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Re: SaaS and Cloud Computing: The Channel Is Far From Dead
Posted by: Jeffrey M. Kaplan 2009-04-10 09:49:16
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One of the misconceptions of the Software-as-a-Service and broader cloud computing market is that these new Web-based services will "disintermediate" the channel because of their simpler, more user-friendly solutions, and direct sales and delivery business models. While there is no question that the role of the traditional channel will be significantly impacted by the rapidly evolving on-demand services market, there is still plenty of room for innovative channel organizations to operate. There are also plenty of opportunities for new channel partners to succeed.
with so many "enterprise" SaaS solutions being launched recently (Business Productivity Suite, Buzz Saw, Blue Tie, Beehive), channel partners are certainly going to be around for a while. These solutions are complex and need some amount of integration. Not quite "out of the box".
even pure SaaS companies like HyperOffice have reseller programs. The logic is simple, resellers know their local markets or segments best, and can always add some value over the base solution to benefit the local market.
even pure SaaS companies like HyperOffice have reseller programs. The logic is simple, resellers know their local markets or segments best, and can always add some value over the base solution to benefit the local market.
