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Denis Pombriant
To Personalize or to Be Authentic
08/26/15 4:23 PM PT | CRM Buyer | 706 Words

You might ask what the difference is between personalization and authenticity in CRM, and the answer is subtle. For a long...

Richard Adhikari
Salesforce Lightning Strikes Twice
08/31/15 7:02 PM PT | CRM Buyer | 657 Words

"With these announcements, Salesforce is getting ever closer to the ideal of letting any user develop and maintain standardized, sophisticated and maintainable apps, with or without declarative coding," said Denis Pombriant, principal at the Beagle Research Group.

"That's big," he told...

Denis Pombriant
Back to School
08/20/15 6:33 PM PT | CRM Buyer | 616 Words

It felt like back to school this week at the CRM Evolution show in hot and muggy New York. The first...

Denis Pombriant
Full Circle's 80-20 Rule
08/14/15 6:48 PM PT | CRM Buyer | 519 Words

I recently talked with Bonnie Crater about changing her company's name, and something really struck home. Crater is CEO of Full...

Denis Pombriant
Gamifying Sales Comp
08/05/15 12:27 PM PT | CRM Buyer | 650 Words

Microsoft earlier this week announced that it has bought FantasySalesTeam, a sales gamification platform. The intent of the product is to...

Richard Adhikari
Spredfast Gets Something to Shout About
08/25/15 10:19 AM PT | CRM Buyer | 541 Words

The social CRM sector "is very competitive and has been so for several years," Beagle Research Principal Denis Pombriant told CRM Buyer.

The biggest challenge resulting from deals like this is "always making sure you don't slow down as you grow,"...

Denis Pombriant
Salesforce's Lightning Announcement
07/29/15 5:00 AM PT | CRM Buyer | 710 Words

Spreadsheets suffered a body blow on Tuesday, when Salesforce announced new platform functionality. Soon all spreadsheets will be good for is...

Denis Pombriant
The Process/Platform Revolution
07/22/15 5:42 PM PT | CRM Buyer | 727 Words

I've been looking at process as the next big thing in CRM for a while. It only makes sense, for several...

Denis Pombriant
Meaningful Work and CRM
07/16/15 6:00 AM PT | CRM Buyer | 780 Words

Having meaningful work is one of the biggest challenges for many people at the bottom of the employment ladder. In Outliers:...

Denis Pombriant
Bridging the Front and Back Offices
07/09/15 5:00 AM PT | CRM Buyer | 698 Words

I've written many times about how conventional, premises-based ERP seems to be evaporating. CPQ -- configuration, pricing and quoting -- are...

Denis Pombriant
CRM's New Era
06/24/15 5:00 AM PT | CRM Buyer | 802 Words

It occurred to me at Salesforce's Marketing Cloud event held last week in New York that CRM has come full circle...

Denis Pombriant
Correlation, Causation and CRM
06/17/15 6:29 PM PT | CRM Buyer | 1092 Words

If you read a lot, like me, you might notice almost daily there's a new study that contradicts some earlier research....

Denis Pombriant
Early Franken-Cloud
06/10/15 12:16 PM PT | CRM Buyer | 787 Words

Every innovation spawns its own set of issues. What happens when you have a lot of a good thing, like cloud...

Richard Adhikari
Veeva Injects Fresh Blood Into Pharma CRM
06/15/15 3:56 PM PT | CRM Buyer | 634 Words

CRM for Pharma
"The reason for pharma CRM is counterintuitive," noted Denis Pombriant, principal at Beagle Research .

Pharma is highly regulated, and vendors are legally restrained from making claims about products that don't match what the products were...

Richard Adhikari
Salesforce Fluffs Up Next-Gen Marketing Cloud
06/18/15 8:38 PM PT | CRM Buyer | 644 Words

"My personal interest is in journey mapping with Journey Builder because I believe all marketing should start with vendors understanding their customers' journeys," said Denis Pombriant, principal at Beagle Research .

"Many think they know, but it's amazing what you discover...

Denis Pombriant
Beginning of a Paradigm
09/04/14 8:40 PM PT | CRM Buyer | 927 Words

I've been following the wearables space with great interest over the last year, from the first steps of products like Fitbit...

Denis Pombriant
Customer Experience Guru Joe Pine: Authenticity Is the New Quality
01/09/08 4:00 AM PT | CRM Buyer | 2044 Words

Denis Pombriant: You and your writing partner James Gilmore have been responsible for introducing some important ideas into the business world, like mass customization and the experience economy. How do you come up with ideas like that?

Joe Pine: Basically, we...

Denis Pombriant
'Well, I Am a Systems Guy'
12/15/10 5:00 AM PT | CRM Buyer | 909 Words

Denis Pombriant interviewed by John Taschek at Dreamforce.

Of Clouds and Forces
Nonetheless, if you look at the now eight clouds you are likely to miss -- or underestimate --...

Denis Pombriant
The On-Demand Call Center
08/30/06 4:00 AM PT | CRM Buyer | 1060 Words

Listen to Denis Pombriant (6:30 minutes)
Having the technology and the business model was not enough, however, especially in this market, because once a company made the big call center investment, it had to make the investment work out -- and...

Denis Pombriant
The Sales Web
08/09/06 4:00 AM PT | CRM Buyer | 1088 Words

Listen to Denis Pombriant (5:47 minutes)
In this case, customers have evolved to a point where they have changed the way many markets work. About a hundred years ago, mass markets were created, and fifty years ago, roughly, mass marketing...

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