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Behavioral targeting has been around since the first dot-com days, but it got really hot again in late 2007, thanks to a few big promoters like Facebook. So, What exactly is it, and does it really work the way it sounds? BT tracks a Web visitor's browser clickstreams -- typically in the last six visits -- to predict what the visitor may want in the future, and to target ads, content or products based on those "personalized" past behaviors. The hope is that BT will show the right ad or product to the user who will be most receptive to it.
Re: The Pitfalls of Behavioral Targeting
Posted by: batraonline 2008-01-07 14:04:06 In reply to: Jack Jia
Ok, you lost me here. How do you determine intent without even first click?
Thanks
Anil Batra
http://webanalysis.blogspot.com
Thanks
Anil Batra
http://webanalysis.blogspot.com
Re: The Pitfalls of Behavioral Targeting
Posted by: Paul Edmunds 2008-01-08 06:25:22 In reply to: batraonline
Anil
It's not obvious but refering page (often with a search term) and landing page give you enough information to start determining intent before clickstreams develop. Furthermore peoples intentions change within a session.
As an aside - Jack is spot on with this article. This is the way forward and can give suprising results.
It's not obvious but refering page (often with a search term) and landing page give you enough information to start determining intent before clickstreams develop. Furthermore peoples intentions change within a session.
As an aside - Jack is spot on with this article. This is the way forward and can give suprising results.
