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Google, apparently fearful that its brand and trademark are in danger of being eroded, has been sending letters to media organizations informing them that they are using its name incorrectly. In short, it wants to stop the use of "google" as a generic word that refers to surfing the Web. "Google takes active steps to protect our brand," said Rose Hagan, Google's senior trademark counsel, "such as ... engaging in arbitration or litigation to enforce our trademark rights."
It is a bit ironic that, as examples of lost trademarks, you choose the two most notorious examples of trademarks that have been *successfully* defended. Xerox and Kleenex are both trademarks in full force.
Trademarks that *have* been lost include, asprin, cellophane, and escalator.
Trademarks that *have* been lost include, asprin, cellophane, and escalator.
