Headline FeedsE-Commerce Times Talkback
|
|
See Full Story
The Interactive Advertising Bureau has unveiled a document that standardizes certain industry terms. Its purpose is to help resolve the surprisingly large number of discrepancies that occur when impression data is exchanged between publishers and third-party ad servers. Such discrepancies can range from simple mislabeling of certain buys to different ways of labeling a certain category. The Impression Exchange Solution identifies the functional requirements for the automated exchange of impression data between publishers and third-party ad servers.
t’s great that the IAB is addressing the discrepancy issue.
I know about a new reporting product, Ad-Juster (www.ad-juster.com) that actually is ‘Re-Inventing’ Digital Ad Ops by automatically pulling 3rd party data from platforms like DFP, Atlas, PointRoll, Eyeblaster and others – AND – identifying reporting discrepancies between these 3rd parties and a publisher’s local ad delivery system. Now, that is what I call a HUGE innovation to the market – one we have been waiting 10 years for…
I know about a new reporting product, Ad-Juster (www.ad-juster.com) that actually is ‘Re-Inventing’ Digital Ad Ops by automatically pulling 3rd party data from platforms like DFP, Atlas, PointRoll, Eyeblaster and others – AND – identifying reporting discrepancies between these 3rd parties and a publisher’s local ad delivery system. Now, that is what I call a HUGE innovation to the market – one we have been waiting 10 years for…
