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Denis Pombriant
Salesforce's Lightning Announcement
07/29/15 5:00 AM PT | CRM Buyer | 710 Words

Spreadsheets suffered a body blow on Tuesday, when Salesforce announced new platform functionality. Soon all spreadsheets will be good for is...

Denis Pombriant
The Process/Platform Revolution
07/22/15 5:42 PM PT | CRM Buyer | 727 Words

I've been looking at process as the next big thing in CRM for a while. It only makes sense, for several...

Denis Pombriant
Meaningful Work and CRM
07/16/15 6:00 AM PT | CRM Buyer | 780 Words

Having meaningful work is one of the biggest challenges for many people at the bottom of the employment ladder. In Outliers:...

Denis Pombriant
Bridging the Front and Back Offices
07/09/15 5:00 AM PT | CRM Buyer | 698 Words

I've written many times about how conventional, premises-based ERP seems to be evaporating. CPQ -- configuration, pricing and quoting -- are...

Denis Pombriant
CRM's New Era
06/24/15 5:00 AM PT | CRM Buyer | 802 Words

It occurred to me at Salesforce's Marketing Cloud event held last week in New York that CRM has come full circle...

Denis Pombriant
Correlation, Causation and CRM
06/17/15 6:29 PM PT | CRM Buyer | 1092 Words

If you read a lot, like me, you might notice almost daily there's a new study that contradicts some earlier research....

Denis Pombriant
Early Franken-Cloud
06/10/15 12:16 PM PT | CRM Buyer | 787 Words

Every innovation spawns its own set of issues. What happens when you have a lot of a good thing, like cloud...

Denis Pombriant
5 Modules That Will Rock Your Business
06/03/15 3:36 PM PT | CRM Buyer | 818 Words

Zuora two weeks ago announced its first acquisition and a new product, Z-Insights. The acquired company, Frontleaf, will form the basis...

Denis Pombriant
Subscribed 2015
05/27/15 3:58 PM PT | CRM Buyer | 1151 Words

There is no better company to look at to get a sense of the future of technology in business and society...

Denis Pombriant
Xactly: From Transaction to Process
05/20/15 4:56 PM PT | CRM Buyer | 859 Words

It is subtle, but in the spring conferences I see a pattern emerging around the importance of process. Admittedly, my analysis...

Denis Pombriant
Sage and Salesforce Tie Partnership Knot
05/13/15 3:46 PM PT | CRM Buyer | 812 Words

Sage and Salesforce put on a lovefest on Tuesday to announce their partnership, in which Sage has developed Sage Life,...

Denis Pombriant
Wild Salesforce Speculation
05/08/15 2:10 PM PT | CRM Buyer | 640 Words

The blogosphere lit up last week after it was disclosed on Bloomberg that Salesforce was working with unnamed bankers on a...

Denis Pombriant
It's the Customer Experience
05/05/15 12:45 PM PT | CRM Buyer | 978 Words

Bill Clinton won the presidency with the mantra, "It's the economy, stupid," and I think CRM could borrow heavily from that...

Richard Adhikari
Veeva Injects Fresh Blood Into Pharma CRM
06/15/15 3:56 PM PT | CRM Buyer | 634 Words

CRM for Pharma
"The reason for pharma CRM is counterintuitive," noted Denis Pombriant, principal at Beagle Research .

Pharma is highly regulated, and vendors are legally restrained from making claims about products that don't match what the products were...

Richard Adhikari
Everybody Loves Salesforce
05/06/15 2:42 PM PT | CRM Buyer | 659 Words

Gas Pains
"We see this kind of rumor-mongering often with Salesforce, though this current [rumor] is the most persistent," noted Denis Pombriant, principal of Beagle Research Group.

Such an acquisition does not make sense, because Salesforce "is not doing...

Richard Adhikari
Salesforce Makes Splash With Wave for Big Data
05/28/15 2:46 PM PT | CRM Buyer | 647 Words

Hello Brave New Data World
"This is a very important announcement, because it begins to bring structure to analytics and concretely demonstrates how many niches there are in the space," remarked Denis Pombriant, principal at Beagle Research Group.

"It...

Richard Adhikari
Salesforce Fluffs Up Next-Gen Marketing Cloud
06/18/15 8:38 PM PT | CRM Buyer | 644 Words

"My personal interest is in journey mapping with Journey Builder because I believe all marketing should start with vendors understanding their customers' journeys," said Denis Pombriant, principal at Beagle Research .

"Many think they know, but it's amazing what you discover...

Richard Adhikari
CRM's 'Show Me' Video Revolution
05/19/15 5:00 PM PT | CRM Buyer | 822 Words

Tying Videos to CRM Systems
"We've been trying to find better ways to work with customers forever," said Denis Pombriant, principal at Beagle Research Group.

Using video in CRM "is just the next thing," he told CRM Buyer, because...

Denis Pombriant
Beginning of a Paradigm
09/04/14 8:40 PM PT | CRM Buyer | 927 Words

I've been following the wearables space with great interest over the last year, from the first steps of products like Fitbit...

Denis Pombriant
Customer Experience Guru Joe Pine: Authenticity Is the New Quality
01/09/08 4:00 AM PT | CRM Buyer | 2044 Words

Denis Pombriant: You and your writing partner James Gilmore have been responsible for introducing some important ideas into the business world, like mass customization and the experience economy. How do you come up with ideas like that?

Joe Pine: Basically, we...

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Do video cameras make the world safer?
Yes - People exercise more restraint because of them.
No - We just get to see more horrible things happen.
Maybe - They might deter some kinds of crime.