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Denis Pombriant
Deeper Connections
05/23/16 11:43 AM PT | CRM Buyer | 722 Words

Salesforce held its Connections 2016 user event in Atlanta earlier this month. About 7,000 people attended, but in the Georgia World...

Denis Pombriant
Marketing and Loyalty
05/17/16 11:37 AM PT | CRM Buyer | 677 Words

The CRM industry is shining a bright light on digital marketing these days, and it is a sign of how early...

Denis Pombriant
The Why of Customers
05/13/16 12:34 PM PT | CRM Buyer | 772 Words

SAS Institute introduced SAS Customer Intelligence 360 at its recent Global Forum meeting. Intelligence 360 has some good ideas baked...

Denis Pombriant
Bill Gates' Open Letter
05/10/16 1:35 PM PT | CRM Buyer | 726 Words

It has been 40 years since Bill Gates wrote his open letter to the software industry complaining that computer hobbyists were...

Denis Pombriant
Sliding Revenues
05/04/16 3:21 PM PT | CRM Buyer | 806 Words

Apple's earnings disappointment thudded into view last week in the middle of an afternoon of briefings at Oracle's Modern Marketing Experience...

Denis Pombriant
App Dev Today
04/27/16 11:29 AM PT | CRM Buyer | 767 Words

Last year, I researched the impact of the proliferation of cloud computing on business. I know it sounds like a dry...

Richard Adhikari
Sugar 7.7 Aims for a Sweeter User Experience
05/12/16 11:22 AM PT | CRM Buyer | 670 Words

Although SugarCRM "does not stack up well against its cloud and on-premises brethren in some ways," that could be because "they play to a different market with different rules," suggested Denis Pombriant, principal at Beagle Research Group.

SugarCRM targets IT and...

Denis Pombriant
Zuora Moves to the Center
04/20/16 11:10 AM PT | CRM Buyer | 768 Words

Zuora , the company that made its bones in subscription billing and payments, held its annual Subscribed user meeting in...

Denis Pombriant
Fake Loyalty
04/13/16 2:24 PM PT | CRM Buyer | 729 Words

There's an interesting connection between customer relationships in subscription businesses and loyalty, according to a recent article by Zuora CEO Tien...

Denis Pombriant
Please Hold the Music
04/06/16 3:55 PM PT | CRM Buyer | 887 Words

Remember when your mother used to yell up the stairs to get you to turn your music down? Sometimes, in the...

Denis Pombriant
CPQ's Challenge
03/31/16 12:32 PM PT | CRM Buyer | 651 Words

Virtually every CPQ -- configuration, price and quote -- software vendor on the planet has a credible solution for the processes...

Denis Pombriant
Commoditizing Software
03/24/16 12:18 PM PT | CRM Buyer | 885 Words

For more than 50 years, the IT industry has followed a well-known script associated with emerging and evolving paradigms: First a...

Denis Pombriant
A Future Without Work?
03/17/16 7:00 AM PT | CRM Buyer | 891 Words

Periodically, a blatantly silly idea gains currency, spreading throughout society, and it has one of two effects: Either it scares the...

Denis Pombriant
Through the CRM Lens
03/09/16 1:59 PM PT | CRM Buyer | 796 Words

This is delicate and I will be scrupulously neutral in these paragraphs so as to offend no one, but I thought...

Denis Pombriant
The Salesforce Health Cloud
03/02/16 7:00 AM PT | CRM Buyer | 717 Words

Salesforce is opening a can of snakes with its new Health Cloud, which became generally available this week. Having worked in...

Denis Pombriant
Mining the Customer Base
02/24/16 3:27 PM PT | CRM Buyer | 789 Words

One of the biases inherent in CRM is its orientation toward new business. This might sound strange to most people, but...

Richard Adhikari
IBM Snags Bluewolf for Salesforce Chops
04/01/16 4:09 PM PT | CRM Buyer | 614 Words

Acquiring Expertise
"Seems to me IBM bought the expertise they don't have in-house," observed Denis Pombriant, principal at Beagle Research Group. "Bluewolf has a wealth of knowledge about how to build apps on Salesforce for multiple different platforms."


Richard Adhikari
IBM Gloves Up for Public Sector CRM Arena
03/23/16 9:46 AM PT | CRM Buyer | 637 Words

It may not be a cakewalk for IBM, though, because "this isn't the old days when [it] could show up and dominate," noted Denis Pombriant, principal at Beagle Research. Public sector CRM "is a crowded market."

How IBM Can Make It...

Richard Adhikari
Chatbots Drive Shopify's Kit CRM Deal
04/15/16 1:08 PM PT | CRM Buyer | 655 Words

"Chatbots look like the new spaghetti being thrown at a wall to see if it sticks," observed Denis Pombriant, principal at Beagle Research.

Their sweet spot "will be in providing the ability to proactively personalize brand encounters by providing contextual innovation,"...

Richard Adhikari
Study: Enterprises Shift Analytics Focus to Back Office
03/30/16 11:13 AM PT | CRM Buyer | 669 Words

The Other Side of the Issue
"Analyzing operational metrics only gives insight once it's too late to do something," argued Denis Pombriant, principal at Beagle Research Group . "Other measures worth considering include revenue and leads per program against costs,...

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