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Denis Pombriant
Platform as a Platform
07/20/16 3:58 PM PT | CRM Buyer | 853 Words

The platform land rush is definitely on. You can't swing a dead cat, as the saying goes, without finding an announcement...

Richard Adhikari
LinkedIn Spiffs Up Sales Navigator
07/22/16 11:25 AM PT | CRM Buyer | 625 Words

Ubiquity the Goal
The main reason for the updates is that Microsoft, which recently inked a deal to acquire LinkedIn, is trying to ensure maximum exposure to its products by the most popular solutions in several areas, suggested Denis Pombriant,...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 2
07/14/16 3:18 PM PT | CRM Buyer | 833 Words

This is the second in a four-part series on modern approaches to improving customer loyalty through customer engagement. The 4...

Denis Pombriant
Learning Something CRM-ish From Brexit
07/06/16 5:00 AM PT | CRM Buyer | 917 Words

This summer has started out to be anything but a somnolent day at the beach. The Brexit vote for the UK...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 1
06/29/16 3:46 PM PT | CRM Buyer | 863 Words

This is the first in a four-part series on modern approaches to improving customer loyalty through customer engagement. As I...

Denis Pombriant
Social's Turning Point
06/24/16 12:31 PM PT | CRM Buyer | 681 Words

Microsoft's acquisition of LinkedIn for more than US$26 billion has created quite a stir -- at least in my world. According...

Richard Adhikari
Salesforce Wraps Up Demandware Acquisition
07/11/16 4:17 PM PT | CRM Buyer | 567 Words

The Bigger Picture
The acquisition "is simply the latest manifestation of the rush most vendors are making to become full software platforms," noted Denis Pombriant, principal at Beagle Research.

"It is doubtful that any customer, except for the very...

David Jones
Microsoft Dynamics 365 Brings CRM and ERP Together
07/07/16 2:36 PM PT | CRM Buyer | 646 Words

Integrated Services
It is almost impossible to integrate various business functions to create a single cloud system, observed Denis Pombriant, principal at Beagle Research. However, Microsoft is attempting to simplify the number of platforms operating inside a single enterprise.


Denis Pombriant
Salesforce's TrailheaDX
06/17/16 5:00 AM PT | CRM Buyer | 883 Words

Salesforce held TrailheaDX in San Francisco last week -- its first event just for software developers. The company previously relied on...

Denis Pombriant
The Marginal Customer
06/10/16 7:00 AM PT | CRM Buyer | 875 Words

I start a lot of client engagements with a simple question: Who's the customer? It's amazing the answers that I get....

Denis Pombriant
Loyalty Failures
06/03/16 7:00 AM PT | CRM Buyer | 695 Words

Software vendors and their business customers have tried many things to increase customer loyalty , but they have been disappointed more...

Denis Pombriant
The Traction Gap
05/26/16 7:21 AM PT | CRM Buyer | 779 Words

My friend and a partner at Wildcat Venture Partners , Bruce Cleveland, along with his associates, has come up with an...

Denis Pombriant
Deeper Connections
05/23/16 11:43 AM PT | CRM Buyer | 722 Words

Salesforce held its Connections 2016 user event in Atlanta earlier this month. About 7,000 people attended, but in the Georgia World...

Denis Pombriant
Marketing and Loyalty
05/17/16 11:37 AM PT | CRM Buyer | 677 Words

The CRM industry is shining a bright light on digital marketing these days, and it is a sign of how early...

Denis Pombriant
The Why of Customers
05/13/16 12:34 PM PT | CRM Buyer | 772 Words

SAS Institute introduced SAS Customer Intelligence 360 at its recent Global Forum meeting. Intelligence 360 has some good ideas baked...

Denis Pombriant
Bill Gates' Open Letter
05/10/16 1:35 PM PT | CRM Buyer | 726 Words

It has been 40 years since Bill Gates wrote his open letter to the software industry complaining that computer hobbyists were...

Denis Pombriant
Sliding Revenues
05/04/16 3:21 PM PT | CRM Buyer | 806 Words

Apple's earnings disappointment thudded into view last week in the middle of an afternoon of briefings at Oracle's Modern Marketing Experience...

Denis Pombriant
App Dev Today
04/27/16 11:29 AM PT | CRM Buyer | 767 Words

Last year, I researched the impact of the proliferation of cloud computing on business. I know it sounds like a dry...

Richard Adhikari
The Microsoft-LinkedIn CRM Connection
06/14/16 3:29 PM PT | CRM Buyer | 605 Words

"One of the biggest uses of LinkedIn is to help sales people find the right people and organizations to approach," noted Denis Pombriant, principal at Beagle Research Group. "I don't think that's going to change."

Advertising "is really in the business-to-consumer...

Richard Adhikari
Sugar 7.7 Aims for a Sweeter User Experience
05/12/16 11:22 AM PT | CRM Buyer | 670 Words

Although SugarCRM "does not stack up well against its cloud and on-premises brethren in some ways," that could be because "they play to a different market with different rules," suggested Denis Pombriant, principal at Beagle Research Group.

SugarCRM targets IT and...

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