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Re: The TV Ad Exodus, Part 1: Beyond the 30-Second Spot
Posted by: Paul Korzeniowski 2008-09-13 10:21:14
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You come home one night and want to catch up on a local sporting event or your favorite show. You sit down, pick up the remote for your DVR, and start watching. As the first commercial appears, you -- like most individuals -- hit the fast-forward button. As you do so, advertising executives, TV networks and even DVR makers themselves wonder: What good are commercials if viewers like you don't watch them? The question continues to haunt TV executives as they grapple with the erosion of their traditional advertising base.
Isn't it ironic that a link to a story about skipping ads takes us to an ad page we can skip?
