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Denis Pombriant
CRM's New Era
06/24/15 5:00 AM PT | CRM Buyer | 802 Words

It occurred to me at Salesforce's Marketing Cloud event held last week in New York that CRM has come full circle...

Denis Pombriant
Correlation, Causation and CRM
06/17/15 6:29 PM PT | CRM Buyer | 1092 Words

If you read a lot, like me, you might notice almost daily there's a new study that contradicts some earlier research....

Denis Pombriant
Early Franken-Cloud
06/10/15 12:16 PM PT | CRM Buyer | 787 Words

Every innovation spawns its own set of issues. What happens when you have a lot of a good thing, like cloud...

Richard Adhikari
Veeva Injects Fresh Blood Into Pharma CRM
06/15/15 3:56 PM PT | CRM Buyer | 634 Words

CRM for Pharma
"The reason for pharma CRM is counterintuitive," noted Denis Pombriant, principal at Beagle Research .

Pharma is highly regulated, and vendors are legally restrained from making claims about products that don't match what the products were...

Richard Adhikari
Salesforce Fluffs Up Next-Gen Marketing Cloud
06/18/15 8:38 PM PT | CRM Buyer | 644 Words

"My personal interest is in journey mapping with Journey Builder because I believe all marketing should start with vendors understanding their customers' journeys," said Denis Pombriant, principal at Beagle Research .

"Many think they know, but it's amazing what you discover...

Denis Pombriant
5 Modules That Will Rock Your Business
06/03/15 3:36 PM PT | CRM Buyer | 818 Words

Zuora two weeks ago announced its first acquisition and a new product, Z-Insights. The acquired company, Frontleaf, will form the basis...

Denis Pombriant
Subscribed 2015
05/27/15 3:58 PM PT | CRM Buyer | 1151 Words

There is no better company to look at to get a sense of the future of technology in business and society...

Denis Pombriant
Xactly: From Transaction to Process
05/20/15 4:56 PM PT | CRM Buyer | 859 Words

It is subtle, but in the spring conferences I see a pattern emerging around the importance of process. Admittedly, my analysis...

Denis Pombriant
Sage and Salesforce Tie Partnership Knot
05/13/15 3:46 PM PT | CRM Buyer | 812 Words

Sage and Salesforce put on a lovefest on Tuesday to announce their partnership, in which Sage has developed Sage Life,...

Denis Pombriant
Wild Salesforce Speculation
05/08/15 2:10 PM PT | CRM Buyer | 640 Words

The blogosphere lit up last week after it was disclosed on Bloomberg that Salesforce was working with unnamed bankers on a...

Denis Pombriant
It's the Customer Experience
05/05/15 12:45 PM PT | CRM Buyer | 978 Words

Bill Clinton won the presidency with the mantra, "It's the economy, stupid," and I think CRM could borrow heavily from that...

Denis Pombriant
Salesforce Jumps Into HR
04/30/15 2:58 PM PT | CRM Buyer | 780 Words

I recently praised Salesforce for having the smarts to not get into enterprise resource planning several years ago. It was a...

Denis Pombriant
Marketing's Next Act
04/28/15 8:45 AM PT | CRM Buyer | 954 Words

Marketing continues to heat up as the next big thing in CRM . It's so big, in fact, that I can...

Denis Pombriant
Digital Disruption and a Great Gap
04/21/15 4:25 PM PT | CRM Buyer | 945 Words

You can tell when the economy is doing well, because instead of worrying about how you're going to make the next...

Denis Pombriant
Sage and Salesforce: An Odd Couple?
04/15/15 2:04 PM PT | CRM Buyer | 677 Words

It came as a surprise when Keith Block, vice chairman of Salesforce, made an off-the-cuff remark about a Sage-Salesforce alliance at...

Denis Pombriant
Oracle Modern Customer Experience
04/08/15 3:51 PM PT | CRM Buyer | 871 Words

Oracle did some smart things at last week's Oracle Modern CX Conference and user meeting in Las Vegas. The company...

Christopher J. Bucholtz
There's a Science to Engaging With Empowered Consumers
04/13/15 4:03 PM PT | CRM Buyer | 1018 Words

By Denis Pombriant
CreateSpace Independent Publishing Platform
March 5, 2015, 190 pp.
$14.99 Paperback

We all know customers have changed. They can voice their dissatisfaction with you, complete most of the buyer's journey without you, and even seek out support and...

Richard Adhikari
Everybody Loves Salesforce
05/06/15 2:42 PM PT | CRM Buyer | 659 Words

Gas Pains
"We see this kind of rumor-mongering often with Salesforce, though this current [rumor] is the most persistent," noted Denis Pombriant, principal of Beagle Research Group.

Such an acquisition does not make sense, because Salesforce "is not doing...

Richard Adhikari
Oracle Aims to Wring More Sales From Marketing Cloud
04/06/15 5:28 PM PT | CRM Buyer | 650 Words

However, Oracle has most of the world's big companies as customers, noted Denis Pombriant, principal of the Beagle Research Group.

"These businesses don't want solutions that have an appearance of being bleeding edge -- they want stuff that works," he told...

Richard Adhikari
Salesforce Makes Splash With Wave for Big Data
05/28/15 2:46 PM PT | CRM Buyer | 647 Words

Hello Brave New Data World
"This is a very important announcement, because it begins to bring structure to analytics and concretely demonstrates how many niches there are in the space," remarked Denis Pombriant, principal at Beagle Research Group.

"It...

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