E-Commerce Times Talkback

Re: Is Social Marketing Your Online Store's Top Friend?
Posted by: Clay Olivier 2008-06-13 19:51:59

See Full Story

Today's savvy consumers want products from a business they can trust, learn from, relate to and "be friends" with. The two most popular social networking sites on the Internet -- MySpace and Facebook -- are potential springboards for friendly lead generation. These sites give online business owners the ability to place their products and services in front of thousands of potential customers in a more personal and easily accessible environment.

Getting social
Posted by: IM-Vocal 2008-06-13 22:28:27 In reply to: Clay Olivier

You're right that today's "savvy customers want products froma business they can..be friends with" but hasn't that always been true? Just as sex wasn't invented when our generation discovered it, neither were personal connections with customers invented with the advent of Web marketing. And if you want to be connected, it's useful to remember that human beings have connected a lot longer through conversation than Facebook. So in addition to exploring the new possibilities offered by social media, make sure customers can easily connect from the website -- click-to-chat, email, call.

I.M. Vocal @ www.ifbyphone.com