principal at Beagle Research.

"It is doubtful that any customer, except for the very...

David Jones
Microsoft Dynamics 365 Brings CRM and ERP Together
07/07/16 2:36 PM PT | CRM Buyer | 646 Words

Integrated Services
It is almost impossible to integrate various business functions to create a single cloud system, observed Denis Pombriant, principal at Beagle Research. However, Microsoft is attempting to simplify the number of platforms operating inside a single enterprise.

...

Richard Adhikari
The Microsoft-LinkedIn CRM Connection
06/14/16 3:29 PM PT | CRM Buyer | 605 Words

"One of the biggest uses of LinkedIn is to help sales people find the right people and organizations to approach," noted Denis Pombriant, principal at Beagle Research Group. "I don't think that's going to change."

Advertising "is really in the business-to-consumer...

Richard Adhikari
LinkedIn Spiffs Up Sales Navigator
07/22/16 11:25 AM PT | CRM Buyer | 625 Words

Ubiquity the Goal
The main reason for the updates is that Microsoft, which recently inked a deal to acquire LinkedIn, is trying to ensure maximum exposure to its products by the most popular solutions in several areas, suggested Denis Pombriant,...

Denis Pombriant
Beginning of a Paradigm
09/04/14 8:40 PM PT | CRM Buyer | 927 Words

I've been following the wearables space with great interest over the last year, from the first steps of products like Fitbit...

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