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Denis Pombriant
Qualitative Data - the Other Stuff
12/02/16 10:03 AM PT | CRM Buyer | 797 Words

We've become obsessed with big data and analyzing it, though sometimes I think we get in our own way. The issue...

Denis Pombriant
Fact-Checking Social Content
12/01/16 5:00 AM PT | CRM Buyer | 440 Words

An opinion piece published this week in The New York Times gets something exactly wrong. In " Facebook Shouldn't Fact-Check ,"...

Denis Pombriant
Service in the IoT Era
11/29/16 5:00 AM PT | CRM Buyer | 715 Words

Oracle recently announced a new connection between its Service and IoT clouds. That makes total sense to me. I bet...

Denis Pombriant
New Subscription Economy Index Is an Eye Opener
11/23/16 9:00 AM PT | CRM Buyer | 562 Words

Since its founding in 2007, Zuora has been the champion of the subscription economy, as a differentiator for companies that sell...

Denis Pombriant
Signs and Symptoms
11/16/16 12:46 PM PT | CRM Buyer | 814 Words

It's been a rough couple of months, and we should talk about something fun and not political, but CRM-centric. I know!...

Denis Pombriant
Engagement and Loyalty
11/09/16 3:17 PM PT | CRM Buyer | 817 Words

I've been writing about customer loyalty a lot -- and not just to sell my book, though you can buy it...

Richard Adhikari
Salesforce Sets Up Lightning Community to Zap Competition
11/08/16 10:29 AM PT | CRM Buyer | 566 Words

PRM at a New Level
"This looks like conventional partner relationship management on some recreational drug, which is a good thing," said Denis Pombriant, principal at Beagle Research.

The PRM space has been fragmented for a long time because...

Denis Pombriant
Microsoft Rebrands
11/02/16 3:05 PM PT | CRM Buyer | 618 Words

Microsoft recently rebranded its business software offerings and the effect largely has been positive. Still, it must be emphasized that the...

Denis Pombriant
Should Salesforce Buy NetSuite?
10/29/16 10:35 AM PT | CRM Buyer | 523 Words

The recently released spreadsheet hacked from Salesforce board member Colin Powell's email names multiple companies that Salesforce was at least considering...

Denis Pombriant
The End of Marketing
10/27/16 3:44 PM PT | CRM Buyer | 660 Words

This is going to be political but you won't be able to tell which side I'm on (if you choose to...

Denis Pombriant
AI and Customer Loyalty
10/19/16 2:53 PM PT | CRM Buyer | 652 Words

Artificial intelligence and machine learning have taken the industry by storm. Some say they will usher in a new age of...

Denis Pombriant
Dreamforce Redux
10/12/16 5:00 AM PT | CRM Buyer | 1088 Words

Dreamforce for many years has been too big for a single person to cover. While I participate in covering events like...

Denis Pombriant
AI's Moment
10/07/16 3:58 PM PT | CRM Buyer | 779 Words

There recently has been an increase in the talk -- pro and con -- about bots, AI and intelligent assistants. A...

Denis Pombriant
What to Expect at Dreamforce 16
09/30/16 12:31 PM PT | CRM Buyer | 611 Words

Something tells me that if Salesforce already leaked news about its new AI product, Einstein, that it might not be the...

Denis Pombriant
Oracle OpenWorld
09/29/16 5:00 AM PT | CRM Buyer | 923 Words

Larry Ellison was having too much fun. In his second keynote of this year's Oracle OpenWorld user conference, he was talking...

Denis Pombriant
Work in a New Automation Era
09/22/16 11:27 AM PT | CRM Buyer | 622 Words

Automation has a habit of killing jobs, which has been true since the Industrial Revolution. However, it seems that we're discovering...

Denis Pombriant
Oracle Does the Cloud Dance
09/19/16 4:14 PM PT | CRM Buyer | 710 Words

The Sunday keynotes at Oracle OpenWorld were good -- especially when compared with prior years -- but they still suffered from...

Denis Pombriant
Oracle's Earnings Call
09/16/16 9:59 AM PT | CRM Buyer | 461 Words

Oracle is flying high as it goes into its annual Oracle OpenWorld customer conference, based on the news from its...

Denis Pombriant
Business Agility and the Platform
09/14/16 12:55 PM PT | CRM Buyer | 594 Words

A common perception of business agility is that it revolves around quickness, especially quickness in the service of accelerating a deal...

Denis Pombriant
Dreaming Up Einstein
09/10/16 10:30 AM PT | CRM Buyer | 808 Words

Salesforce isn't waiting for Dreamforce to begin the drumbeat over its artificial intelligence offering which is -- or will be --...

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