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Denis Pombriant
Social's Turning Point
06/24/16 12:31 PM PT | CRM Buyer | 681 Words

Microsoft's acquisition of LinkedIn for more than US$26 billion has created quite a stir -- at least in my world. According...

Denis Pombriant
Salesforce's TrailheaDX
06/17/16 5:00 AM PT | CRM Buyer | 883 Words

Salesforce held TrailheaDX in San Francisco last week -- its first event just for software developers. The company previously relied on...

Denis Pombriant
The Marginal Customer
06/10/16 7:00 AM PT | CRM Buyer | 875 Words

I start a lot of client engagements with a simple question: Who's the customer? It's amazing the answers that I get....

Denis Pombriant
Loyalty Failures
06/03/16 7:00 AM PT | CRM Buyer | 695 Words

Software vendors and their business customers have tried many things to increase customer loyalty , but they have been disappointed more...

Richard Adhikari
The Microsoft-LinkedIn CRM Connection
06/14/16 3:29 PM PT | CRM Buyer | 605 Words

"One of the biggest uses of LinkedIn is to help sales people find the right people and organizations to approach," noted Denis Pombriant, principal at Beagle Research Group. "I don't think that's going to change."

Advertising "is really in the business-to-consumer...

Denis Pombriant
The Traction Gap
05/26/16 7:21 AM PT | CRM Buyer | 779 Words

My friend and a partner at Wildcat Venture Partners , Bruce Cleveland, along with his associates, has come up with an...

Denis Pombriant
Deeper Connections
05/23/16 11:43 AM PT | CRM Buyer | 722 Words

Salesforce held its Connections 2016 user event in Atlanta earlier this month. About 7,000 people attended, but in the Georgia World...

Denis Pombriant
Marketing and Loyalty
05/17/16 11:37 AM PT | CRM Buyer | 677 Words

The CRM industry is shining a bright light on digital marketing these days, and it is a sign of how early...

Denis Pombriant
The Why of Customers
05/13/16 12:34 PM PT | CRM Buyer | 772 Words

SAS Institute introduced SAS Customer Intelligence 360 at its recent Global Forum meeting. Intelligence 360 has some good ideas baked...

Denis Pombriant
Bill Gates' Open Letter
05/10/16 1:35 PM PT | CRM Buyer | 726 Words

It has been 40 years since Bill Gates wrote his open letter to the software industry complaining that computer hobbyists were...

Denis Pombriant
Sliding Revenues
05/04/16 3:21 PM PT | CRM Buyer | 806 Words

Apple's earnings disappointment thudded into view last week in the middle of an afternoon of briefings at Oracle's Modern Marketing Experience...

Denis Pombriant
App Dev Today
04/27/16 11:29 AM PT | CRM Buyer | 767 Words

Last year, I researched the impact of the proliferation of cloud computing on business. I know it sounds like a dry...

Denis Pombriant
Zuora Moves to the Center
04/20/16 11:10 AM PT | CRM Buyer | 768 Words

Zuora , the company that made its bones in subscription billing and payments, held its annual Subscribed user meeting in...

Denis Pombriant
Fake Loyalty
04/13/16 2:24 PM PT | CRM Buyer | 729 Words

There's an interesting connection between customer relationships in subscription businesses and loyalty, according to a recent article by Zuora CEO Tien...

Denis Pombriant
Please Hold the Music
04/06/16 3:55 PM PT | CRM Buyer | 887 Words

Remember when your mother used to yell up the stairs to get you to turn your music down? Sometimes, in the...

Denis Pombriant
CPQ's Challenge
03/31/16 12:32 PM PT | CRM Buyer | 651 Words

Virtually every CPQ -- configuration, price and quote -- software vendor on the planet has a credible solution for the processes...

Richard Adhikari
IBM Snags Bluewolf for Salesforce Chops
04/01/16 4:09 PM PT | CRM Buyer | 614 Words

Acquiring Expertise
"Seems to me IBM bought the expertise they don't have in-house," observed Denis Pombriant, principal at Beagle Research Group. "Bluewolf has a wealth of knowledge about how to build apps on Salesforce for multiple different platforms."


Richard Adhikari
Sugar 7.7 Aims for a Sweeter User Experience
05/12/16 11:22 AM PT | CRM Buyer | 670 Words

Although SugarCRM "does not stack up well against its cloud and on-premises brethren in some ways," that could be because "they play to a different market with different rules," suggested Denis Pombriant, principal at Beagle Research Group.

SugarCRM targets IT and...

Richard Adhikari
Chatbots Drive Shopify's Kit CRM Deal
04/15/16 1:08 PM PT | CRM Buyer | 655 Words

"Chatbots look like the new spaghetti being thrown at a wall to see if it sticks," observed Denis Pombriant, principal at Beagle Research.

Their sweet spot "will be in providing the ability to proactively personalize brand encounters by providing contextual innovation,"...

Richard Adhikari
Study: Enterprises Shift Analytics Focus to Back Office
03/30/16 11:13 AM PT | CRM Buyer | 669 Words

The Other Side of the Issue
"Analyzing operational metrics only gives insight once it's too late to do something," argued Denis Pombriant, principal at Beagle Research Group . "Other measures worth considering include revenue and leads per program against costs,...

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