E-Commerce Times Talkback

Re: Study: Car Buyers Hard To Find Online
Posted by: ECT News 2001-07-25 16:50:55

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With less than one-quarter of car owners visiting automobile-related Web sites on a
regular basis, automakers hoping to target potential customers with online advertising
must improve their understanding of their audiences, according to a study released
Wednesday by Jupiter Media Metrix and R.L. Polk & Co.

"Advertising in traditional media has always been critical to the success of automobile
sales, and with online advertising continuing to increase, the Internet is proving to be
no different," said Media Metrix president Doug McFarland.

Re: Study: Car Buyers Hard To Find Online
Posted by: sara 2001-08-20 13:41:57 In reply to: ECT News

How does this impact the efforts of on-line auto finance companies?

Are their sales projections coming true?